{"id":4226,"date":"2008-09-08T23:49:26","date_gmt":"2008-09-09T06:49:26","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4226"},"modified":"2008-09-09T20:06:07","modified_gmt":"2008-09-10T03:06:07","slug":"notes-on-inbound-link-text","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4226\/notes-on-inbound-link-text\/","title":{"rendered":"Notes on Inbound Link Text"},"content":{"rendered":"

I broke my blog a few weeks ago and it proved something pretty interesting about Google.\u00a0 The lesson behind that experience can help you bring in higher quality visitors from search engines.<\/p>\n

Fixing my mistake was simple since I’d just put a semicolon where it didn’t belong, and while the error was ugly, my site was back to normal in about a minute.<\/p>\n

But sometimes coincidences happen, and while my site was belly up talking about some PHP parse error, Google’s friendly spiderbot came crawling by to pick up its latest snapshot of my site.\u00a0 Oops!<\/p>\n

So, normally, a search for “silicon valley real estate” shows my entry like this:<\/p>\n

\"\"<\/a><\/p>\n

And, for the next day or so, it would look like this:<\/p>\n

\"\"<\/a><\/p>\n

After reading the ugly description text, I put my eyes back in their sockets and thought about the title text.\u00a0 I never use the phrase “steve leung silicon valley” on my site and my title tag at the moment was something like “Unexpected Error”.\u00a0 But I knew, like the Erics have mentioned on BHB before, that Google gives a lot of weight to what people link to you say.<\/p>\n

It takes those links so seriously, that it will literally use their text in its own search results if your site loses the plot for some reason.\u00a0 Which shows how important other people’s links to you are.<\/p>\n

How do I know people used that phrase to link to my site?\u00a0 In this case, Google Webmaster Tools<\/a>.\u00a0 You won’t use it everyday, but it’s indispensable for a few reasons.\u00a0 The most important is that it gives you insight into the great undocumented void of how Google sees your site, and if you have any technical issues that will prevent you from getting indexed correctly in their search engine.<\/p>\n

In fact, Google Webmaster Tools has evolved to a point where it will flag issues that aren’t purely technical, like repeated titles.\u00a0 This happens a lot with WordPress blogs which use the same title any time there’s pagination.<\/p>\n

\"\"<\/a><\/p>\n

It also gives you the ability to communicate with Google if you really need to.\u00a0 I once bought a domain name from someone who’d Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I broke my blog a few weeks ago and it proved something pretty interesting about Google.\u00a0 The lesson behind that experience can help you bring in higher quality visitors from search engines. Fixing my mistake was simple since I’d just put a semicolon where it didn’t belong, and while the error was ugly, my site […]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,62,8,16],"tags":[],"class_list":{"0":"post-4226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-dirty-laundry","8":"category-investment","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8300,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8300\/my-favorite-web-page-not-found-error-code\/","url_meta":{"origin":4226,"position":0},"title":"My favorite Web Page Not Found Error Code","author":"Ira Serkes","date":"May 7, 2009","format":false,"excerpt":"It's an \"Only In Berkeley Code\"","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3403,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3403\/project-bloodhound-marketing-into-open-hostility-blank-indifference-or-firmly-entrenched-error-how-do-you-get-people-who-already-dont-intend-to-listen-to-you-to-listen-anyway\/","url_meta":{"origin":4226,"position":1},"title":"Project Bloodhound: Marketing into open hostility, blank indifference or firmly-entrenched error: How do you get people who already don’t intend to listen to you to listen anyway?","author":"Greg Swann","date":"July 20, 2008","format":false,"excerpt":"I mentioned the Saturday Afternoon Marketing Circle yesterday. Richard Riccelli, Jeff Brown, Teri Lussier and I have been talking about an ugly marketing problem and how to get around it. I left off last night with this:You can't market into indifference or into firmly-established error. You can only persuade people\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11767,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11767\/ipad-observation-10-is-the-ipad-an-unforced-error-i-say-google-and-microsoft-cant-even-copy-genius\/","url_meta":{"origin":4226,"position":2},"title":"iPad observation #10: Is the iPad an unforced error? I say Google and MicroSoft can’t even copy genius.","author":"Greg Swann","date":"April 15, 2010","format":false,"excerpt":"Busy as anything, ever, as I'm sure you can guess from my absence hereabouts. How busy am I? I still have not lain my own hands on an iPad. Tried to make time a couple-three times, but I couldn't squeeze out the seconds. But I have been paying attention to\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2707,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2707\/no-more-web-sites-in-the-remarks-section-armls-drops-the-hammer-on-the-one-little-bit-of-the-21st-century-it-was-getting-right\/","url_meta":{"origin":4226,"position":3},"title":"No more web sites in the remarks section? ARMLS drops the hammer on the one little bit of the 21st century it was getting right","author":"Greg Swann","date":"March 6, 2008","format":false,"excerpt":"I read about the outlawing of web site URLs in listings on the \"Welcome to Tempo\" page of the Arizona Regional Multiple Listings Services (ARMLS), but I wasn't certain it meant what it seemed to mean. Since I have been a Realtor, we have promoted our single-property websites in the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":214,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/214\/conjurers-confounded-reality-is-what-it-is\/","url_meta":{"origin":4226,"position":4},"title":"Conjurers confounded: Reality is what it is . . .","author":"Greg Swann","date":"August 15, 2006","format":false,"excerpt":"Joel Burslem:If enough people believe their Zestimate to be true (consumers, journalists, realtors, whomever) - then reality really can be altered. It just shows how malleable the wisdom of the crowds really is.Oh, good grief... Consciousness does not cause reality. The meta-topic is interesting, however, first because it highlights one\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15838,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15838\/from-man-alive-the-nature-of-your-nature\/","url_meta":{"origin":4226,"position":5},"title":"From Man Alive! – “The nature of your nature.”","author":"Greg Swann","date":"April 9, 2012","format":false,"excerpt":"From: Man Alive! A survival manual for the human mind. Extract from Chapter 2. The nature of your nature. The general form of the specious appeal \u2013 this seems to have certain traits in common with that, therefore this is that \u2013 is a comically obvious error when you state\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4226"}],"version-history":[{"count":10,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4226\/revisions"}],"predecessor-version":[{"id":4323,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4226\/revisions\/4323"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}