{"id":4653,"date":"2008-09-25T05:41:09","date_gmt":"2008-09-25T12:41:09","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4653"},"modified":"2008-09-25T05:41:09","modified_gmt":"2008-09-25T12:41:09","slug":"project-bloodhound-online-reputation-management-its-in-the-google","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4653\/project-bloodhound-online-reputation-management-its-in-the-google\/","title":{"rendered":"Project Bloodhound: Online Reputation Management: “It’s in the Google”"},"content":{"rendered":"

Incubating, according to Merriam-Webster Online Dictionary<\/a>:
\nEtymology: Latin incubatus, past participle of incubare, from in- + cubare to lie
\ntransitive verb
\n1 a: to sit on (eggs) so as to hatch by the warmth of the body b: to maintain (as an embryo or a chemically active system) under conditions favorable for hatching, development, or reaction
\n2: to cause or aid the development of intransitive verb<\/p>\n

One of the sessions I went to at Blog World was “Taking Smart Risks with Your Online Personality”, with Alex Hillman<\/a> and Jake McKee<\/a>. Being on the Bloodhound Blog I figured it would come in handy, right?<\/p>\n

The session went well, solidified some things I knew and clarified a few things I had an inkling about. I didn’t have any epiphanies during the session, but one phrase wormed it’s way into the deeper crevices of my brain and began to incubate: “It’s in the Google”.<\/p>\n

Hillman, if I remember correctly, was quoting his father’s insights into the far reaches and lasting legacy of everything we do online. Everything we do online is “in the Google”. Everything. For better or worse, it’s all out there for someone to find. That’s obvious, you say. Perhaps, but “it’s in the Google” has been incubating in the warm gray matter ever since, and late last night I Googled myself. And then I Yahoo’d myself (no comments from the Peanut Gallery). And then, while I was sleeping, “it’s in the Google” bumped into Kelley Koehler’s<\/a> advice to “Win the small battles. Go niche”, and then it shook hands with an unfortunate situation for a dear friend who is unable to comment on this blog because Akismet eats everything he writes, and when I woke up, those thoughts had joined forces.<\/p>\n

What’s in the Google for me? Stuff, stuff, and more stuff- some good, some bad, some ugly. I’d like to do away with the bad and ugly, or at least bury it, but what if I made the good even better? I noticed that there are quite a few comments that are coughed up from the Google, and I’d like to do a better job of managing those. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Incubating, according to Merriam-Webster Online Dictionary: Etymology: Latin incubatus, past participle of incubare, from in- + cubare to lie transitive verb 1 a: to sit on (eggs) so as to hatch by the warmth of the body b: to maintain (as an embryo or a chemically active system) under conditions favorable for hatching, development, or […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,175],"tags":[],"class_list":{"0":"post-4653","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-project-blooodhound","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7153,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7153\/appliance-is-not-a-verb\/","url_meta":{"origin":4653,"position":0},"title":"“Appliance” is not a verb!","author":"John Rowles","date":"February 25, 2009","format":false,"excerpt":"As a purveyor of Real Estate Search Engines that function best when they have text to work with, and as a guy who holds both a journalism degree and the English language in high regard, I often find myself wincing in pain when I read the descriptions that end up\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18400,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18400\/overnight-news-if-you-can-sell-an-idea-with-a-bumper-sticker-you-can-sell\/","url_meta":{"origin":4653,"position":1},"title":"Overnight News: If you can sell an idea with a bumper sticker, you can\u00a0sell.","author":"Greg Swann","date":"August 18, 2021","format":false,"excerpt":"We are awash in copy about copy-writing. Do your eyes glaze over? Mine sure do. Claude Hopkins wasn't wrong, but he was writing for people who like to read. Shakespeare was mocking Polonius, but so what? Brevity is your only hope. If you can make a cogent argument in a\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4116,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4116\/project-bloodhound-if-your-web-site-sucks-fix-it\/","url_meta":{"origin":4653,"position":2},"title":"Project Bloodhound: If your web site sucks — fix it","author":"Greg Swann","date":"August 27, 2008","format":false,"excerpt":"As I've mentioned, I'm building a dedicated direct-response web site devoted to pre-selling listing clients. Our main Phoenix real estate weblog does a good job selling to buyers, sellers, investors and relocators, the four markets we target there, but it is my belief that I can build a sales engine\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5196,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5196\/the-latest-project-bloodhound-need-for-speed-edition\/","url_meta":{"origin":4653,"position":3},"title":"The Latest Project Bloodhound – Need for Speed Edition","author":"Eric Blackwell","date":"October 25, 2008","format":false,"excerpt":"Apparently there is a NEW Project Bloodhound. Here's the project website here. I'll bet that you won't catch Odysseus hanging his head outside for a whiff of the fresh breeze on THAT car--GRIN. You gotta admire their taste in names, though!","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/10\/side_view_right_480x135.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3270,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3270\/project-bloodhound-and-they-called-it-puppy-love\/","url_meta":{"origin":4653,"position":4},"title":"Project Bloodhound: And they called it puppy love","author":"Teri Lussier","date":"June 26, 2008","format":false,"excerpt":"The Bloodhound Blog has puppies! This is a frisky and fearless litter of pure-bred Bloodhounds, each with their own unique goals, skills, voice, and talents. They are being added to the contributor's panel to blend their own howling to the symphony that makes Bloodhound the remarkable place it is. I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1219,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1219\/soundtrack-for-my-project-bloodhound-life\/","url_meta":{"origin":4653,"position":5},"title":"Soundtrack for my Project Bloodhound life","author":"Teri Lussier","date":"March 30, 2007","format":false,"excerpt":"This isn't real estate related, but since I'm only here as a blogging experiment anyway... A stunninngly gorgeous and pretty damn smart teenager has found a soundtrack for my Project Bloodhound life. It might be old to the technogeeks here, but it's new to me, and as there is no\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4653"}],"version-history":[{"count":8,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4653\/revisions"}],"predecessor-version":[{"id":4661,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4653\/revisions\/4661"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}