{"id":447,"date":"2006-09-26T12:31:41","date_gmt":"2006-09-26T19:31:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=447"},"modified":"2006-09-26T12:31:51","modified_gmt":"2006-09-26T19:31:51","slug":"blogoff-post-70-using-event-coverage-to-good-advantage","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/447\/blogoff-post-70-using-event-coverage-to-good-advantage\/","title":{"rendered":"Blogoff Post #70: Using event coverage to good advantage . . ."},"content":{"rendered":"

From SEOmoz blog, a definitive resource<\/a>, how to use event coverage attract readers to your real estate weblog:<\/p>\n

Ingredients: A popular, well-attended event with a particular industry theme and a passionate writer who makes friends wherever they go.<\/p>\n

Process: Go to the event, cover as best you can — make friends, take copious, detailed notes, go to the bars afterwards, shoot photos and videos and, most importantly, let everyone there know that you’ll have the coverage on your site in the next few days. Time is of the essence here, but once you’ve got a great writeup (with photos!), send emails to your event contacts to help boost the buzz.<\/p>\n

Results: Depending on the size of the event and the people you form connections with, this can drive thousands or even tens of thousands to the site. Covering something private (with permission), exclusive or underground can be even more rewarding, though big, public events often make an easier starting point.<\/p><\/blockquote>\n

This sounds like The Property Monger<\/a> to me. And I am very interested in hearing about going to bars…
\n<\/p>\n

Technorati Tags: blogging<\/a>, sellsius 101<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

From SEOmoz blog, a definitive resource, how to use event coverage attract readers to your real estate weblog: Ingredients: A popular, well-attended event with a particular industry theme and a passionate writer who makes friends wherever they go. Process: Go to the event, cover as best you can — make friends, take copious, detailed notes, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,9,5],"tags":[],"class_list":{"0":"post-447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-casual-friday","7":"category-photography","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12975,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12975\/tmi-and-its-application-to-real-estate-photos\/","url_meta":{"origin":447,"position":0},"title":"TMI …and it’s application to Real Estate Photos","author":"Eric Blackwell","date":"August 13, 2010","format":false,"excerpt":"My latest couple of projects have involved a pretty intense look at the state of real estate listing photos. I have been working on some hyperlocal stuff in my brokerage where the listing photos have been a PRIMARY component of the site. I have also been working on a fun\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/08\/Half-bath-Small-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2055,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2055\/the-goal-of-any-billionaire-deflationary-abundance\/","url_meta":{"origin":447,"position":1},"title":"The Goal of any Billionaire: Deflationary Abundance","author":"Sean M. Broderick, CCIM","date":"October 16, 2007","format":false,"excerpt":"If you haven\u2019t subscribed to TED Talks videos on YouTube, then you\u2019re missing an advantage that some of the tech elite get months before we get a chance to see it online. So if you don\u2019t view it on the internet (via YouTube or on the TED Talks website), then\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1195,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1195\/how-are-you-gonna-bind-em-down-to-a-listing-contract-when-iggys-doing-your-deal-for-free\/","url_meta":{"origin":447,"position":2},"title":"How are you gonna bind ’em down to a listing contract when Iggy’s doing your deal for free?","author":"Greg Swann","date":"March 22, 2007","format":false,"excerpt":"Should we say goodbye to the half-assed listing? Mike Price:Today Buyside has announced an ABA, (affiliated business arrangement) whereby any homeowner can list a home in the MLS free of charge. It's called IggysHouse.Com. Interesting branding, I couldn't find anything on their site that explained the moniker. Could be they\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1084,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1084\/part-ii-of-inmans-real-estate-weblogging-coverage\/","url_meta":{"origin":447,"position":3},"title":"Part II of Inman’s real estate weblogging coverage . . .","author":"Greg Swann","date":"February 27, 2007","format":false,"excerpt":"...is here... Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1256,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1256\/greg-peeing-on-the-tree-2\/","url_meta":{"origin":447,"position":4},"title":"Zillow.com’s press release detailing added functionality in new software release","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Zillow.com\u2122 Launches Home Q&A \"Ask Questions, Share Answers\"at the heart of numerous new features harnessing knowledge of agents, homeowners and neighbors Seattle -- April 4, 2007 -- Real estate Web site Zillow.com today announced the launch of Zillow\u2122 Home Q&A, among other new features aimed at further opening the site\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":657,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/657\/reagor-mortis-on-the-spot-real-estate-news-coverage-only-a-few-weeks-late\/","url_meta":{"origin":447,"position":5},"title":"Reagor-mortis? On-the-spot real estate news coverage only a few weeks late . . .","author":"Greg Swann","date":"November 19, 2006","format":false,"excerpt":"October 26th: NCRC files specious complaint against Zillow.com. November 19th: Crack Arizona Republic real estate reporter Catherine Reagor yawns, burps, goes back to sleep:The popular Web site zillow.com gets a lot of hits as people frequently check the values of their homes and their neighbors' in the fast-changing housing market.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=447"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/447\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}