{"id":455,"date":"2006-09-26T14:02:45","date_gmt":"2006-09-26T21:02:45","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=455"},"modified":"2006-09-30T15:38:54","modified_gmt":"2006-09-30T22:38:54","slug":"blogoff-post-78-homey-feel-is-a-lure-for-attracting-women","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/455\/blogoff-post-78-homey-feel-is-a-lure-for-attracting-women\/","title":{"rendered":"Blogoff Post #78: ‘Homey’ feel is a lure for attracting women . . ."},"content":{"rendered":"

This is from my Arizona Republic<\/i> column<\/a>:<\/p>\n

Here’s a cautionary tale for all home sellers: In most cases, a woman will not buy a home if she cannot picture herself taking the Thanksgiving turkey out of the oven — with her mother-in-law hovering over her shoulder.<\/p>\n

What does this mean? For a home to sell to a woman buyer or a couple, it must be as clean, as inviting — as “homey” — as possible. Most often, single men will buy any house that satisfies their checklist of required features and amenities. In general, men are much more interested in getting the home-shopping job done quickly.<\/p>\n

But a woman has to feel herself at home. More than features and amenities, she wants to be able to experience her future in that home. If she can’t, she won’t buy that house.<\/p><\/blockquote>\n

If you think about it, this might seem silly to you, but I’ve watched it happen again and again. But consider the contrary proposition:<\/p>\n

I once represented the buyers in the purchase of a home that had languished on the market for months. It was in pretty good shape overall, but one member of the family liked to cook on the patio. The grill was greasy, as was the surrounding concrete. There were piles of dirty plates and skillets lying around. Family after family would have toured that home, and each one of them left as soon as Mom saw that mess on the patio. Whatever appeal the home might have had, until then, would have been colored by a visceral revulsion.<\/p>\n

My own buyers were made of sterner stuff. The mother of the family said, “Oh, my. That’s going to take at least two hours to clean up.”<\/p>\n

We deliberately bid low on the house. It appraised for $20,000 more than we paid. Two hours of cleanup paid my buyers — and could have and should have paid the sellers — $10,000 an hour.<\/p><\/blockquote>\n

That mess on the patio had been there the whole time the house was languishing on the market. Anyone else could have reached the same conclusion as my buyer. The seller could have reflected Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is from my Arizona Republic column: Here’s a cautionary tale for all home sellers: In most cases, a woman will not buy a home if she cannot picture herself taking the Thanksgiving turkey out of the oven — with her mother-in-law hovering over her shoulder. What does this mean? For a home to sell […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-455","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5374,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5374\/restoring-a-bargain-priced-lender-owned-home-is-easy-if-you-have-cash-but-a-hud-203k-rehab-loan-makes-it-easy-even-if-you-dont\/","url_meta":{"origin":455,"position":0},"title":"Restoring a bargain-priced lender-owned home is easy — if you have cash — but a HUD 203k rehab loan makes it easy even if you don’t","author":"Greg Swann","date":"November 1, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0Restoring a bargain-priced lender-owned home is easy -- if you have cash -- but a HUD 203k rehab loan makes it easy even is you don't Last week we talked about troubled homes and how they can\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1970,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1970\/the-purpose-of-civilization\/","url_meta":{"origin":455,"position":1},"title":"The purpose of civilization . . .","author":"Greg Swann","date":"September 25, 2007","format":false,"excerpt":"I make my living as a hard-headed, practical man, but I live in a very abstract world. Because of the Anglin children, I've been thinking about the idea of fatherlessness, a topic I've written about in the past:I was doing that fatherstuff, to the extent I understand it, which amounts\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5815,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5815\/launching-splendorquestcom-love-among-the-unfallen-at-every-wavelength-of-heavens-light\/","url_meta":{"origin":455,"position":2},"title":"Launching SplendorQuest.com: Love among The Unfallen at every wavelength of heaven’s light","author":"Greg Swann","date":"November 26, 2008","format":false,"excerpt":"This is the official launch of SplendorQuest.com, the official first post. I'm cross-posting it at BloodhoundBlog, as well. Fair warning: This post is comprised of an extract from my novel, The Unfallen. After the \"more\" tag, you will be exposed to romantic fiction involving sexually playful adults engaged in actual\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10446,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10446\/i-cant-tell-you-how-disgusted-this-makes-me\/","url_meta":{"origin":455,"position":3},"title":"I can’t tell you how disgusted this makes me….","author":"Tom Vanderwell","date":"December 2, 2009","format":false,"excerpt":"It's another example of people in the mortgage and real estate world who took advantage of someone who didn't understand the system.\u00a0\u00a0 And they aren't the ones who paid the price, the borrower is.....We'll be better off when all of those types who are motivated soley by profit have been\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2702,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2702\/oh-for-goodness-sakes-of-course-you-should-blog-listings\/","url_meta":{"origin":455,"position":4},"title":"Oh, for goodness’ sakes! Nothing sells houses like houses, so of course you should blog listings — your own and other Realtors’","author":"Greg Swann","date":"March 4, 2008","format":false,"excerpt":"Very early on in BloodhoundBlog's history, I argued against blogging listings. The argument actually concerned styles of anti-blogging that were common then: Stealing and reposting newspaper articles verbatim, for example, or posting listing after listing with nothing to engage the reader in any way. Later on, when I was working\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"'Homey' feel is a lure for attracting women home buyers","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/ThemeImages\/202.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12599,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12599\/reasons-to-be-cheerful-part-3-2-yuppie-love-the-egoists-guide-to-mastering-the-art-of-frolicking-naked-with-the-one-you-love\/","url_meta":{"origin":455,"position":5},"title":"Reasons to be cheerful, Part 3.2: Yuppie love: The egoist’s guide to mastering the art of frolicking naked with the one you love.","author":"Greg Swann","date":"July 4, 2010","format":false,"excerpt":"Here's an eye-opening item from the news feeds: Up to four out of five women are faking orgasms, at least some of the time. Last weekend, I was incredulous at Camille Paglia's lamentations about sexlessness in the middle class, but, even though I've read -- and doubted -- all of\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}