This is a question from me to me, one I’ve spent quite a bit of time on over the years:<\/p>\n
What should I call my real estate brokerage?<\/p><\/blockquote>\n
I really hate personality marketing in real estate, so I’m much stronger on the subject of what not<\/i> to do.<\/p>\n
But here is the strategy we deployed in naming our brokerage.<\/p>\n
First, we wanted an iconic idea — an idea that conveys a host of other ideas without explication. Odysseus the dog was an accident in our lives, but choosing the word Bloodhound was no accident. The word and the image of the dog, both in photographs and in our logo, sell a vast array of ideas about our business without our having to sell anything.<\/p>\n
Second, we named our business “.com” to enhance our findability. We are not a realty.bot, and we will never be one, but using our web address as our business name means that our web address appears every time our business is mentioned.<\/p>\n
An example: Every listing of ours produced by any IDX system, no matter whose, will list our web address.
\n<\/p>\nTechnorati Tags: arizona<\/a>, arizona real estate<\/a>, phoenix<\/a>, phoenix real estate<\/a>, sellsius 101<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
This is a question from me to me, one I’ve spent quite a bit of time on over the years: What should I call my real estate brokerage? I really hate personality marketing in real estate, so I’m much stronger on the subject of what not to do. But here is the strategy we deployed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,6,5],"tags":[],"class_list":{"0":"post-408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-ask-the-broker","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":18567,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18567\/overnight-news-in-the-easiest-real-estate-market-ever-zillow-discovers-that-real-estate-brokerage-is-hard-work-and-decides-to-take-a-breather\/","url_meta":{"origin":408,"position":0},"title":"Overnight News: In the easiest real estate market ever, Zillow discovers that real estate brokerage is hard work and decides to take a\u00a0breather.","author":"Greg Swann","date":"October 19, 2021","format":false,"excerpt":"Here's an interesting question: Given that we know that the iBuyers gouge buyer's agents, could it be that they also gouge all their other vendors? This could explain why Zillow has discovered that it is unfit for the house-flipping business: It can't get rehab contractors, and, for bizarre reasons unknown,\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1236,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1236\/predatory-coaching-for-realtors-and-loan-originators\/","url_meta":{"origin":408,"position":1},"title":"Predatory Coaching For Realtors and Loan Originators","author":"Brian Brady","date":"March 29, 2007","format":false,"excerpt":"Are you a victim of predatory coaching? There are many advice gurus available to Realtors and loan originators. I watch our industry grow and am amazed at the cottage industries that have hatched from that growth. It reminds me that the only people really making money in multi-level marketing sell\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":408,"position":2},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":428,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/428\/blogoff-post-51-ask-the-broker-do-you-drive-a-big-obnoxious-car\/","url_meta":{"origin":408,"position":3},"title":"Blogoff Post #51: Ask the Broker: Do you drive a big obnoxious car . . . ?","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This came up in a comment from a bubble head a few weeks ago. In truth, it's nobody's damned business, but it is a matter of concern around here:What kind of car do you drive?I drive a Hyundai Elantra Wagon: Her name is Beatrice, after the gorgeous Weimaraner in Best\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6703,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6703\/turning-liquidblue-into-steady-green-is-it-possible-to-found-a-new-real-estate-brokerage-without-going-broke\/","url_meta":{"origin":408,"position":4},"title":"Turning LiquidBlue into steady green: Is it possible to found a new real estate brokerage without going broke?","author":"Greg Swann","date":"January 27, 2009","format":false,"excerpt":"Cleveland real estate broker John Kalinowski and I have been batting around some ideas of his on how to structure his new brokerage to make it work well for everyone -- clients, agents and ownership. Surely I'm not the best person to ask about this, since we are doing everything\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":737,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/737\/ask-the-broker-can-i-cancel-my-listing-agreement\/","url_meta":{"origin":408,"position":5},"title":"Ask the Broker: Can I cancel my listing agreement . . . ?","author":"Greg Swann","date":"December 6, 2006","format":false,"excerpt":"I am currently in a contract with an agent who is not only disappointing me with her lack of enthusiasm and professionalism, but seems to be giving up on my house as well. 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