{"id":4084,"date":"2008-08-24T21:01:00","date_gmt":"2008-08-25T04:01:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4084"},"modified":"2008-08-25T07:54:59","modified_gmt":"2008-08-25T14:54:59","slug":"with-a-new-iphone-application-and-support-for-other-mobile-devices-truliacom-is-pushing-the-realtybot-race-into-the-cloud-but-its-new-free-weblogging-platform-may-put-activerain-under-a-cloud","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4084\/with-a-new-iphone-application-and-support-for-other-mobile-devices-truliacom-is-pushing-the-realtybot-race-into-the-cloud-but-its-new-free-weblogging-platform-may-put-activerain-under-a-cloud\/","title":{"rendered":"With a new iPhone application and support for other mobile devices, Trulia.com is pushing the Realty.bot race into the cloud, but its new free weblogging platform may put ActiveRain under<\/u><\/em> a cloud"},"content":{"rendered":"

Who’s winning the Realty.bot race, Trulia or Zillow? There is a constant flurry of new press releases from the two companies, but their boastful claims often sound like a pair of garrulous amputees agreeing with each other that the two-legged world is off its rocker: “Five million visitors! Ha-ha!” “A hundred thousand new listings! So there!”<\/p>\n

Does any of this mean anything? There are wonderfully useful metrics for judging net.behavior. Unique<\/em> visitors, for example. Pageviews per visit. Time on site. Even better: ROI per visit. But these measures are not independently verifiable, and the guides we do<\/em> have available to us are inherently suspect.<\/p>\n

So who is winning the Realty.bot race, Trulia or Zillow? Neither company has gone IPO. Neither company has gone belly-up. Beyond that, your guess is as good as anyone’s.<\/p>\n

But: Tonight marks a decisive change in the game: Truila.com is releasing a fairly robust iPhone application as a part of a site-wide upgrade.<\/p>\n

What’s new?<\/p>\n

    \n
  1. Trulia Mobile will offer a limited set of location-based searches from Apple’s iPhone<\/a>, from an array of Lightpole-enabled smartphones<\/a> and from Dash Navigation GPS devices<\/a>. The user-experience will differ by device, but the design premise is based on location-sensitivity: Your iPhone always knows where you are, so it can interact with Trulia’s file servers to show you a list of nearby listings or open houses. You can get a detailed summary for each home on your list, and you can then email the listing to a friend, contact the listing agent directly or map the home so that you can hop over for a quick peek.<\/li>\n
  2. Trulia is adding a higher degree of user participation in the form of a new, free weblogging platform. Any registered user of the site will be able to start a blog.<\/li>\n
  3. Finally, Trulia is offering greater personalization of the user experience in the form of a self-customizing home page. Your home page will reflect “new property listings, home prices changes, upcoming open houses, median sales price trends, recently sold properties,” all of these based on your past search history, along with “relevant blogs and Q&As from our Trulia Voices Community.”<\/li>\n<\/ol>\n

    In truth, personalization might Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Who’s winning the Realty.bot race, Trulia or Zillow? There is a constant flurry of new press releases from the two companies, but their boastful claims often sound like a pair of garrulous amputees agreeing with each other that the two-legged world is off its rocker: “Five million visitors! Ha-ha!” “A hundred thousand new listings! So […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,19],"tags":[],"class_list":{"0":"post-4084","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1121,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1121\/whats-a-realtybot-not-me-alas\/","url_meta":{"origin":4084,"position":0},"title":"What’s a Realty.bot? Not me, alas . . .","author":"Greg Swann","date":"March 6, 2007","format":false,"excerpt":"We're listing Thursday, and it's been long enough since we've done one of these Grand Opera listings that I have a lot of new stuff to invent from scratch. Ideas are easy, it's execution that's hard. The sign and the collateral cards are built and being printed. We're playing with\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1156,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1156\/databases-fall-short-of-needs-at-realtybots\/","url_meta":{"origin":4084,"position":1},"title":"Databases fall short of needs at realty.bots","author":"Greg Swann","date":"March 16, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Databases fall short of needs at realty.bots Realogy, the giant, publicly traded conglomerate of big-name brokerages, recently announced a deal whereby it will feed all of its listings to realty.bots, Trulia.com and Google Base. That's a mouthful. First, what's a realty.bot?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2173,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2173\/oh-good-grief-not-another-realtybot\/","url_meta":{"origin":4084,"position":2},"title":"Oh, good grief! Not another Realty.bot . . .","author":"Greg Swann","date":"November 6, 2007","format":false,"excerpt":"HotPads today joins the ranks of unprofitable and massively-incomplete on-line real estate listings bots. If you're looking for a bubble, its name is Web 2.0... Technorati Tags: disintermediation, real estate, real estate marketing, technology","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":4084,"position":3},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5004,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5004\/trulia-goes-amway-realtybot-start-up-launches-affiliate-program\/","url_meta":{"origin":4084,"position":4},"title":"Trulia goes Amway: Realty.bot start-up launches affiliate program","author":"Greg Swann","date":"October 16, 2008","format":false,"excerpt":"Every bit as classy as an on-line casino. What do we call the people who get paid to hook you into on-line casinos -- or real-world strip clubs? I think the reflections of this innovation will be illuminating. Technorati Tags: disintermediation, real estate, real estate marketing, technology","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1020,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1020\/what-if-redfin-gave-a-pr-offensive-and-nobody-came\/","url_meta":{"origin":4084,"position":5},"title":"What if Redfin gave a PR offensive and nobody came?","author":"Greg Swann","date":"February 9, 2007","format":false,"excerpt":"We pulled out all the stops for Redfin.com's announcement yesterday because we thought it was important news. Such insiders we are, like Obscure Sports Quarterly subscribers glued to ESPN-8 for the Women's Curling Semi-Finals. On and off all morning, I combed Google and Technorati for news, linking to what I\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4084"}],"version-history":[{"count":11,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4084\/revisions"}],"predecessor-version":[{"id":4087,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4084\/revisions\/4087"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}