{"id":4778,"date":"2008-10-01T22:59:24","date_gmt":"2008-10-02T05:59:24","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4778"},"modified":"2008-10-01T23:12:28","modified_gmt":"2008-10-02T06:12:28","slug":"zillowcom-creates-a-directory-of-real-estate-agents-who-cant-sell","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4778\/zillowcom-creates-a-directory-of-real-estate-agents-who-cant-sell\/","title":{"rendered":"Zillow.com creates a directory of real estate agents who can’t sell"},"content":{"rendered":"

Okay here’s the good news: You have another opportunity to garner a do-follow link from Zillow.com.<\/p>\n

And here’s the bad news: For that link to do you any good, your best bet is to be a really bad listing agent. The more listings you can accumulate on Zillow.com — which implies listings that don’t sell — the higher your ranking among your peers.<\/p>\n

Yikes!<\/p>\n

Or: Too frolicking stoopid…<\/p>\n

Zillow’s Professional Directory<\/a> is new as of this night, so — who knows? — maybe it will get better. In the neighborhoods we understand, it’s an exceptionally valuable glimpse into the world of lister dysfunction: Who can’t sell how much real estate how slowly? If you want to know for sure who cannot sell the greatest quantity of real properties over the longest spans of time, Zillow.com has the answer.<\/p>\n

It gets worse: The “Top Zillow All-Stars” are, for the most part, bubbleheads. Everything is measured by contributions, where what Einstein does and a cat-box deposit are equally “contributions” — equally additions to Zillow.com’s great big cat-box of crap.<\/p>\n

This is wicked-dumb, far dumber than the usual agent-rating schemes. Where those other “tools” can be gamed, Zillow’s system is based on measuring, first, a meaningless metric, and, second, by actually rewarding incompetence. Quantity not only is not quality, the number of listings a Realtor is carrying is very often a negative indicator — a symptom not of quality performance but of its absence.<\/p>\n

Even acknowledging this, measuring velocity of turnover would not improve things, particularly since this is a metric that could<\/em> be gamed. And even adding in true — meaning verified — list price to sales price ratios might not be enough. Readers here can correct me if they think I’m wrong, but I don’t think there is any reliable, objective way to rank Realtors by quality of performance.<\/p>\n

And that’s as may be. It remains that graduating them by their inability<\/em> to move product is inarguably a terrible way to rank real estate agents. The Professional Directory is a truly amazingly tone-deaf addition to Zillow.com.<\/p>\n

As you might have deduced by my absence from these environs, I am very, very Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Okay here’s the good news: You have another opportunity to garner a do-follow link from Zillow.com. And here’s the bad news: For that link to do you any good, your best bet is to be a really bad listing agent. The more listings you can accumulate on Zillow.com — which implies listings that don’t sell […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19,25],"tags":[],"class_list":{"0":"post-4778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2482,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2482\/finally-i-have-something-to-blog-about-zillow\/","url_meta":{"origin":4778,"position":0},"title":"Finally – I Have Something To Blog About Zillow","author":"Doug Quance","date":"January 9, 2008","format":false,"excerpt":"On Hiatus From A Two-Year Zillow Blogging Embargo I have never blogged about Zillow... or Redfin, for that matter. I've always felt that they got more free press than they deserved - not that they don't deserve some free press, 'cause they do - and as such, there wasn't anything\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2801,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2801\/zillowcom-makes-its-first-mls-wide-feed-agreement-and-in-the-process-disintermediates-its-first-idx-cartel\/","url_meta":{"origin":4778,"position":1},"title":"Zillow.com makes its first MLS-wide feed agreement and, in the process, disintermediates its first IDX cartel","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"Here's the PR, which the vendor cheerleaders will have reported:*Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":195,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/195\/pinocchio-wept-the-map-is-never-the-territory-so-even-a-much-much-better-zillowcom-clone-would-not-be-able-to-evaluate-real-property\/","url_meta":{"origin":4778,"position":2},"title":"Pinocchio wept: The map is never the territory, so even a much, much better Zillow.com clone would not be able to evaluate real property . . .","author":"Greg Swann","date":"August 9, 2006","format":false,"excerpt":"David G. from Zillow.com replied to my post yesterday which argues that Zillow.com Zestimates are bunk, which I had proved to my own satisfaction in an earlier post. I'm revisiting the topic -- to everyone's delight, no doubt -- because I want to drive the point home, and because I\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":134,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/134\/debunking-zillowcom\/","url_meta":{"origin":4778,"position":3},"title":"Debunking Zillow.com . . .","author":"Greg Swann","date":"July 25, 2006","format":false,"excerpt":"Zillow.com got itself a ton of new venture capital yesterday, so today seems like a fine time to deconstruct its praxis. When Zillow was brand new, Catherine Reagor, the dippy local real estate reporter for the Arizona Republic wrote:Want a reality check? Go to zillow.com, a new Web site with\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":242,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/242\/a-zillified-real-estate-brokerage-if-you-lay-down-with-dogs-you-wake-up-with-fleas\/","url_meta":{"origin":4778,"position":4},"title":"A Zillified real estate brokerage: If you lay down with dogs, you wake up with fleas . . .","author":"Greg Swann","date":"August 24, 2006","format":false,"excerpt":"The other week I had a warm call off of our web site from a potential seller. I took his information over the phone, then talked a little about objectives and time-frames. I told him we would get back to him later in the day. I comped the house and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3460,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3460\/there-arent-enough-advertising-dollars-for-zillowcom-to-go-ipo-but-adding-google-street-view-makes-the-site-a-little-more-useful\/","url_meta":{"origin":4778,"position":5},"title":"There aren’t enough advertising dollars for Zillow.com to go IPO, but adding Google Street View makes the site a little more useful","author":"Greg Swann","date":"July 23, 2008","format":false,"excerpt":"So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I'm talking about. Last night on the the phone with Brian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4778"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4778\/revisions"}],"predecessor-version":[{"id":4781,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4778\/revisions\/4781"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}