{"id":4969,"date":"2008-10-14T17:57:43","date_gmt":"2008-10-15T00:57:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4969"},"modified":"2008-10-14T17:57:46","modified_gmt":"2008-10-15T00:57:46","slug":"videoplay-my-idea-of-a-halfway-decent-real-estate-video","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4969\/videoplay-my-idea-of-a-halfway-decent-real-estate-video\/","title":{"rendered":"Videoplay: My idea of a halfway decent real estate video"},"content":{"rendered":"

I haven’t talked about video for a while because we haven’t been doing very much with it.<\/p>\n

That’s not completely true. We use the Flip digital video camera<\/a> to share notes with clients fairly frequently.<\/p>\n

But as I have discussed at length in the past, I have no use whatever for the typical Lurch-takes-a-home-tour style of real estate video. I see it as being anti-marketing, worse than doing nothing at all.<\/p>\n

For video to work, there has to be a story, and I can only think of two stories that make sense in the context of listing a home.<\/p>\n

The first is simply an interview with the sellers, and we have done this on other homes. The second is the documentary, an illustrated narrative about some aspect of the home or the neighborhood. An example of this would be a slow drive-by of the structures in the neighborhood with a voice-over narrative telling the tale, whatever it is.<\/p>\n

Arguably, you could impose a fictional or farcical story on the home, but this strikes me as being simultaneously too familiar and too stoopid by half.<\/p>\n

The population of pundits who don’t actually sell real estate is rife with people who swear that video is the wave of the future. But, even with a plausible and endurable story, video has other drawbacks. It can be a real bear to edit, both labor- and computer-intensive. The down-sampling necessary to make it work on web sites robs images of their detail. Moreover, real estate photography wants very wide-angle lenses — which make people look fat and exaggerate foreground-to-background distances.<\/p>\n

The solution I’ve arrived it, for now, is to superimpose still images over the video. Talking heads are boring, but we can use stills to illustrate what they are talking about, lending visual interest to the total package.<\/p>\n

Here’s an example, as processed through YouTube:<\/p>\n

<\/object><\/p>\n

You can see a better example of that video on the video page for 56 West Willetta Street<\/a>.<\/p>\n

The video scene was shot with the Flip camera. The native AVI file was converted to NTSC video, which is native food for Apple’s Final Cut. The photos were just dragged and dropped Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I haven’t talked about video for a while because we haven’t been doing very much with it. That’s not completely true. We use the Flip digital video camera to share notes with clients fairly frequently. But as I have discussed at length in the past, I have no use whatever for the typical Lurch-takes-a-home-tour style […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5,19],"tags":[],"class_list":{"0":"post-4969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":98,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/98\/on-the-trail-of-the-long-tail-in-real-estate\/","url_meta":{"origin":4969,"position":0},"title":"On the trail of The Long Tail in real estate…","author":"Greg Swann","date":"July 18, 2006","format":false,"excerpt":"The soul of wit, Seth Godin cites The Long Tailtoday. We've mentioned this book a time or two, and, of course, it's featured (along with Seth's latest)in our reading list. I have plans to say more about it, but I haven't gotten to it yet. Suffice it to say, this\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=gregswann-20&l=as2&o=1&a=1401302378","width":350,"height":200},"classes":[]},{"id":481,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/481\/digg-dig-a-better-foundation-for-real-estate-instead\/","url_meta":{"origin":4969,"position":1},"title":"Digg? Dig a better foundation for real estate instead . . .","author":"Greg Swann","date":"September 27, 2006","format":false,"excerpt":"Homethinking has a new Digg-like social bookmarking service called RealEstateVoices. Once you register, you can submit real estate news stories or weblog posts that you like, vote for links submitted by other people, or RSS-syndicate the results. I haven't had time to play with it (I have to run to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/516\/using-weblogs-as-the-platform-for-custom-real-estate-listing-web-sites\/","url_meta":{"origin":4969,"position":2},"title":"Using weblogs for custom real estate listing web sites . . .","author":"Greg Swann","date":"October 6, 2006","format":false,"excerpt":"More than a month ago, I said that I was going to do the custom web pages for any new listings as WordPress weblogs. Lucky me, since then we've sold down our inventory of listings, but we haven't added any new ones. That changes Thursday, and there are at least\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":338,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/338\/friday-morning-real-estate-links\/","url_meta":{"origin":4969,"position":3},"title":"Friday morning real estate links . . .","author":"Greg Swann","date":"September 15, 2006","format":false,"excerpt":"Marlow Harris has a fascinating post on the barriers faced by Muslim buyers and real estate agents. Not to get too philosophical, but this actually ties in with Pope Benedict's remarks earlier this week: Where Judaism and Christianity each represent measured compromises with Greek culture, Islam is in certain respects\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":710,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/710\/the-sight-the-scent-the-touch-of-rich-luxurious-full-bodied-real-estate-commentary\/","url_meta":{"origin":4969,"position":4},"title":"The sight, the scent, the touch of rich, luxurious, full-bodied . . . real estate commentary . . .","author":"Greg Swann","date":"November 29, 2006","format":false,"excerpt":"Today, Jeff Brown is a thorn among roses. We're adding a new contributor, San Diego Realtor and super-blogger Kris Berg. With Cathleen Collins below the BawldGuy and Kris above, the median quantity of hair approaches the statistical mean. But rich, luxurious, full-bodied hair -- or none at all -- is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":121,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/121\/show-us-your-house\/","url_meta":{"origin":4969,"position":5},"title":"Show us your house!","author":"Greg Swann","date":"July 22, 2006","format":false,"excerpt":"We have another web site in the works, DistinctivePhoenix.com. It's hugely alpha right now, partly because of philosophy issues and partly because we haven't been able to make the time to do the things that need to be done to get it ready to go live. 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