{"id":4395,"date":"2008-09-12T11:01:49","date_gmt":"2008-09-12T18:01:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4395"},"modified":"2008-09-12T11:01:49","modified_gmt":"2008-09-12T18:01:49","slug":"attention-old-fart-brokers-listen-to-the-young-farts","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4395\/attention-old-fart-brokers-listen-to-the-young-farts\/","title":{"rendered":"Attention Old Fart Brokers: Listen to the Young Farts!"},"content":{"rendered":"

At the risk of becoming the Seinfeld of Real Estate demographics; What’s the deal with broker\/owners of a certain age ignoring the advice of their own Marketing Managers, Managing Brokers, and best agents when it comes to Web technology?<\/p>\n

I often work with people who have been asked to manage or improve a broker’s Web presence. Its a process that starts before they are clients, and over the past 6 months, on several occasions, I’ve had bright people pick my brain, learn our program, and then go talk to The Boss only to have The Boss decide he knows more about Real Estate Web sites than the people he hired or tasked to run one.<\/p>\n

Sure, there are legitimate reasons to take a different approach. I can respect that. But I have Zero respect for decisions based on ignorant assumptions that trump the recommendations of the people they hired to make judgments that they themselves are not qualified to make.<\/p>\n

Example 1: Earlier this week I was contacted by someone who found me through this Blog. I love it when that happens, because if you are reading this Blog that tells me that we can have a substantive conversation from the get-go. He was shot down when he presented our solution to his boss because the boss wants to “own” his Web site and not pay for it on a “subscription model”.<\/p>\n

“Subscription model”? What does that even mean in the context of a Web App? Nothing. What that broker is really <\/em>saying is that he doesn’t want a monthly payment. He is equating a Web Application with a car loan or a mortgage, where, if you can afford a cash purchase you avoid the added expense of financing.<\/p>\n

Large brokerages who have an in-house Web team developing a custom app “own” their program at the expense of salaries and overhead, so even they have a “monthly payment” in the form of paychecks and Web hosting. The reality is everybody else rents because its the smart thing to do: Our Software as a Service (SaaS) model makes it possible for a broker to benefit from a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

At the risk of becoming the Seinfeld of Real Estate demographics; What’s the deal with broker\/owners of a certain age ignoring the advice of their own Marketing Managers, Managing Brokers, and best agents when it comes to Web technology? I often work with people who have been asked to manage or improve a broker’s Web […]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-4395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7488,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7488\/independence-for-realtors-comes-from-having-a-brokers-license\/","url_meta":{"origin":4395,"position":0},"title":"Independence, for Realtors, comes from having a broker’s license","author":"Greg Swann","date":"March 14, 2009","format":false,"excerpt":"This came up in a private discussion, but this piece of the pizza is a matter of interest for all Realtors. Ready? GET YOUR FROLICKING BROKER'S LICENSE! I don't think I've ever said this in public, but I promise you it's an oversight that should have been obvious all along.\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1518,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1518\/consumer-is-the-loser-with-real-estate-licensing-broker-argues\/","url_meta":{"origin":4395,"position":1},"title":"Consumer is the loser with real estate licensing, broker argues","author":"Greg Swann","date":"June 8, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Consumer is the loser with real estate licensing, broker argues We've been talking about real estate licensing laws, admittedly an exercise in futility. Whatever arguments I might make for repeal, it remains that the Arizona Department of Real Estate is not\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1924,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1924\/supplanting-the-nar-can-we-get-to-a-better-quality-of-real-estate-representation-by-way-of-the-licensing-laws\/","url_meta":{"origin":4395,"position":2},"title":"Supplanting the NAR: Can we get to a better quality of real estate representation by way of the licensing laws?","author":"Greg Swann","date":"September 13, 2007","format":false,"excerpt":"Coming back to this, with my apologies for the delay. I realized I was never going to have time for the whole feast at one sitting, so I resolved to take it on one bite at a time. I want to examine some of the ideas and objections people have\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":73,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/73\/lets-go-get-sued-some-more\/","url_meta":{"origin":4395,"position":3},"title":"Let’s go get sued some more…","author":"Greg Swann","date":"July 6, 2006","format":false,"excerpt":"At 360 Digest, an exceptionally fine real estate weblog, Marlow Harris weighs in with this idea about an incipient on-line real estate start-up:Blue Roof, like Redfin and Zip Realty, misrepresents their status as \"Realtor\" and claims to be a member of the National Association of Realtors and adhere to its\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":542,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/542\/when-real-estate-brokers-face-a-substantial-cost-for-head-count-only-the-most-profitable-heads-will-survive-unsevered\/","url_meta":{"origin":4395,"position":4},"title":"When real estate brokers face a substantial cost for head-count, only the most profitable heads will survive unsevered . . .","author":"Greg Swann","date":"October 15, 2006","format":false,"excerpt":"Mark Nadel\u2019s white paper on real estate commissions is very thoroughgoing, rich in detail and a rational understanding of human motivation -- without slipping over to the hyperbole that afflicts much criticism of the residential real estate industry. But Nadel is an outsider, so, while his diagnosis of what ails\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":872,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/872\/metro-brokers-new-map-site-first-we-take-colorado-then-the-world\/","url_meta":{"origin":4395,"position":5},"title":"Metro Brokers’ new map site: First we take Colorado, then — the world!","author":"Greg Swann","date":"January 8, 2007","format":false,"excerpt":"Colorado real estate brokerage Metro Brokers announced it's new map-based search engine at Inman Connect. From the Denver Post:Starting today, consumers will be able to go online to find all homes on the market in Colorado. Denver-based Metro Brokers Inc. is launching ColoradoHomeStop.com at the Inman Real Estate Connect conference\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4395"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4395\/revisions"}],"predecessor-version":[{"id":4402,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4395\/revisions\/4402"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}