{"id":456,"date":"2006-09-26T14:12:41","date_gmt":"2006-09-26T21:12:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=456"},"modified":"2006-09-26T14:12:49","modified_gmt":"2006-09-26T21:12:49","slug":"blogoff-post-79-win-customers-with-the-power-of-convenience","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/456\/blogoff-post-79-win-customers-with-the-power-of-convenience\/","title":{"rendered":"Blogoff Post #79: Win customers with the power of convenience . . ."},"content":{"rendered":"

From the Problogger ‘How To…’ Group Writing Project<\/a>, Return Customer teaches us how to “Win Customers with the Power of Convenience”<\/a>:<\/p>\n

Identify barriers or obstacles that stand between your customer’s wallet and your business. This should be done from the customers’ perspective. You’re probably too biased to clearly identify all these barriers by yourself.<\/p>\n

Eliminate unnecessary steps in the purchase process. For example, just because your computer system needs some data doesn’t mean your customer should have to jump through those hoops.<\/p>\n

Reduce the customer effort needed to buy. Can the customer purchase from her office? Over the web? Can you deliver? How long will this whole process take?<\/p>\n

Explain your product so everyone can understand. Tailor your marketing copy to your audience. If you’re using industry jargon you may just confuse and lose potential customers.<\/p>\n

Give customers alternatives that all lead to a completed sale.<\/p>\n

Sell a product that is so compelling that the reward of purchasing greatly outweighs any effort exerted by the customer.<\/p><\/blockquote>\n

I think this is excellent general advice for traditional, full-service real estate professionals.<\/p>\n

We believe that convenience and off-loading of tasks are key products. We haven’t marketed this, but we plan to: The Drive-By Listing: Leave me a key and I will go in and do everything necessary to list your home while you’re at work. We’ll meet to sign the paperwork or do it by fax, and we’re ready to rock ‘n’ roll. That’s service, and service is worth money…
\n<\/p>\n

Technorati Tags: blogging<\/a>, sellsius 101<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

From the Problogger ‘How To…’ Group Writing Project, Return Customer teaches us how to “Win Customers with the Power of Convenience”: Identify barriers or obstacles that stand between your customer’s wallet and your business. This should be done from the customers’ perspective. You’re probably too biased to clearly identify all these barriers by yourself. Eliminate […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-456","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2162,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2162\/tv-writers-shoot-selves-in-foot-rassafrassin-swearing-unconvincing\/","url_meta":{"origin":456,"position":0},"title":"TV writers shoot selves in foot: Rassafrassin’ swearing unconvincing","author":"Greg Swann","date":"November 5, 2007","format":false,"excerpt":"TechCrunch:The strike poses an interesting challenge for television at a time where internet usage has surpassed TV viewing time in most homes. Users are already choosing online entertainment over TV, how many more will switch off their televisions when their favorite shows stop going to air? These eyeballs present a\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1294,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1294\/want-to-see-seth-godin-in-phoenix-assert-yourself\/","url_meta":{"origin":456,"position":1},"title":"Want to see Seth Godin in Phoenix? Assert yourself . . .","author":"Greg Swann","date":"April 12, 2007","format":false,"excerpt":"Tom Royce of The Real Estate Bloggers pointed me to The Dip, Seth Godin's forthcoming book about the barriers that arise between the euphoria of a great idea and its realization -- and why it's sometimes wise to quit when you're behind. Here's the part that is of immediate, local\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":338,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/338\/friday-morning-real-estate-links\/","url_meta":{"origin":456,"position":2},"title":"Friday morning real estate links . . .","author":"Greg Swann","date":"September 15, 2006","format":false,"excerpt":"Marlow Harris has a fascinating post on the barriers faced by Muslim buyers and real estate agents. Not to get too philosophical, but this actually ties in with Pope Benedict's remarks earlier this week: Where Judaism and Christianity each represent measured compromises with Greek culture, Islam is in certain respects\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1187,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1187\/want-to-do-something-to-raise-standards-among-realtors-charity-begins-at-home\/","url_meta":{"origin":456,"position":3},"title":"Want to do something to raise standards among Realtors? 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