{"id":3633,"date":"2008-07-31T10:34:15","date_gmt":"2008-07-31T17:34:15","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3633"},"modified":"2008-07-31T10:34:15","modified_gmt":"2008-07-31T17:34:15","slug":"generation-jones-angst-filled-baby-boomers-are-a-great-market-for-realtors","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3633\/generation-jones-angst-filled-baby-boomers-are-a-great-market-for-realtors\/","title":{"rendered":"Generation Jones: Angst Filled Baby Boomers Are A Great Market For Realtors"},"content":{"rendered":"

I started the discussion about “generational” marketing with the controversial article:<\/p>\n

The Youth Myth: Why It\u2019s Hip To Be Square in Real Estate Brokerage <\/a><\/p>\n

In that article, I discussed why the Baby Boomers represented an under-served market for high-tech real estate agents and lenders.\u00a0 Fascinated by the responses, I started researching more and committed to a series about how to market online to this generation.\u00a0 Greg Swann and I agreed that this will definitely<\/em> be a session at Unchained Orlando<\/a>.<\/p>\n

The second part of the series is available on Home Gain Blog:<\/p>\n

Baby Boomers Were Not Created Equally<\/a><\/p>\n

Why did I take a detour to Home Gain? <\/strong> To throw up a big tent.<\/p>\n

Here’s an excerpt:<\/p>\n

The younger Baby Boomers, or Generation Jones<\/a>, are a bit different from their older cousins. Born in 1955-1966 and children of \u201cThe Silent Generation<\/a>\u201d, they came of age in the late 70s and early 80s. They were promised a better world, became latch-key kids (from divorce or dual income families), and remember odd and even days at the pump. Live Aid defined this generation.<\/p>\n

Barack and Michelle Obama are Jonesers as is Sean Hannity. Their big cultural shift was Carter to Reagan, pension plans to 401-k plans, and Pell Grants to student loans. They listened to KISS<\/span>, Bruce Springsteen, Tom Petty, and The Beastie Boys; less idealistic, more individualistic. That music represents the feelings of this sub-generation\u2019s view towards life.<\/p><\/blockquote>\n

The series will be back on BloodhoundBlog and I expect to have 4-5 more installments; we’re just taking a little detour today to invite more people to the party.<\/p>\n

Marketing to Baby Boomers:<\/strong><\/p>\n

Part One: The Youth Myth: Why It\u2019s Hip To Be Square in Real Estate Brokerage<\/a><\/p>\n

Part Two: Baby Boomers Were Not Created Equally<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I started the discussion about “generational” marketing with the controversial article: The Youth Myth: Why It\u2019s Hip To Be Square in Real Estate Brokerage In that article, I discussed why the Baby Boomers represented an under-served market for high-tech real estate agents and lenders.\u00a0 Fascinated by the responses, I started researching more and committed to […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3503,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3503\/the-youth-myth-why-its-hip-to-be-square-in-real-estate-brokerage\/","url_meta":{"origin":3633,"position":0},"title":"The Youth Myth: Why It’s Hip To Be Square in Real Estate Brokerage","author":"Brian Brady","date":"July 26, 2008","format":false,"excerpt":"You're just back from Inman Connect?\u00a0 Forget everything you heard there.\u00a0 Chasing the hip, young 18-34 market is great if you're selling sneakers but could be detrimental to the health of YOUR business for the next 7 years.\u00a0 Here's why: Five reasons why you should avoid the 18-34 year old\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2052,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2052\/baby-boomers-and-social-security-let-the-games-begin\/","url_meta":{"origin":3633,"position":1},"title":"Baby Boomers and Social Security — Let the Games Begin","author":"Jeff Brown","date":"October 15, 2007","format":false,"excerpt":"A watershed event happened a few hours ago. It will, hopefully jolt millions of Boomers into ending their journey down the River of Denial. Let the Games Begin.","rel":"","context":"In "Retirement"","block_context":{"text":"Retirement","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/retirement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18716,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18716\/why-wont-people-move\/","url_meta":{"origin":3633,"position":2},"title":"Why won’t people move?","author":"Brian Brady","date":"June 8, 2022","format":false,"excerpt":"The housing market is \"stuck\". Higher mortgage rates and the fear of higher property taxes cause Boomers and Millennials to \"hunker down\" rather than move to new homes. Reverse mortgages might offer a solution to this problem. Today,\u00a0 2 out of 3 Baby Boomers are rejecting retirement communities and \"aging\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":50,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/50\/surfing-a-twenty-year-wave-in-the-desert\/","url_meta":{"origin":3633,"position":3},"title":"Surfing a twenty-year wave in the desert","author":"Odysseus","date":"January 28, 2006","format":false,"excerpt":"From the Las Vegas Review-Journal:For the next 20 years, some of the weightiest issues for home builders will be figuring out where baby boomers really want to move, when and if they sell their homes, and what type of housing will they desire, be it city-center high-rise condo, beach house,\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9405,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9405\/reversing-a-trend-or-back-to-the-future\/","url_meta":{"origin":3633,"position":4},"title":"Reversing a Trend Or Back To The Future?","author":"Brian Brady","date":"August 1, 2009","format":false,"excerpt":"If you're considering a reverse mortgage, get it now. The reverse mortgage market is going to blow up as big as the sub-prime market did.\u00a0 This time, like last, it's those \"durned borrowers\" acting differently than the rockets scientists predicted they would.\u00a0 In the sub-prime market, it was assumed that\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":490,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/490\/ed-robson-master-builder\/","url_meta":{"origin":3633,"position":5},"title":"Ed Robson — Master Builder . . .","author":"Greg Swann","date":"September 30, 2006","format":false,"excerpt":"Because of my long-time affiliation with Tom Horton, I got to write the inside-front-cover copy for Outrageous Good Fortune, Tom's biography of Ed Robson, founder and owner of Robson Communities, which builds active-adult communities all through the Sothwest. From left to right, author and publisher Tom Horton, Nobel Prize-winning economist\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3633"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3633\/revisions"}],"predecessor-version":[{"id":3634,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3633\/revisions\/3634"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}