{"id":4415,"date":"2008-09-13T21:09:36","date_gmt":"2008-09-14T04:09:36","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4415"},"modified":"2008-09-13T21:12:56","modified_gmt":"2008-09-14T04:12:56","slug":"a-bloodhounds-arrogance-stumblin-on-the-heart-of-saturday-night","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4415\/a-bloodhounds-arrogance-stumblin-on-the-heart-of-saturday-night\/","title":{"rendered":"A Bloodhound’s arrogance stumblin’ on the heart of Saturday night"},"content":{"rendered":"

Cross your fingers, Cathy may have brought home a $600,000 listing today. As my contribution to our household finances, I lassoed a $50,000 prize of my own. Mine will be fun for the whole family though: We’re going to discuss it here as a unique marketing problem. Why unique? It’s a vacant lot with a structure on it. It’s a tear-down that can’t be torn down. It’s a certified antiquity with no discernible historic value. In short: It’s a challenge.<\/p>\n

Why did I take the listing? Because I’m committed to the idea that marketing real estate is not fundamentally different from marketing anything else. I believe I can target-market this outrageously anomalous property and get it sold. I think this will be a fun exercise, a chance to explore radically different ideas about selling real property.<\/p>\n

I linked today to a post I wrote more than a year ago<\/a>. Like this post, it has that strangely disorganized cohesion of a weblog entry — part essay, part letter to a beloved friend — but I think it’s one of the best things I’ve ever written here. I reread it today, and Teri tells us in a comment that she did, too.<\/p>\n

Here’s the best of it:<\/p>\n

A Bloodhound’s virtues are genetic accidents, but that doesn’t make them less than perfectly admirable, whether evidenced in the dog or anthropomorphized and expressed in thoroughly conscious human behavior. Brought up right, a Bloodhound is a natural alpha, regal and indomitable. The dog will move with a lanky, un-self-conscious arrogance that is simply heart-breakingly beautiful to look upon: This<\/i> what a thriving<\/i> organism looks like.<\/p>\n

I am steadfastly, philosophically opposed to the idea of humility. I think it is one of many evil ideas foisted off on us by malefactors who love us best at our absolute worst. To say to me, “You’re arrogant,” or, “you have a big ego,” is no reproach. On the one hand, it is a statement of obvious fact. But on the other, it puts me on my guard against you. A healthy, normal human being moves and acts and thinks and speaks with the lanky Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Cross your fingers, Cathy may have brought home a $600,000 listing today. As my contribution to our household finances, I lassoed a $50,000 prize of my own. Mine will be fun for the whole family though: We’re going to discuss it here as a unique marketing problem. Why unique? It’s a vacant lot with a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,24,212,6,5],"tags":[],"class_list":{"0":"post-4415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-casual-friday","7":"category-egoism-in-action","8":"category-flourishing","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1139\/passive-marketing-can-swing-sale\/","url_meta":{"origin":4415,"position":0},"title":"Passive marketing can swing sale","author":"Greg Swann","date":"March 12, 2007","format":false,"excerpt":"I was too busy doing this last week to talk about it. This is me from Friday's Arizona Republic (permanent link): \u00a0Passive marketing can swing sale How much time and effort should you expend to sell your house? The answer is simple: whatever it takes. Last week, we talked about\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2813,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2813\/listing-real-estate-the-bloodhound-way\/","url_meta":{"origin":4415,"position":1},"title":"Listing real estate the Bloodhound way: Photography","author":"Greg Swann","date":"March 21, 2008","format":false,"excerpt":"I read somewhere the other day, I forget where, about a web site for a listing that had 47 pictures. The author of the post clearly thought that was a lot of photos. Cathy organized her first batch of photos for the web site I will be building today. We\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3262,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3262\/listing-real-estate-the-bloodhound-way-a-marketing-quiz-to-shed-light-on-the-full-value-of-the-coffee-table-books-we-make-for-our-listings\/","url_meta":{"origin":4415,"position":2},"title":"Listing real estate the Bloodhound way: A marketing quiz to shed light on the full value of the Coffee Table Books we make for our listings","author":"Greg Swann","date":"June 24, 2008","format":false,"excerpt":"I've written about the Coffee Table Books we make for some of our listings, and I talked about them briefly at BloodhoundBlog Unchained. I wanted to go into the idea in greater detail, because I think this is a case where, if you don't understand all of our thinking, you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":267,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/267\/upping-the-stakes-on-real-estate-listing-marketing-a-custom-weblog-on-a-custom-domain\/","url_meta":{"origin":4415,"position":3},"title":"Upping the stakes on real estate listing marketing: A custom weblog on a custom domain . . .","author":"Greg Swann","date":"August 30, 2006","format":false,"excerpt":"I'm not sure I'm understanding what Jim Kimmons is talking about. He cites an NAR article on building custom web sites on their own domains for listed homes. This we already do, and it knocks the socks off of everyone we deal with. Sockless in the high desert, Jim treads\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3261,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3261\/if-you-commit-yourself-to-delivering-a-premium-listing-trying-to-cheap-it-out-will-instruct-you-in-the-previously-unknown-23rd-immutable-law-of-marketing-anti-marketing-is-worse-than-no-marketing\/","url_meta":{"origin":4415,"position":4},"title":"If you commit yourself to delivering a premium listing, trying to cheap it out will instruct you in the previously-unknown 23rd Immutable Law of Marketing: Anti-marketing is worse than no marketing","author":"Greg Swann","date":"June 23, 2008","format":false,"excerpt":"Idea-by-idea, house-by-house, we are writing the book on the art of listing premium-priced homes for sale. The things we do are often beyond useless at lower price points, and we're not a part of the canapes and cocktails circuit where high-end homes are sold. But for executive homes, luxury homes,\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1067,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1067\/video-can-supplement-photos-and-virtual-tours-in-a-listing-but-it-cant-supplant-them\/","url_meta":{"origin":4415,"position":5},"title":"Video can supplement photos and virtual tours in a listing, but it can’t supplant them . . .","author":"Greg Swann","date":"February 23, 2007","format":false,"excerpt":"However... BtoB:One day someone will be driving through a neighborhood and they\u2019ll see a sign with a podcast URL. 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