{"id":4042,"date":"2008-08-22T09:55:00","date_gmt":"2008-08-22T16:55:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4042"},"modified":"2008-08-22T09:52:26","modified_gmt":"2008-08-22T16:52:26","slug":"ooda-redux-marketing-is-what-you-do-who-you-are","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4042\/ooda-redux-marketing-is-what-you-do-who-you-are\/","title":{"rendered":"OODA Redux: Marketing is What You Do, & Who You Are."},"content":{"rendered":"

I talked about OODA for Real Estate<\/a> before, mostly because it\u2019s more clear to more people that there are no barriers to doing amazing (even splendid<\/a>) things in or out of Real Estate.  Again, OODA is:  Observe, Orient, Decide Act (lather, rince repeat).   A better definition is here<\/a>,   A still better definition is here<\/a>.   But my current campaign work<\/a> has me thinking more tactically <\/em>in lieu of strategically.  <\/em><\/p>\n

What I\u2019m guessing is this:  Most Realtors (and chess players…and people….) would be far better served to study tactics than strategy.  Yes, yes, strategy matters\u2014there are some preconditions that must be met before success in any venue is attainable.  A few would be: the ability to tell the truth, the ability to focus, the desire to help people, etc.  But, beyond the building blocks of a complete man, most people are addicted to strategy and planning.  Because making a plan is a blast.   And because you are getting a glimpse of the possible.   It’s the doing<\/em> that’s a bitch.<\/p>\n

Most people plan their work, and then plan their work, and then plan their work when they should be working.  Planning and thinking becomes procrastination, and then you may be great at Observing & Orienting but when it comes to deciding and acting\u2026it\u2019s easier to go to Reader to check in than it is to grind out a deal.  Easier to join the cadre of nincompoops on Twitter\u2026and say ‘that sux,’ to one another.<\/p>\n

Orly?   Easier for a day, that is…until you suddenly find someone calling about your car payment which is 16-days-past-due and you but you have only-$312 to last you until the 23rd where you SHOULD have a closing if the mortgage loan officer (or underwriter) gets off their <\/strong>ass, so why don\u2019t you call the LO right now to get an \u201cupdate?"  That kind of stress comes from overplanning and underworking.  <\/p>\n

\n

LO:  Hi, How’s it going.<\/p>\n

Broke Realtor:  Well, You tell me.  (weighty silence)<\/p>\n<\/blockquote>\n

Buh-leave me.   I know from brutal (and sadly, all too recent) past experience Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I talked about OODA for Real Estate before, mostly because it\u2019s more clear to more people that there are no barriers to doing amazing (even splendid) things in or out of Real Estate.  Again, OODA is:  Observe, Orient, Decide Act (lather, rince repeat).   A better definition is here,   A still better definition is here.   But […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,6],"tags":[],"class_list":{"0":"post-4042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-egoism-in-action","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3258,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3258\/bhb-and-real-estates-ooda-loop\/","url_meta":{"origin":4042,"position":0},"title":"BHB and Real Estate’s OODA Loop.","author":"Chris Johnson","date":"June 23, 2008","format":false,"excerpt":"The reason that I became a part of BHB was because BHB wants to matter most.\u00a0 I don't agree with everything Greg says or does (and he doesn't always agree with me), but the core ethos at BHB is peerless.\u00a0 It's the same reason why I dug the Smashing Pumpkins\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8837,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8837\/dont-look-at-the-explosion-just-focus-on-your-mission\/","url_meta":{"origin":4042,"position":1},"title":"Don’t Look At The Explosion, Just Focus On Your Mission.","author":"Chris Johnson","date":"June 9, 2009","format":false,"excerpt":"One of my favorite Hollywood staples is the bad ass hero that blows something up and doesn't need to look back.\u00a0 He's already won the battle, and he's done his damage, and he's walking away towards the next thing on his todo list.\u00a0 Jerry Bruckheimer seems to use this 3\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17323,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17323\/overnight-news-does-slow-joe-even-know-hes-gotta-go\/","url_meta":{"origin":4042,"position":2},"title":"Overnight News: Does Slow Joe even know he\u2019s gotta\u00a0go?","author":"Greg Swann","date":"October 17, 2020","format":false,"excerpt":"By now it seems obvious that Rudy Giuliani will keep dripping incriminating evidence against Joe Biden and his family until Biden withdraws from the race. By that time, millions of ballots will have been cast for him, and whatever mad rush there is to print new ballots in time for\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9909,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9909\/the-reading-list-8-no-bs-books-to-make-you-better\/","url_meta":{"origin":4042,"position":3},"title":"The Reading List: 8 “No BS” Books to Make You Better","author":"Chris Johnson","date":"September 30, 2009","format":false,"excerpt":"Get tactical.\u00a0 Everyone wants some \"grand strategy\" or \"new initiative.\u00a0 But mastering tactics at the battlefield level is how 90% of us can earn money faster than the government steal it.\u00a0 It's all about Tactics, not Strategy.\u00a0 Mastering tactics means that you are doing something towards a goal.\u00a0 Something, anything\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4953,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4953\/how-to-get-better-the-easy-way-never-make-the-same-mistake-twice\/","url_meta":{"origin":4042,"position":4},"title":"How To Get Better, The Easy Way (Never Make The Same Mistake Twice)","author":"Chris Johnson","date":"October 14, 2008","format":false,"excerpt":"I've never been a lifer in the real estate business.\u00a0\u00a0 That doesn't mean I don't have a lot to give, it doesn't mean I don't love it, and it doesn't mean that I can't kick ass.\u00a0 I say this: there is no finer, safer way to learn how to be\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9110,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9110\/whats-the-end-goal-to-be\/","url_meta":{"origin":4042,"position":5},"title":"What’s the End Goal To be?","author":"Chris Johnson","date":"July 8, 2009","format":false,"excerpt":"I've been migrating all of my data to Infusionsoft\u00a0 lately.\u00a0\u00a0 A little at a time.\u00a0 Easy does it.\u00a0 One list, suck it in, de dupe it, and on with the next.\u00a0 Tag it.\u00a0\u00a0 Infusionsoft is powerful stuff.\u00a0 A good tool.\u00a0 I hate the counterintuitive interface.\u00a0 I hate the fact that\u2026","rel":"","context":"In "CRM"","block_context":{"text":"CRM","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/crm\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4042"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4042\/revisions"}],"predecessor-version":[{"id":4043,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4042\/revisions\/4043"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}