{"id":422,"date":"2006-09-26T07:55:48","date_gmt":"2006-09-26T14:55:48","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=422"},"modified":"2006-09-26T10:30:04","modified_gmt":"2006-09-26T17:30:04","slug":"blogoff-post-45-real-estate-weblogging-yo-shlomo-cut-back-on-the-promo","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/422\/blogoff-post-45-real-estate-weblogging-yo-shlomo-cut-back-on-the-promo\/","title":{"rendered":"Blogoff Post #45: Real estate weblogging? Yo, Shlomo! Cut back on the promo . . ."},"content":{"rendered":"

More from Seth Godin offers 56 tips on how to get traffic for your weblog<\/a>. Here is tip number forty-seven:<\/p>\n

Don’t promote yourself and your business or your books or your projects at the expense of the reader’s attention.<\/p><\/blockquote>\n

This one goes miles for me. I have no objection to you telling me about your product — particularly how it solves some problem at hand — provided there is a real problem that is really at hand. But if you’re just going to give me a commercial, do it on your web-site — or on TV.<\/p>\n

This is a hard row to how, a thin line to toe, given that most real estate webloggers are blogging, at least in part, to drum up business. The bottom line is, if you start to look like spam to me, I’ll start to treat you like spam. How is that to your advantage…?
\n<\/p>\n

Technorati Tags: blogging<\/a>, sellsius 101<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here is tip number forty-seven: Don’t promote yourself and your business or your books or your projects at the expense of the reader’s attention. This one goes miles for me. I have no objection to you telling me about your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1596,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1596\/googles-reciprocal-link-penalty-for-real-estate-sites-explained\/","url_meta":{"origin":422,"position":0},"title":"Google’s reciprocal link penalty for real estate sites explained","author":"Greg Swann","date":"June 29, 2007","format":false,"excerpt":"Who will be affected by Google's real estate reciprocal link penalty? The answer in words and in pictures. Cliff's Notes: If you aren't part of one of those goofy link exchanges to your static web site (we get spam for these every frolicking day), you're not the target. Likewise your\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1497,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1497\/blogwisdom-be-found-be-relevant-dont-be-spam-tossed-and-dont-even-think-about-being-evil-in-the-church-of-google\/","url_meta":{"origin":422,"position":1},"title":"Blogwisdom: Be found, be relevant, don’t be spam-tossed and don’t even think about being evil in the Church of Google","author":"Greg Swann","date":"June 3, 2007","format":false,"excerpt":"Lorelle on WordPress has advice on using the Google Sitemap Generator for WordPress. Invisible Inkling has good news for newspapers: Weblogs won't make you irrelevant if you breathe deep and catch a clue. From my own mailbox there's this: Along with millions of other people, I whitelist emails composed entirely\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":917,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/917\/a-potentially-canonical-list-of-real-estate-weblogs-150-down-infinity-to-go\/","url_meta":{"origin":422,"position":2},"title":"A potentially canonical list of real estate weblogs: 150 down, infinity to go . . .","author":"Greg Swann","date":"January 20, 2007","format":false,"excerpt":"Continuing on the subject of building what I hope can become a canonical catalog of real estate weblogs, we arrive at the starting place: 150 RE.net weblogs, each one of them vetted by at least one currently-active real estate weblogger. I can't promise that the list is 100% accurate --\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3260,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3260\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-showing-beacon-not-only-cures-that-nasty-excess-income-problem-it-makes-you-look-even-dumber-than-your-clients-had-feared\/","url_meta":{"origin":422,"position":3},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Showing Beacon not only cures that nasty excess income problem, it makes you look even dumber than your clients had feared","author":"Greg Swann","date":"June 23, 2008","format":false,"excerpt":"This is magazine spam, but it came from an RIS magazine called -- wait for it -- Real Estate that is nothing but spam. Every ad turns into two ads, the ad itself plus the puff-piece editorial copy of the just-exactly-how-dumb-are-you products being pimped in the ads. This kind of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":527,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/527\/real-estate-weblogs-and-the-google-sandbox-of-doom\/","url_meta":{"origin":422,"position":4},"title":"Real estate weblogs and the Google Sandbox of Doom . . .","author":"Greg Swann","date":"October 11, 2006","format":false,"excerpt":"I have a new domain going live tonight, the first custom web site we have done for a real estate listing built as a weblog instead of a static web site. When we talked about this before, Free the Drones wondered if custom web sites might get lost for a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":491,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/491\/blogoff-retrospective-picking-through-everything-and-picking-out-the-ones-i-like\/","url_meta":{"origin":422,"position":5},"title":"Blogoff retrospective: Picking through everything and picking out the ones I like . . .","author":"Greg Swann","date":"September 30, 2006","format":false,"excerpt":"I finally made time today to read all of my posts in the Sellsius 101 Blogoff Challenge, correcting any errors I spotted and commenting where I had something to add to the conversation. Jim Cronin of The Real Estate Tomato had asked me which posts I thought were my best\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}