{"id":4847,"date":"2008-10-07T09:45:01","date_gmt":"2008-10-07T16:45:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4847"},"modified":"2008-10-07T09:49:38","modified_gmt":"2008-10-07T16:49:38","slug":"following-a-trail-of-breadcrumbs-from-an-internet-enabled-cell-phone","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4847\/following-a-trail-of-breadcrumbs-from-an-internet-enabled-cell-phone\/","title":{"rendered":"Following a trail of breadcrumbs from an internet-enabled cell phone"},"content":{"rendered":"

I’ve written about our breadcrumbs philosophy before<\/a>. Cliff’s Notes: If we build a single property web site for a listing — or a previewing site for buyers featuring dozens of houses<\/a> — we never delete worthwhile work product from our file server:<\/strong><\/p>\n

We leave the pages and sites on our file server forever. If there were anything confidential in the pages, we would excise it. But there never is — because the web is not secure. So the pages live on forever, each one a detailed chronicle of a particular house at a particular moment in time.<\/p><\/blockquote>\n

This Sunday just past, a potential buyer was sitting outside 14179 West Shaw Butte Drive in Surprise, AZ. From her phone, she Googled the address. Guess who she found?<\/a><\/p>\n

I’m not the lister on that house<\/a> — and it had sold before she called me. But I stand a fair chance of selling her something else, with my client-acquisition cost being pretty close to $0.00.<\/p>\n

Leaving breadcrumbs on the trail is not a strategy, not even a tactic. It’s a side-effect. We’re building the content for other purposes. But we sometimes get extra business simply by not killing those pages. This has always been good for us, going back years, but it promises to get better and better. First, we’re always building new pages, which increases our long-tail exposure. And second, there are more and more web-enabled mobile phones out there every day.<\/p>\n

There’s more: I think it’s important to “triangulate” on pages like this from a weblog<\/a>, this so Google finds the new content in a sprightly fashion. I talked about triangulation at Unchained in Phoenix, and I’ll be addressing it again in Orlando. (And if you buttonhole Brian Brady, he might reveal to you what I’m doing in this post as a side-effect of having written it.)<\/p>\n

Bur even though this is all just a side-effect of other efforts, we still have a complicated, scientific name for this phenomenon: We call it free money.
\n<\/p>\n

Technorati Tags: real estate<\/a>, real estate marketing<\/a>, technology<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve written about our breadcrumbs philosophy before. Cliff’s Notes: If we build a single property web site for a listing — or a previewing site for buyers featuring dozens of houses — we never delete worthwhile work product from our file server: We leave the pages and sites on our file server forever. If there […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-4847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2803,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2803\/looking-for-long-tail-search-results-from-your-on-line-real-estate-marketing-efforts-dont-clean-up-your-breadcrumbs\/","url_meta":{"origin":4847,"position":0},"title":"Looking for long tail search results from your on-line real estate marketing efforts? Don’t clean up your breadcrumbs","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"Comes tonight an email -- over the transom, out of the blue -- from a family relocating to Phoenix. Here's a piece of it:Somehow, I stumbled on to your website (looking at an old commentary on 1415 E Flower) and googling deeply. I am grateful that I did, because it\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2812,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2812\/hubcaps-on-breadcrumbs-how-bloodhoundrealtycom-builds-single-property-web-sites-and-why-they-sell-homes\/","url_meta":{"origin":4847,"position":1},"title":"Hubcaps on breadcrumbs? How BloodhoundRealty.com builds single-property web sites — and why they sell homes","author":"Greg Swann","date":"March 20, 2008","format":false,"excerpt":"Vance Shutes left a comment to my post about how we use web sites and web pages about particular houses as \"breadcrumbs\" to lead potential clients back to BloodhoundRealty.com. My response to him is long enough that I'm turning it into a post of its own. Vance:I\u2019m intrigued by this\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7022,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7022\/in-the-world-of-internet-marketing-realtors-and-lenders-have-to-know-how-to-solve-their-own-on-line-marketing-problems\/","url_meta":{"origin":4847,"position":2},"title":"In the world of internet marketing, Realtors and lenders have to know how to solve their own on-line marketing problems","author":"Greg Swann","date":"February 21, 2009","format":false,"excerpt":"Cathleen encouraged me to take exception to Jeff Brown's most recent post, and, by the time I was done, I had a whole new post. Quoting from Jeff:If you honestly believe your income is higher with you spending time changing your own hi-tech oil, then continue along that path \u2014\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3006,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3006\/engenu-public-beta-test-goes-live-if-you-want-to-explore-the-software-bloodhoundrealtycom-uses-to-build-our-web-pages-and-web-sites-this-is-you-opportunity-to-deploy-engenu-on-your-own-web-server\/","url_meta":{"origin":4847,"position":3},"title":"engenu public beta test goes live: If you want to explore the software BloodhoundRealty.com uses to build our web pages and web sites, this is your opportunity to deploy engenu on your own web server","author":"Greg Swann","date":"April 22, 2008","format":false,"excerpt":"I've been talking about engenu for a couple of months now. This is the software that BloodhoundRealty.com uses to build single property web sites for our listings and other web pages and web sites that we use to communicate with clients and vendors. Our belief is that the language of\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2982,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2982\/is-managing-your-url-structure-enough-to-achieve-truliamazing-long-tail-search-results-in-your-target-market\/","url_meta":{"origin":4847,"position":4},"title":"Is managing your URL structure enough to achieve Truliamazing long tail search results in your target market?","author":"Greg Swann","date":"April 17, 2008","format":false,"excerpt":"Here's a true fact of BloodhoundBlog life: Trulia.com can be a redheaded stepchild around here. We're always happy to pounce on Redfin.com or to pontificate about Zillow.com, but Trulia most often gets short shrift. It mainly comes across like Realtor.com's younger, smarter, cheaper brother -- and no one with a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3266,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3266\/listing-real-estate-the-bloodhound-way-apprehending-all-of-the-marketing-objectives-of-single-property-web-sites\/","url_meta":{"origin":4847,"position":5},"title":"Listing real estate the Bloodhound way: Apprehending all of the marketing objectives of single-property web sites","author":"Greg Swann","date":"June 25, 2008","format":false,"excerpt":"Trace Richardson wrote just lately on the technology of building single-property web sites, and, while he got almost everything wrong, from my point of view, I'm willing to cut him some slack. First, he's a very thoroughgoing weblogger, and that buys a lot of credit in my bank. 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