{"id":3926,"date":"2008-08-19T21:33:42","date_gmt":"2008-08-20T04:33:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3926"},"modified":"2008-08-20T14:32:48","modified_gmt":"2008-08-20T21:32:48","slug":"homegain-releases-agentview-a-re-20-rifle-will-it-fire-true-or-shoot-blanks","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3926\/homegain-releases-agentview-a-re-20-rifle-will-it-fire-true-or-shoot-blanks\/","title":{"rendered":"HomeGain Releases AgentView, a RE 2.0 Rifle. Will it Fire True Or Shoot Blanks?"},"content":{"rendered":"

I don’t hide my admiration for Louis Cammarosano.\u00a0 We “met” first on Active Rain, last winter.\u00a0 Louis noticed a comment I made about how third-party lead generation companies weren’t inherently evil and invited me to be the inaugural “expert blogger” on the HomeGain Blog<\/a>.\u00a0 I thought Louis would transform Home Gain from a Web 1.0 leads aggregator to a Web 2.0 platform, with a suite of online marketing tools for agents.<\/p>\n

Louis hasn’t disappointed me.<\/strong><\/p>\n

HomeGain releases it’s “Agent View” service tomorrow morning.\u00a0 From the press release<\/a>:<\/p>\n

AgentView connects HomeGain visitors with its real estate agent members by showcasing useful real estate content alongside prominently featured local real estate professionals. Visitors can view agent listings, agent profiles, agent blogs and local information. Visitors can also get an instant home valuation estimate from HomeGain\u2019s home valuation tool or use Home Sale Maximizer\u2122 to determine which home improvements will best help increase the resale value of their homes. <\/span><\/span><\/em><\/p><\/blockquote>\n

In short, Home Gain is allowing its agents to add featured listings to their “blog homes” and providing useful valuation tools for the consumer…that keep the consumer on the agent’s page.\u00a0 What’s this mean to you, the agent who may be on the far right-hand side of the learning curve?\u00a0 Probably nothing…for now.<\/p>\n

What is DOES mean is that HomeGain is unleashing a RE 2.0 platform to its customers. <\/strong> As some 5000 customers connect with consumers , from the powerful HomeGain site, their listings, blog posts, and profiles will get some legs in the SERPs for their particular keyword search terms.\u00a0 We’ve seen Trulia, Zillow, et al dominate the SERPs and challenge the individual practitioner’s RE2.0 efforts.\u00a0 Now, the 800 lb gorilla could be an army of HomeGainers throwing content off of a Google PageRank 7 site.<\/p>\n

<\/strong> At $40-$50\/month, the tool is affordable enough for the novice to “get engaged” in the interactive web evolution.\u00a0 Why would anyone pay for a blog when WordPress or ActiveRain gives it away for free?\u00a0 Results.\u00a0 HomeGain is, in my opinion, a traffic wholesaler.\u00a0 Through SEO, SEM, and affiliate marketing they drive a heckuva lot of TARGETED traffic to its site.\u00a0 The Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I don’t hide my admiration for Louis Cammarosano.\u00a0 We “met” first on Active Rain, last winter.\u00a0 Louis noticed a comment I made about how third-party lead generation companies weren’t inherently evil and invited me to be the inaugural “expert blogger” on the HomeGain Blog.\u00a0 I thought Louis would transform Home Gain from a Web 1.0 […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-3926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3037,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3037\/homegaincom-adds-a-weblogging-platform-for-its-clients\/","url_meta":{"origin":3926,"position":0},"title":"HomeGain.com adds a weblogging platform for its clients","author":"Greg Swann","date":"April 29, 2008","format":false,"excerpt":"I've spent quite a few brain cycles tweaking HomeGain General Manager Louis Cammarosano. The head of what is very obviously a Web 1.0 chokepoint-style company, Cammarosano has himself very obviously been on an agitprop mission in the Web 2.0 world. His goals:To minimize the Web 2.0 difference in the marketplaceTo\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11537,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11537\/marketing-channels-its-a-matter-of-trust-and-conversations\/","url_meta":{"origin":3926,"position":1},"title":"Marketing Channels: It’s a matter of trust (and conversations).","author":"Eric Blackwell","date":"March 12, 2010","format":false,"excerpt":"HomeGain recently published a survey of the Top 10 Most Effective Marketing Strategies For Real Estate Agents. There were some surprises in there. (Mostly for me, the apparently sustained use of print and direct mail.) But then I got to thinking about it... I started examining how many in the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3848,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3848\/unchained-speakers-ribak-and-brady-on-homegain-ask-the-experts\/","url_meta":{"origin":3926,"position":2},"title":"Unchained Speakers, Ribak and Brady, on HomeGain “Ask The Experts”","author":"Brian Brady","date":"August 11, 2008","format":false,"excerpt":"Mitch Ribak spoke to the Barrys on Real Estate Radio USA last Friday.\u00a0 Mitch started as an agent in 2001, opened Tropical Realty in 2005, and has grown his business to close 180 transactions, during the first six months of 2008,\u00a0 in a down real estate market. Mitch looks for\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8452,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8452\/whats-in-a-bbb-rating\/","url_meta":{"origin":3926,"position":3},"title":"What’s in a BBB Rating…","author":"Eric Blackwell","date":"May 14, 2009","format":false,"excerpt":"Earlier today, Louis from HomeGain posted about them having an A-plus BBB rating. I will buy that. I think HomeGain has come a long way on his watch and think they have earned it. But since I had not looked at BBB ratings in a LONG time, I was intrigued\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1380,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1380\/ill-bring-you-a-big-basket-of-cash-if-youll-let-me-sell-your-house-for-free\/","url_meta":{"origin":3926,"position":4},"title":"I’ll bring you a big basket of cash if you’ll let me sell your house for free","author":"Russell Shaw","date":"May 3, 2007","format":false,"excerpt":"Chris writes:I'm looking to get into real estate after i graduate in a couple of weeks but i have a couple of questions that i'm looking to get answered, appreciate your help. If all real estate brokers in an area generally charge the same fee for selling a house, how\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"bug","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/05\/bug.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":957,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/957\/its-high-time-to-do-away-with-referral-fees\/","url_meta":{"origin":3926,"position":5},"title":"It’s High-Time To Do Away With Referral Fees!","author":"Doug Quance","date":"January 27, 2007","format":false,"excerpt":"I submit to you - the time has come. In fact... it's long overdue. As someone who has received more referral money than I have paid out - it has been good for me on a personal level. But I fear that is has become disastrous on an industry level.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3926"}],"version-history":[{"count":5,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3926\/revisions"}],"predecessor-version":[{"id":4016,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3926\/revisions\/4016"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}