{"id":4358,"date":"2008-09-11T22:01:32","date_gmt":"2008-09-12T05:01:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4358"},"modified":"2008-09-11T22:02:09","modified_gmt":"2008-09-12T05:02:09","slug":"listing-real-estate-the-bloodhound-way-how-we-do-open-houses","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4358\/listing-real-estate-the-bloodhound-way-how-we-do-open-houses\/","title":{"rendered":"Listing real estate the Bloodhound way: How we do open houses"},"content":{"rendered":"

Alas, not every visitor to BloodhoundBlog has the sublime gifts to preen at length about the salutary benefits of a carefully-cultivated humility. Some people, oddly enough, come here to learn about real estate. From my email:<\/p>\n

I’ve been looking at your listing\/marketing process, and am curious about your open house strategy. You comment something to the effect that you hold opens every week because a) you have the time with only really salable listings and b) there are lots of unrepresented buyers out there.
\n 
\nWe’re probably a little more old school that you, but we try to not be “lazy, stupid and cheap.” We try to price realistically, and we try to promote our opens energetically. Sometimes we get a lot of traffic, but sometimes we don’t (FWIW, we’ve got just over 12 months of inventory right now, and falling, but still very high prices). Is your market way different from ours? Do you get lots of traffic all the time, or is it hit and miss? Just curious.<\/p><\/blockquote>\n

Here’s the thing, and I guess I can’t say this enough: We don’t do anything the way other Realtors do it. Many of our ideas are original to us, things we worked out on our own. But many others are tactics that we have heard about from other agents. These ideas we Bloodhoundize, a process I’ve talked about before. We strip the idea down to its essence, then rebuild it from the ground up our way, so that the fundamental marketing objectives don’t get lost in the shuffle.<\/p>\n

What could be more ordinary than a Realtor holding an open house? Here is our policy on open houses from ABetterListing.com:<\/a><\/p>\n

We hold Open Houses every week until the home is sold. Why? Because there are an awful lot of un- or under-represented buyers out there, and we want for them to be able to see our home. We avoid dual agency, but we have no problem showing the home to buyers who accidentally left their buyer’s agents at home. If a listing is near the commuter traffic flow — and most of ours are — we like to Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Alas, not every visitor to BloodhoundBlog has the sublime gifts to preen at length about the salutary benefits of a carefully-cultivated humility. Some people, oddly enough, come here to learn about real estate. From my email: I’ve been looking at your listing\/marketing process, and am curious about your open house strategy. You comment something to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-4358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2813,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2813\/listing-real-estate-the-bloodhound-way\/","url_meta":{"origin":4358,"position":0},"title":"Listing real estate the Bloodhound way: Photography","author":"Greg Swann","date":"March 21, 2008","format":false,"excerpt":"I read somewhere the other day, I forget where, about a web site for a listing that had 47 pictures. The author of the post clearly thought that was a lot of photos. Cathy organized her first batch of photos for the web site I will be building today. We\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1139\/passive-marketing-can-swing-sale\/","url_meta":{"origin":4358,"position":1},"title":"Passive marketing can swing sale","author":"Greg Swann","date":"March 12, 2007","format":false,"excerpt":"I was too busy doing this last week to talk about it. This is me from Friday's Arizona Republic (permanent link): \u00a0Passive marketing can swing sale How much time and effort should you expend to sell your house? The answer is simple: whatever it takes. Last week, we talked about\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":4358,"position":2},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2964,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2964\/its-the-difference-between-grabbing-junk-food-from-the-drive-thru-and-sitting-down-with-people-you-lovefor-a-leisurely-and-livelydinner\/","url_meta":{"origin":4358,"position":3},"title":"“It’s the difference between grabbing junk food from the drive-thru and sitting down with people you love for a leisurely and lively dinner.”","author":"Greg Swann","date":"April 13, 2008","format":false,"excerpt":"That's Teri Lussier talking about the experience of settling in for a serious read at BloodhoundBlog, as against cruising the blogiverse. I'm inclined to agree -- and I've never been stingy with words. But here's a thousand words Cathleen wrote yesterday afternoon while she was staging and preparing a house\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13078,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13078\/want-more-showings-and-quicker-offers-the-secret-source-of-buyers\/","url_meta":{"origin":4358,"position":4},"title":"Want More Showings and Quicker Offers? The “Secret” Source of Buyers.","author":"Sean Purcell","date":"August 25, 2010","format":false,"excerpt":"In a recent comment on his own post: Are you closing on the wrong objectives? The most insidious form of sales call reluctance is proudly racking up empty \u201caccomplishments.\u201d\u00a0 Greg Swann, the author, said this:\u00a0 \"we devote a lot of effort ... to closing on the buyer and on the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/516\/using-weblogs-as-the-platform-for-custom-real-estate-listing-web-sites\/","url_meta":{"origin":4358,"position":5},"title":"Using weblogs for custom real estate listing web sites . . .","author":"Greg Swann","date":"October 6, 2006","format":false,"excerpt":"More than a month ago, I said that I was going to do the custom web pages for any new listings as WordPress weblogs. Lucky me, since then we've sold down our inventory of listings, but we haven't added any new ones. That changes Thursday, and there are at least\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4358"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4358\/revisions"}],"predecessor-version":[{"id":4359,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4358\/revisions\/4359"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}