{"id":419,"date":"2006-09-26T07:32:44","date_gmt":"2006-09-26T14:32:44","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=419"},"modified":"2006-09-26T07:32:47","modified_gmt":"2006-09-26T14:32:47","slug":"blogoff-post-42-weblog-review-copyblogger","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/419\/blogoff-post-42-weblog-review-copyblogger\/","title":{"rendered":"Blogoff Post #42: Weblog Review: Copyblogger . . ."},"content":{"rendered":"

Copyblogger<\/a> is a marketing weblog with a huge following. I like the content, to a degree. But to an even greater degree, I approach it with a certain kind of dread.<\/p>\n

I am very aware of how easy it is to manipulate people into doing things they ought not do. I’m not accusing blogger Brian Clark of anything untoward. And yet, the motive, goal and purpose of Copyblogger is teaching people how to write manipulative copy.<\/p>\n

There is a thin line between copy that is good, effective and useful, and copy that pushes buttons people don’t even know they have. Maybe I’m worrying too much, but this is the stuff you gotta watch.<\/p>\n

Here’s a simple way of judging things: If you don’t want to name the motive behind the copy you’re writing — that motive is probably manipulative. Everybody’s got their own to look out for, but they shouldn’t have to be on the look out for you…<\/p>\n

The site itself is simply gorgeous, beautifully designed. WordPress, of course.
\n<\/p>\n

Technorati Tags: blogging<\/a>, sellsius 101<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Copyblogger is a marketing weblog with a huge following. I like the content, to a degree. But to an even greater degree, I approach it with a certain kind of dread. I am very aware of how easy it is to manipulate people into doing things they ought not do. I’m not accusing blogger Brian […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-419","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1591,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1591\/jeff-brown-hits-the-big-time-copyblogger-praises-brown-and-browns-give-to-get-white-paper-strategy\/","url_meta":{"origin":419,"position":0},"title":"Jeff Brown hits the big time: Copyblogger praises Brown and Brown’s give-to-get white-paper strategy","author":"Greg Swann","date":"June 27, 2007","format":false,"excerpt":"From Brian Clark's Copyblogger.com, guest contributer Mike Stelzner writes:Mistake #2: On the flip side, how often do you see a white paper that is instantly displayed with the click of a link? While this provides immediate access to a reader, it fails to capture any information or make it easy\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7715,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7715\/wanna-piss-off-the-renet-succeed-with-online-sales-letters\/","url_meta":{"origin":419,"position":1},"title":"Wanna Piss Off The RE.net? Succeed with Online Sales Letters","author":"Brian Brady","date":"April 11, 2009","format":false,"excerpt":"I forgot how much I love Copyblogger.\u00a0 Greg Swann is echoing its posts on a scene in the sidebar.\u00a0 I just clicked over to the one which explains that the death of ugly long-copy is overexaggerated.\u00a0 That article links to an article that asks \"Is Your Tribe Holding You Down?\"\u00a0\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":846,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/846\/give-my-umbrella-to-the-rain-dogs-the-bloodhoundblog-interview-with-rain-city-guide\/","url_meta":{"origin":419,"position":2},"title":"Give my umbrella to the Rain Dogs: The BloodhoundBlog interview with Rain City Guide . . .","author":"Greg Swann","date":"January 3, 2007","format":false,"excerpt":"Beat out the Dustman with the Rain Dogs for I am a Rain Dog, too. A snippet:Q: What are some of your favorite blogs (real estate or otherwise)? A:Greg Swann: Totally unfair question: I have over 160 weblogs in my feed reader. From the RE.net, you can bet we like\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":346,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/346\/how-i-feed-my-hungry-mind-my-opml-file\/","url_meta":{"origin":419,"position":3},"title":"How I feed my hungry mind: My OPML file . . .","author":"Greg Swann","date":"September 18, 2006","format":false,"excerpt":"The other day I highlighted some real estate weblogs that I read every day, and, while that article is true, it's not the whole truth. The Republic gives me all of 350 words in which to map whatever universe I see behind my eyes, so I end up focusing on\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13105,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13105\/tag-teaming-off-of-jeff-brown-rescue-time\/","url_meta":{"origin":419,"position":4},"title":"Tag Teaming Off Of Jeff Brown: Rescue Time","author":"Chris Johnson","date":"August 29, 2010","format":false,"excerpt":"Right now, there's no real way to do business with me online. \u00a0This is not an accident--and I'll get to the Jeff Brown section of the equation momentarily. \u00a0I'm redoing everything. We've not been marketing lately, because we've got to raise the standards of everything. This won't be interminable, we'll\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"Screen shot 2010-08-29 at 12.07.54 PM.png","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/08\/Screen-shot-2010-08-29-at-12.07.54-PM.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/08\/Screen-shot-2010-08-29-at-12.07.54-PM.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/08\/Screen-shot-2010-08-29-at-12.07.54-PM.png?resize=525%2C300 1.5x"},"classes":[]},{"id":13455,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13455\/developing-the-perfect-content-map-for-your-real-estate-blog\/","url_meta":{"origin":419,"position":5},"title":"Developing The Perfect Content Map For Your Real Estate Blog","author":"Mark Madsen","date":"November 1, 2010","format":false,"excerpt":"Regardless of the recent debates about whether or not a real estate blog should be considered a solid foundation for a single agent to develop a realistic business model on, there are still many benefits of publishing content on a site you own... provided everything is organized properly. I follow\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/11\/Real-Estate-Maze-e1288674832987.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=419"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/419\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}