{"id":4927,"date":"2008-10-13T17:26:39","date_gmt":"2008-10-14T00:26:39","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4927"},"modified":"2008-10-13T17:26:39","modified_gmt":"2008-10-14T00:26:39","slug":"trulia-hires-lobbyists-while-others-contract-and-layoffhmmm","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4927\/trulia-hires-lobbyists-while-others-contract-and-layoffhmmm\/","title":{"rendered":"Trulia hires (Lobbyists?) while others contract and layoff…hmmm"},"content":{"rendered":"

I have been pondering something all weekend and now Greg’s post about Redfin’s layoff has changed my focus even further. Please allow me to explain:<\/p>\n

Saturday morning:<\/strong> I get an email from a blogger and friend telling me to check my email. In it comes a link to this post.<\/a> The post indicates that Trulia just hired some pretty heavy hitting folks to help them “connect” with MLSs and NAR. Liasons we will call them. Ah, hell…let’s just use the REAL word-grin. Lobbyists.<\/strong> I even posted my own editorial on the subject of the dangers of Lobbyists on my E & O page on my own real estate blog.<\/p>\n

After muttering to myself for a couple of minutes, conversing with my blogger friend, and thinking through it, I came to TWO opinions:<\/p>\n

1) They don’t hire a TEAM of new folks to connect with people without expecting to get a SOLID return on that investment. Especially not whilst everyone else is shrinking and laying off.<\/p>\n

2) What is the ONLY thing that they would want to get from MLS’s and NAR, pray tell? My opinion?Listings.All of them.<\/strong> Texas tea to wildcatter third party types with limited funds to keep drilling prospecting wells. It is Trump for Chumps. Without it, they are just Joe Home Depots.<\/a> (grin-still savoring that post, Geno) Listings are the black gold that generates traffic that generates ads that generates revenue that generates more investment as burn rates eat at bank accounts.<\/p>\n

Am I waiting with baited breath for the flatline beeeeep of a failed bot? Nope, but I have been stewing on it a bit…and given the difficulties that Redfin (and real estate in general ) is undergoing, can the bots be far behind? Methinks not. They will bleed slower with their advertising revenue model, but they may well bleed out. Is the only reason that they are not laying off because they were the most recent VC funded startups in the real estate space to get funded, so they still have coin (for now) in the account?<\/p>\n

I have no way of answering that, but I can predict one thing from Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I have been pondering something all weekend and now Greg’s post about Redfin’s layoff has changed my focus even further. Please allow me to explain: Saturday morning: I get an email from a blogger and friend telling me to check my email. In it comes a link to this post. The post indicates that Trulia […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-4927","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5119,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5119\/no-layoffs-at-trulia-the-san-francisco-treat-is-still-hiring\/","url_meta":{"origin":4927,"position":0},"title":"No layoffs at Trulia: The San Francisco treat is still hiring","author":"Greg Swann","date":"October 20, 2008","format":false,"excerpt":"CNET:Real-estate sites had some tough times last week. First, Redfin, an online brokerage for residential real estate, announced that it was laying off 20 percent of its staff, then Zillow, a service that delivers home values and lists sales, announced that it was forced to lay off 25 percent of\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8560,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8560\/trulia-a-search-engine\/","url_meta":{"origin":4927,"position":1},"title":"Trulia – A search engine?","author":"Eric Blackwell","date":"May 22, 2009","format":false,"excerpt":"Quote from Rudy Bachraty on REBarCamp Denver's announcement that he will be speaking there: (my emphasis added) \"Trulia is a real estate search engine and online community where you can find homes for sale and detailed local real estate information.\" This is the second time in recent days that I\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3101,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3101\/trulia-widgets-a-deeper-look\/","url_meta":{"origin":4927,"position":2},"title":"Trulia Widgets — a deeper look","author":"Eric Blackwell","date":"May 12, 2008","format":false,"excerpt":"Why would Eric Bramlett post something like this? Or this? The debate rolls on as to Trulia Widgets and their use as a linkbaiting scheme. They are writing these things because they matter. But it has been said that they don't matter, that Trulia would still be climbing in the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3116,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3116\/mike-wallace-interviews-number1expert-and-trulia\/","url_meta":{"origin":4927,"position":3},"title":"Mike Wallace interviews Number1Expert and Trulia?","author":"Eric Blackwell","date":"May 14, 2008","format":false,"excerpt":"Things have been busy around here lately. This controversy over Trulia's widget baiting tactics rages on in the internet world. Now Sherry Chris has chimed in as well. (Kudos to you for entering the arena...others should follow). Bottomline is this: Trulia calls us partners. (REALTORS and them) Before someone calls\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2480,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2480\/the-trulia-publisher-platform-and-the-hypothetical-elastic-mind\/","url_meta":{"origin":4927,"position":4},"title":"The Trulia Publisher Platform and the hypothetical elastic mind","author":"Greg Swann","date":"January 9, 2008","format":false,"excerpt":"Trulia.com is releasing a new product offering this morning -- or at least a new product skin. It is called Trulia Publisher Platform, and what it amounts to is customized branded hosting of Trulia's real estate content on third-party publishers' sites. For example, you can get your Trulia fix under\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1735,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1735\/my-pictoral-highlights-from-inman-real-estate-connect\/","url_meta":{"origin":4927,"position":5},"title":"My Pictoral Highlights From Inman Real Estate Connect","author":"Dan Green","date":"August 2, 2007","format":false,"excerpt":"It was an interesting three days in San Francisco for Real Estate Connect 2007. I'll leave the commentary to people more funny than me. Courtesy of Palm Burgandy, here's my brief pictorial: You know you're in San Francisco when the airport tells you to only use one square. This is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=4927"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4927\/revisions"}],"predecessor-version":[{"id":4928,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/4927\/revisions\/4928"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=4927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=4927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=4927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}