{"id":3958,"date":"2008-08-18T06:03:24","date_gmt":"2008-08-18T13:03:24","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3958"},"modified":"2008-08-18T06:03:24","modified_gmt":"2008-08-18T13:03:24","slug":"are-we-looking-for-link-love-in-all-the-wrong-places","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3958\/are-we-looking-for-link-love-in-all-the-wrong-places\/","title":{"rendered":"Are we looking for (link) love in all the wrong places?"},"content":{"rendered":"

I wrote a PG-13 rated post<\/a> about 10 months ago about a few sites that only had links to each other (grin), but rather than point at what not to do and be negative and all that, I would like to throw out some (possibly) new thoughts and ideas on building online authority. <\/p>\n

WHY NOT BE HYPERLOCAL ABOUT IT AS WELL AS REALTOR TO REALTOR??<\/strong><\/p>\n

Good SEO <\/strong>requires effort at building online authority (read: LINKS from other sites into yours). It was the basis of how Google’s algorithm was founded. Simple as that.<\/p>\n

Great SEO <\/strong>builds authority and relationships (and PROFITS) and take links into SECONDARY consideration, but finds creative ways to do it in a DEFENSIBLE way that others cannot match, duplicate or replicate.<\/p>\n

I don’t find it strange that MUCH of today’s REALTOR online authority (links) are built like a referral network from REALTOR to REALTOR. It is the most efficient way to build authority that Google would recognize.<\/p>\n

But if you REALLY wanted to impress the search engines, why wouldn’t you build LOCAL online authority ? This means that you would be able to bring much of the chamber of commerce to recognize YOU as the real estate authority. They would link to YOUR blog or YOUR site. If they link to you because they know you, or you have done something nice for them, why wouldn’t they REFER you to their friends?<\/p>\n

That would bring BUYERS and SELLERS to you as well as links! It would be true authority IMO.<\/p>\n

I DO find it strange that less REALTORS use THAT approach as well as vying for respect among PEERS.<\/p>\n

I have prepared some specific techniques and ideas on this subject for the REW conference in September, but IMO the specific techniques are NOT AS IMPORTANT AS STARTING WITH THE RIGHT GOAL. THE GOAL IS TO BUILD ONLINE AUTHORITY AND EXPOSURE AMONG YOUR CUSTOMER BASE AS WELL AS YOUR PEERS. It is about a diverse and defensible reputation. (And a cash flow POSITIVE one (from referrals) as opposed to paying others for links). In my opinion, it is not just about seeing how many peers Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I wrote a PG-13 rated post about 10 months ago about a few sites that only had links to each other (grin), but rather than point at what not to do and be negative and all that, I would like to throw out some (possibly) new thoughts and ideas on building online authority. WHY NOT […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[185],"tags":[],"class_list":{"0":"post-3958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-bloodhound-seo","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2588,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2588\/greatest-real-estate-agent-in-the-who\/","url_meta":{"origin":3958,"position":0},"title":"Greatest real estate agent in the Who?","author":"Eric Blackwell","date":"February 12, 2008","format":false,"excerpt":"The Setup... First of all...You need to visualize my situation. I am sitting in my PJ's at 4 in the morning. Can't sleep. Jen (that'd be Mrs. Eric...) is preparing for her Grandmother's funeral which will take her to Massachusetts. I am contemplating deadlines at work, and issues, and how\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5085,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5085\/a-blog-is-a-place-to-connect-locallypart-1\/","url_meta":{"origin":3958,"position":1},"title":"a Blog is a Place to Connect (locally)…part 1","author":"Eric Blackwell","date":"October 18, 2008","format":false,"excerpt":"I recently wrote here on this blog about the need to go beyond REALTOR to REALTOR linking and that a blog, properly implemented could be a GREAT way to attract local RELATIONSHIPS and thus links. I also wrote recently on my blog about the fall of the newspapers, the vacuum\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9545,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9545\/and-you-thought-being-a-realtor-was-tough\/","url_meta":{"origin":3958,"position":2},"title":"And you thought being a REALTOR was tough…","author":"Eric Blackwell","date":"August 18, 2009","format":false,"excerpt":"You know, it is funny... Brad Coy sent me a nice note last night and just while I was appreciating that, my wife started laughing and sent me this little snippet from Fox News. Two quick points. 1) Apparently REALTORS are not the only ones with an industry image problem.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6826,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6826\/things-not-to-do\/","url_meta":{"origin":3958,"position":3},"title":"Things not to do…","author":"Eric Blackwell","date":"February 5, 2009","format":false,"excerpt":"At Unchained this spring, we are going to cover a lot of what TO DO when it comes to making your web presence as a REALTOR search engine friendly. That is going to be fun and I am looking forward to it. But lately I am seeing more and more\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":124,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/124\/apprehending-realtor-20-seven-essential-skills-of-the-21st-century-agent\/","url_meta":{"origin":3958,"position":4},"title":"Apprehending\u00a0Realtor 2.0: Seven essential skills of the 21st century real estate agent . . .","author":"Greg Swann","date":"March 5, 2008","format":false,"excerpt":"[Russell Shaw taught a symposium today in Phoenix on Geographic Farming. Cathy and I were there, and Russell was sweet enough to give a plug to BloodhoundBlog Unchained. At the break, I was swarmed by people wanting more information on Social Media Marketing, especially weblogging -- most regretting that they\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7144,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7144\/number1expert-again-r-u-serious\/","url_meta":{"origin":3958,"position":5},"title":"Number1Expert – Again? R U Serious?","author":"Eric Blackwell","date":"February 25, 2009","format":false,"excerpt":"In May of last year, Eric Bramlett shined the light on an apparent link building scheme that Trulia and Number1Expert had **apparently** **allegedly** been doing, having 3 links to Trulia via a little map widget installed on thousands of unsuspecting REALTORS' sites created by N1E... Here's the post that started\u2026","rel":"","context":"In "Bloodhound SEO"","block_context":{"text":"Bloodhound SEO","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhound-seo\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3958"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3958\/revisions"}],"predecessor-version":[{"id":3959,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3958\/revisions\/3959"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}