{"id":4163,"date":"2008-08-31T16:52:13","date_gmt":"2008-08-31T23:52:13","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4163"},"modified":"2008-08-31T16:52:15","modified_gmt":"2008-08-31T23:52:15","slug":"with-its-new-iphone-application-truliacom-is-taking-on-line-real-estate-search-to-the-streets","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4163\/with-its-new-iphone-application-truliacom-is-taking-on-line-real-estate-search-to-the-streets\/","title":{"rendered":"With its new iPhone application, Trulia.com is taking on-line real estate search to the streets"},"content":{"rendered":"

This is my column for this week from the Arizona Republic<\/i> (permanent link<\/a>). There is a fuller review of this new technology here<\/a>.<\/p>\n

 
With its new iPhone application, Trulia.com is taking on-line real estate search to the streets<\/strong><\/p>\n

So who is winning the Realty.bot race, Trulia.com or Zillow.com? Your guess is as good as anyone’s, but this week marks a decisive change in the game: Trulia just released an iPhone application.<\/p>\n

Trulia Mobile will offer a limited set of location-based searches from Apple’s iPhone, from an array of other smartphones and from Dash Navigation GPS devices. The user-experience will differ by device, but the design premise is based on location-sensitivity: Your iPhone always knows where you are, so it can interact with Trulia’s file servers to show you a list of nearby listings or open houses. You can get a detailed summary for each home on your list, and you can then email the listing to a friend, contact the listing agent directly or map the home so that you can hop over for a quick peek.<\/p>\n

It’s hard to argue with the design premise: If people are going to go out house-hunting on their own, whether they are really looking for a house or simply touring open houses for decorating ideas, why not use the location-sensing power of modern electronics to hook them into Trulia’s listings database?<\/p>\n

The ability to contact the listing agent plausibly increases the likelihood of dual agency transactions, but the fact of life is that many, many people are at least starting their home search without the advice of a buyer’s agent.<\/p>\n

But here’s the bonus that popped out at me when I heard about Trulia’s iPhone application: Listing agents who want to compete for mobile-empowered buyers need to get their listings into Trulia and they need to keep their open house schedules up to date. I like anything that makes listers more diligent in their duties to their clients.<\/p>\n

The iPhone application is slick and useful as written, this because “data is the new Intel-inside” and Trulia has a rich store of data to draw upon. The usual caveats about opt-in versus Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my column for this week from the Arizona Republic (permanent link). There is a fuller review of this new technology here.  With its new iPhone application, Trulia.com is taking on-line real estate search to the streets So who is winning the Realty.bot race, Trulia.com or Zillow.com? Your guess is as good as anyone’s, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19],"tags":[],"class_list":{"0":"post-4163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":4163,"position":0},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3059,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3059\/the-realtybot-shuffle-truliacoms-response-to-complaints-about-nofollow-tags-on-partner-supplied-content-seems-truly-atrocious\/","url_meta":{"origin":4163,"position":1},"title":"The Realty.bot shuffle: Trulia.com’s response to complaints about nofollow tags on partner-supplied content seems truly atrocious","author":"Greg Swann","date":"May 5, 2008","format":false,"excerpt":"Galen Ward's post on Trulia.com's policy of adding \"nofollow\" tags to links back to its own listings partners has elicited quite a bit of controversy. The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":162,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/162\/trulia-maptivating\/","url_meta":{"origin":4163,"position":2},"title":"Trulia maptivating . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"Jeff at Trulia.com ate my feed and set up what I needed to make my own map. You can customize many details. Note that while Trulia gives you a color palette to work from, you can plug in your own hexadecimal values for web-safe colors. Very, very slick... BloodhoundRealty's Historic\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4084,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4084\/with-a-new-iphone-application-and-support-for-other-mobile-devices-truliacom-is-pushing-the-realtybot-race-into-the-cloud-but-its-new-free-weblogging-platform-may-put-activerain-under-a-cloud\/","url_meta":{"origin":4163,"position":3},"title":"With a new iPhone application and support for other mobile devices, Trulia.com is pushing the Realty.bot race into the cloud, but its new free weblogging platform may put ActiveRain under a cloud","author":"Greg Swann","date":"August 24, 2008","format":false,"excerpt":"Who's winning the Realty.bot race, Trulia or Zillow? There is a constant flurry of new press releases from the two companies, but their boastful claims often sound like a pair of garrulous amputees agreeing with each other that the two-legged world is off its rocker: \"Five million visitors! Ha-ha!\" \"A\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3187,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3187\/agent-branding-is-good-but-truliacom-is-still-deliberately-hi-jacking-street-addresses-frustrating-the-interests-of-sellers\/","url_meta":{"origin":4163,"position":4},"title":"Agent branding is good, but Trulia.com is still deliberately hi-jacking street addresses, frustrating the interests of sellers","author":"Greg Swann","date":"May 29, 2008","format":false,"excerpt":"I'm still digging out from Unchained, so this is not as timely as it might have been. First, I think we might have gotten distracted by whatever cozy arrangement does or does not exist between Trulia.com and Number 1 Agent. Second, I think Trulia's recent announcement that agents can \"brand\"\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16285\/my-client-went-shopping-for-houses-on-trulia-com-and-only-75-of-those-she-found-were-bogus-listings\/","url_meta":{"origin":4163,"position":5},"title":"My client went shopping for houses on Trulia.com, and only 75% of those she found were bogus listings…","author":"Greg Swann","date":"March 15, 2013","format":false,"excerpt":"My note to her: \"Trulia and Zillow both present inactive listings as though they were active to fool the public into thinking that they have more inventory than the agents they exploit for advertising money, even though their listings come straight from the MLS systems. Mere real estate brokers would\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4163"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4163\/revisions"}],"predecessor-version":[{"id":4164,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4163\/revisions\/4164"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}