{"id":4889,"date":"2008-10-12T07:25:04","date_gmt":"2008-10-12T14:25:04","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4889"},"modified":"2008-10-12T07:31:03","modified_gmt":"2008-10-12T14:31:03","slug":"meanwhile-back-at-the-ranch-or-creating-a-local-independent-powerhouse-brokerage","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4889\/meanwhile-back-at-the-ranch-or-creating-a-local-independent-powerhouse-brokerage\/","title":{"rendered":"Meanwhile, back at the ranch…. (Or Creating a local, independent, powerhouse brokerage)"},"content":{"rendered":"
\n

Bob and I opened our own office, Bob Taylor Properties, Inc.\u00a0in 2000.\u00a0\u00a0Good friend and friendly competitor Dan Jordinelli had already opened\u00a0his own office, Jordinelli and Associates,\u00a0 in 1986.\u00a0\u00a0 I like to think that over the years both offices have built up some recognition and respect.<\/p><\/div>\n

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A few weeks ago, Dan approached us with a proposal.\u00a0 Dan wants to close his office and join us. He wants to get back in the field and do what he loves: Sell real estate. Oh, and some of his agents want to come along.<\/p><\/div>\n

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So, as the global financial markets are collapsing,\u00a0amidst this ruin of all space, shattered glass and toppling masonry,\u00a0 I’ve been rather preoccupied with the notion of\u00a0creating a local, independent, powerhouse brokerage in Northeast Los Angeles, in this new, post-bail-out\u00a0era of real estate.<\/p><\/div>\n

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I’ve read all Sean Purcell’s\u00a0posts here<\/a>, here<\/a>, here<\/a>, and here<\/a> all Mike Farmer’s posts here<\/a>, here<\/a>, here<\/a>, here<\/a>, here<\/a>, and here<\/a>.\u00a0\u00a0But, in the end,\u00a0while the new models and structures suggested are very intriguing, \u00a0I\u00a0decided on a simple, basic, traditional commission split model.\u00a0 Agent gets XX%.\u00a0 Company gets XX%.<\/div>\n

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Branding? I have no concern over agents designing their own logos, their\u00a0own business cards with their color schemes,\u00a0and running their own businesses\u00a0in a way that works for them.\u00a0 I want only core concept associated with my company:\u00a0 Excellence.\u00a0 I want our people recognized as the most knowledgeable and most competent.<\/p><\/div>\n

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However, there is one area where I do want to impose some structure:\u00a0 The taking and marketing of listings.\u00a0 Marketing a listing as Greg demonstrates in http:\/\/www.abetterlisting.com<\/a> is a definable, perfectible praxis.\u00a0 No matter which agent in the company they list with, I want sellers to know they can expect\u00a0proper pricing, good preparation and presentation, good photography, a custom web-site, custom signage.<\/div>\n

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Meanwhile, there are practical and pragmatic issues to address.\u00a0 I usually identify myself as a “high-functioning hoarder” so the process of making room for several new people in the office has been interesting.\u00a0\u00a0 My Ebay\/Etsy photo Read more<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Bob and I opened our own office, Bob Taylor Properties, Inc.\u00a0in 2000.\u00a0\u00a0Good friend and friendly competitor Dan Jordinelli had already opened\u00a0his own office, Jordinelli and Associates,\u00a0 in 1986.\u00a0\u00a0 I like to think that over the years both offices have built up some recognition and respect. A few weeks ago, Dan approached us with a proposal.\u00a0 […]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-4889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3191,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3191\/true-confessions-of-a-real-estate-broker\/","url_meta":{"origin":4889,"position":0},"title":"True Confessions of A Real Estate Broker","author":"Cheryl Johnson","date":"May 30, 2008","format":false,"excerpt":"The times are indeed changing.\u00a0 I am not a real estate salesperson.\u00a0 I am\u00a0the broker\/co-owner of a small real estate office.\u00a0\u00a0\u00a0 Please put the hammer away, Greg.\u00a0 My partner Bob, and I, opened it up\u00a0precisely in order to\u00a0own our own\u00a0systems,\u00a0 and develop our own approach to business.\u00a0 Initially, it was\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5685,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5685\/creating-an-online-policy-and-procedure-manual\/","url_meta":{"origin":4889,"position":1},"title":"Creating an Online Policy and Procedure Manual","author":"Cheryl Johnson","date":"November 19, 2008","format":false,"excerpt":"A question for other small independent brokerage owners and managers: I have almost completed the online version policy and procedure manual for my smallish, independent brokerage office.\u00a0 It's been a lot of work.\u00a0 Who knew?\u00a0 I ended up using a WordPress platform, since I didn't have the energy to learn\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13997,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13997\/taking-the-plunge-as-a-real-estate-brokerowner\/","url_meta":{"origin":4889,"position":2},"title":"Taking the Plunge as a Real Estate Broker\/Owner","author":"Tony Sena","date":"January 16, 2011","format":false,"excerpt":"I have been talking for years with Mark Madsen about opening my own real estate brokerage here in the Las Vegas Valley.\u00a0 I finally stopped talking and took action!\u00a0 On January 1st, 2011 I officially opened my own Las Vegas Real Estate Brokerage, Shelter Realty Inc. Prior to making the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2406,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2406\/technology-is-a-tool-not-a-solution\/","url_meta":{"origin":4889,"position":3},"title":"Technology is a TOOL Not a Solution","author":"Brian Brady","date":"December 23, 2007","format":false,"excerpt":"There is a formidable conference, next month, that entertains the marriage of technology and real estate. I'll be sharing the stage with one of the guys who started the whole RE.net, Dustin Luther. Kris Berg, Jim Duncan, Dan Green, and Jay Thompson, all giants in this space, will be contributing\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6703,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6703\/turning-liquidblue-into-steady-green-is-it-possible-to-found-a-new-real-estate-brokerage-without-going-broke\/","url_meta":{"origin":4889,"position":4},"title":"Turning LiquidBlue into steady green: Is it possible to found a new real estate brokerage without going broke?","author":"Greg Swann","date":"January 27, 2009","format":false,"excerpt":"Cleveland real estate broker John Kalinowski and I have been batting around some ideas of his on how to structure his new brokerage to make it work well for everyone -- clients, agents and ownership. Surely I'm not the best person to ask about this, since we are doing everything\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1019,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1019\/is-your-broker-profitable-traditional-brokerage\/","url_meta":{"origin":4889,"position":5},"title":"Is Your Broker Profitable?- Traditional Brokerage","author":"Brian Brady","date":"February 8, 2007","format":false,"excerpt":"Have you ever analyzed the business model your broker has? Try to run the numbers sometime and see just how much profit the owners(s) of your real estate brokerage really earn. I learned a lot about running a mortgage brokerage and real estate brokerage from 1999-2002. I've owned both and\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4889"}],"version-history":[{"count":8,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4889\/revisions"}],"predecessor-version":[{"id":4897,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4889\/revisions\/4897"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}