I won’t be participating in the recession.\u00a0 I’ve opted out.<\/p>\n
The whole thing started when Chris Johnson slapped everyone for whining<\/a>.\u00a0 That was an important message.\u00a0 Essentially, Chris has been saying, “I know it’s tough and it’s gonna be work but that’s why they call it WORK”.\u00a0 If you’re a loan originator facing extinction, buy Chris’ Loan Officer Survival Guide<\/a>, do the homework, and start implementing.\u00a0 It costs about fifty bucks.<\/p>\n Folks who attended BloodhoundBlog Unchained Phoenix heard me talk about how to hunt for prospects using social media<\/a>.\u00a0 I discussed how to “find a herd<\/a>” through social media and “building a fence around that herd<\/a>” through the system outlined in the Millionaire Real Estate Agent<\/a>.\u00a0 If you’re in “my herd” you’ll recognize my e-mails, radio shows, blog posts, and postcards as the various slats of the fence I’m trying to build around you.<\/p>\n I recognized that transactions per agent were going to drop, about a year ago. I used to count on real estate agents for 3 loan referrals annually.\u00a0 Today, I budget for one per year.\u00a0 How then, can I close 100 loans annually with only one loan from each agent?\u00a0 Increase the agent count, or size of the herd. <\/strong> It’s really that simple if you understand fourth grade math.<\/p>\n My refinance business has all but dried up.\u00a0 When Hope For Homeowners was announced, I pounced<\/a>.\u00a0 While the particulars of the programs are still unclear, I figured that stressed out homeowners would be happy to have SOMEBODY who tried to help them.\u00a0\u00a0 These borrowers are a starving crowd.\u00a0 While I don’t have steak to serve them, a few might get by on the rice I do have to offer them.\u00a0 Commenters on Zillow’s Mortgages Undressed criticized me for outhustling them<\/a> but I decided that serving needy homeowners was more important than being popular with a bunch of originators.<\/p>\n Jenna Jameson, actress and entrepreneur, defines courage as never letting anyone define you<\/a>.\u00a0 Don’t let the criticism of the competitors you’re crushing ruin your career.<\/strong><\/p>\n Do you have the courage to change your business?\u00a0\u00a0 I suggested <\/a>that the old saw “listers last<\/a>” would be usurped by Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" I won’t be participating in the recession.\u00a0 I’ve opted out. The whole thing started when Chris Johnson slapped everyone for whining.\u00a0 That was an important message.\u00a0 Essentially, Chris has been saying, “I know it’s tough and it’s gonna be work but that’s why they call it WORK”.\u00a0 If you’re a loan originator facing extinction, buy […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,6,5],"tags":[250],"class_list":{"0":"post-4926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-lending","7":"category-marketing","8":"category-real-estate","9":"tag-russell-shaw","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9831,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9831\/yes-there-are-good-and-honest-loan-officers-in-florida\/","url_meta":{"origin":4926,"position":0},"title":"Yes, there are Good and Honest Loan Officers in Florida!","author":"Tony Gallegos","date":"September 24, 2009","format":false,"excerpt":"Two weeks ago, I attended the Miami REBar Camp to witness for myself what I had been hearing and reading about. While I found the event educational and interesting, what I enjoyed foremost was getting to meet and know Chris Brown better. Being on the Mortgage Revolution Education Committee, I\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2974,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2974\/introducing-chris-johnson-new-market-survival-enthusiast\/","url_meta":{"origin":4926,"position":1},"title":"Introducing Chris Johnson, New Market Survival Enthusiast","author":"Greg Swann","date":"April 16, 2008","format":false,"excerpt":"Until today, I thought Richard Riccelli had the best job description among our contributors: \"Marketing Provocateur.\" Loan Officer Chris Johnson offers plausible competition with \"New Market Survival Enthusiast.\" Chris Johnson calls the tiny town of Westerville, Ohio, home -- a challenge for a loan officer. A prolific weblogger and an\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2985,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2985\/its-raining-soup-why-are-you-starving\/","url_meta":{"origin":4926,"position":2},"title":"It’s Raining Soup. Why Are You Starving?","author":"Brian Brady","date":"April 18, 2008","format":false,"excerpt":"I'm pretty stoked about our new contributor, Chris Johnson. I spoke with him yesterday about his new book, Loan Officer Survival Guide. He was amazed that the two people he cited as NOT needing the book, bought it. So... why did I buy his book? I bought it for the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2831,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2831\/the-real-estate-bailout-act-of-2008\/","url_meta":{"origin":4926,"position":3},"title":"The Real Estate Bailout Act of 2008","author":"Brian Brady","date":"March 24, 2008","format":false,"excerpt":"When successful financiers achieve a certain level of success, they up the ante and practice social engineering. Robert Rubin, Jon Corzine, and Hank Paulson\u00a0 advanced to government service after piling up the pesos at Goldman Sachs (in financial circles, we say those two words with hushed reverence). After decades of\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4922,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4922\/obama-ups-the-stakes-in-his-contest-with-mccain-over-who-can-do-more-enduring-damage-to-the-crippled-economy\/","url_meta":{"origin":4926,"position":4},"title":"Obama ups the stakes in his contest with McCain over who can do more enduring damage to the crippled economy","author":"Greg Swann","date":"October 13, 2008","format":false,"excerpt":"Witness:Democrat Barack Obama is calling for a 90-day moratorium on foreclosures and a two-year tax break for businesses that create jobs as part of a plan to heal the nation's ailing economy. The presidential candidate says banks that participate in the federal bailout should temporarily postpone foreclosures for families making\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9405,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9405\/reversing-a-trend-or-back-to-the-future\/","url_meta":{"origin":4926,"position":5},"title":"Reversing a Trend Or Back To The Future?","author":"Brian Brady","date":"August 1, 2009","format":false,"excerpt":"If you're considering a reverse mortgage, get it now. The reverse mortgage market is going to blow up as big as the sub-prime market did.\u00a0 This time, like last, it's those \"durned borrowers\" acting differently than the rockets scientists predicted they would.\u00a0 In the sub-prime market, it was assumed that\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4926"}],"version-history":[{"count":19,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4926\/revisions"}],"predecessor-version":[{"id":4947,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4926\/revisions\/4947"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}