{"id":5105,"date":"2008-10-21T19:55:42","date_gmt":"2008-10-22T02:55:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5105"},"modified":"2008-10-21T19:55:42","modified_gmt":"2008-10-22T02:55:42","slug":"a-blog-is-a-place-to-connect-locallypart-2-of-3","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5105\/a-blog-is-a-place-to-connect-locallypart-2-of-3\/","title":{"rendered":"a Blog is a place to Connect (locally)…Part 2 of 3"},"content":{"rendered":"

In part 1, I left you a teaser about how our brokerage uses blogging to connect with OUR community. I am the technologist for a large brokerage of 110 agents that sell a LOT of real estate. I don’t apologize for that. We deliver VALUE to the agents that choose to work under our roof. Our market share is GROWING and our AGENTS are faring better in this tough market than our competitors. I am proud of that.<\/p>\n

We DO have to communicate that success to our agents (just as you do to your clients) though, not in a “look at me” sort of way, but rather in a way that helps all of them feel a part of our large family–even if they are working out of home and are in the office infrequently. Oh yeah…we also wanted a way to connect with agents who might want to become a part of our office. Until lately, that was done via dead tree media.<\/p>\n

One of the drawbacks was the high cost of printing quarterly newsletters. Many of our agents liked them, but some thought is was a waste of paper, and less than environmentally friendly. Our Director of Operations (there are 4 of us who kind of run the day to day here) came up with the idea of a blog as a brokerage online newsletter. Extreme Newsletter Makeover – online edition began and HotAirChronicles.com<\/a> was born.<\/p>\n

Why mention all of that? Well, there are a couple of neat plugins that we use as well as having multiple authors to keep the load light on all of us:<\/p>\n

NextGen Photo Gallery<\/strong> – Ryan Ward showed me this one. Click here and on this category, you can see three posts with galleries of photos of our recent events. Here’s the thing about multiple photos with a single event: If you are doing a community blog and post about an art festival (for example) and have 20 photos. Then send a quick email out to the 30 business people in the 20 photos with a link to your blog, how many folks have you connected with Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In part 1, I left you a teaser about how our brokerage uses blogging to connect with OUR community. I am the technologist for a large brokerage of 110 agents that sell a LOT of real estate. I don’t apologize for that. We deliver VALUE to the agents that choose to work under our roof. […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-5105","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1994,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1994\/budgeting-redfin-making-the-numbers-work-in-a-corporate-brokerage\/","url_meta":{"origin":5105,"position":0},"title":"Budgeting Redfin: Making the numbers work in a corporate brokerage","author":"Greg Swann","date":"October 1, 2007","format":false,"excerpt":"Last week Peter Coy at BusinessWeek made a point of asking Redfin's Glenn Kelman a real estate question. Kelman's answer wasn't awful, but it wasn't great. (The negotiation advantage for unsold spec home occurs once a quarter, not just once a fiscal year.) But it was funny to me, because\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11539,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11539\/treating-buyers-the-way-greg-swann-treats-sellers-and-cheryl-johnson-treats-agents-in-her-office\/","url_meta":{"origin":5105,"position":1},"title":"Treating Buyers the way Greg Swann treats sellers…and Cheryl Johnson treats agents in her office.","author":"Eric Blackwell","date":"March 12, 2010","format":false,"excerpt":"One of the things that I admire about Greg is how thoroughly he makes sure that EVERYTHING he can do is done to market a sellers property. Custom signs, coffee table books, the list goes on and on. When it comes to sellers, he gets his money the old fashioned\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2288,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2288\/sex-and-real-estate-brokerage\/","url_meta":{"origin":5105,"position":2},"title":"Sex and Real Estate Brokerage","author":"Brian Brady","date":"November 29, 2007","format":false,"excerpt":"Shaun Mc Lane sells real estate in Orlando. No, strike that. Today, Shaun does not sell real estate in Orlando; he will be opening his own real estate brokerage in December. Tuesday, Shaun experimented with a racy Web 2.0 offering. He posted a video asking if sex sells. The video\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6703,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6703\/turning-liquidblue-into-steady-green-is-it-possible-to-found-a-new-real-estate-brokerage-without-going-broke\/","url_meta":{"origin":5105,"position":3},"title":"Turning LiquidBlue into steady green: Is it possible to found a new real estate brokerage without going broke?","author":"Greg Swann","date":"January 27, 2009","format":false,"excerpt":"Cleveland real estate broker John Kalinowski and I have been batting around some ideas of his on how to structure his new brokerage to make it work well for everyone -- clients, agents and ownership. Surely I'm not the best person to ask about this, since we are doing everything\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1041,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1041\/is-your-broker-profitable-rent-a-broker-shops\/","url_meta":{"origin":5105,"position":4},"title":"Is Your Broker Profitable? – “Rent-A-Broker” Shops","author":"Brian Brady","date":"February 13, 2007","format":false,"excerpt":"The 100%, desk fee model was made popular some 25 years ago by one HUGE national franchisor. There have been several companies that have adopted that model and had equal success. Essentially, the business model is along the lines of \"rent-a-broker\" for a flat fee per month. The term \"rent-a-broker\",\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1019,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1019\/is-your-broker-profitable-traditional-brokerage\/","url_meta":{"origin":5105,"position":5},"title":"Is Your Broker Profitable?- Traditional Brokerage","author":"Brian Brady","date":"February 8, 2007","format":false,"excerpt":"Have you ever analyzed the business model your broker has? Try to run the numbers sometime and see just how much profit the owners(s) of your real estate brokerage really earn. I learned a lot about running a mortgage brokerage and real estate brokerage from 1999-2002. I've owned both and\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5105"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5105\/revisions"}],"predecessor-version":[{"id":5135,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5105\/revisions\/5135"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}