{"id":4263,"date":"2008-09-08T04:47:38","date_gmt":"2008-09-08T11:47:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4263"},"modified":"2008-09-08T10:58:24","modified_gmt":"2008-09-08T17:58:24","slug":"struggling-zillow-failing-newspapers","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4263\/struggling-zillow-failing-newspapers\/","title":{"rendered":"Zillow increases advertising relationship with failing Newspapers…will this help either party?"},"content":{"rendered":"

There was an interesting article just published in Editor and Publisher Magazine<\/a>. (HT to Jon and Jennifer Karlen<\/a> for sending me this via email this morning) It describes the new real estate advertising deal between 282 newspapers and Zillow.<\/p>\n

Rather than offer my opinion(s) on this up front, I’d like to have Bloodhound Blog Readers take the time to read it and offer THEIR take in the comments section….here’s your chance to analyze today’s real estate news! (grin).<\/p>\n

Let me ask some questions to get the party started! <\/p>\n

Will this change SIGNIFICANTLY change the fortunes for either Zillow or the 282 papers? Will this add the local traffic that they are starving for? Which entity will get the “better end of the stick” in this deal? Is it really REALTORS vs everyone else in the battle for eyeballs? Will it be a saving move for both entities as they push for more traffic? OR is it rearranging deck chairs on the Titanic?<\/p>\n

Bonus research question: Is your location impacted by this deal?<\/p>\n

Ok, folks…if you have been longing to throw your views out there for a while and have not done so, here’s your chance!<\/p>\n

What say you? ( I will offer my opinion in the comments section after the conversation’s in full gear!)<\/p>\n","protected":false},"excerpt":{"rendered":"

There was an interesting article just published in Editor and Publisher Magazine. (HT to Jon and Jennifer Karlen for sending me this via email this morning) It describes the new real estate advertising deal between 282 newspapers and Zillow. Rather than offer my opinion(s) on this up front, I’d like to have Bloodhound Blog Readers […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-4263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2222\/zillowcom-enables-listing-agents-to-pee-on-the-tree-perpetually\/","url_meta":{"origin":4263,"position":0},"title":"Zillow.com enables listing agents to pee on the tree perpetually","author":"Greg Swann","date":"November 14, 2007","format":false,"excerpt":"There has been a ton of Zillow.com \"news\" lately, but mainly I've been ignoring it. News is news when it is something other than PR -- free advertising for the company pushing the press release. In other words, what's-in-it-for-me? -- or for you or for anyone other than the owners\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":748,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/748\/louis-vuitton-and-the-french-revolution\/","url_meta":{"origin":4263,"position":1},"title":"Louis Vuitton and the French Revolution","author":"Kris Berg","date":"December 8, 2006","format":false,"excerpt":"Louis Vuitton and the French Revolution. That is what my daughter told me she would be learning about in her high school European History class. Right war, wrong Louis. On the morning after the Zillow news, I had my own knee-jerk reaction. I subsequently took it upon myself to contact\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2885,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2885\/zillowcom-takes-advertising-demographics-to-never-before-seen-places\/","url_meta":{"origin":4263,"position":2},"title":"Zillow.com takes advertising demographics to never-before-seen places","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"The other bit of news to come out of Zillow.com is this: The real estate start-up is collecting, deploying and reselling advertising demographics in unique and interesting ways. The vast quantities of demographic information -- income, property values, credit scores -- that will be collected in the new Mortgage Marketplace\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1646,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1646\/zillowcoms-latest-release-me-toos-truliacoms-recent-me-too-release-can-either-make-the-leap-from-ghost-town-to-community\/","url_meta":{"origin":4263,"position":3},"title":"Zillow.com’s latest release me-too’s Trulia.com’s recent me-too release: Can either make the leap from ghost-town to community?","author":"Greg Swann","date":"July 10, 2007","format":false,"excerpt":"With its Z6 software release, which goes live tonight, Zillow.com adds a neighborhood level of user conversations, similar to Trulia.com's Trulia Voices feature released in May of this year. From Zillow's press release:Real estate Web site Zillow.com today added a number of new community features, opening up the site even\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1264,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1264\/do-you-zlog-making-the-zillow-real-estate-guide-work-for-you\/","url_meta":{"origin":4263,"position":4},"title":"Do You Zlog? Making the Zillow Real Estate Guide Work For You","author":"Brian Brady","date":"April 4, 2007","format":false,"excerpt":"Do you Zlog? Let me define Zlogging on Zillow.com for you. Zillow solicited listings this past fall from Realtors and announced the Zillow Real Estate Guide (formerly known as the wiki). I was a huge critic of the practice of posting listings because I felt their intentions were disingenuous. I\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":754,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/754\/zillowcom-versus-realtorcom-nothing-grows-in-the-shade-of-great-tree\/","url_meta":{"origin":4263,"position":5},"title":"Zillow.com versus Realtor.com: Nothing grows in the shade of great tree . . .","author":"Greg Swann","date":"December 9, 2006","format":false,"excerpt":"I think part of the problem, in understanding the radical nature of what Zillow.com did this week, is that we are conflating unlike things. As an example, when I speak of a National MLS, I am not talking about local MLS systems. For one thing, the sine qua non purpose\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4263"}],"version-history":[{"count":5,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4263\/revisions"}],"predecessor-version":[{"id":4272,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4263\/revisions\/4272"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}