{"id":5105,"date":"2008-10-21T19:55:42","date_gmt":"2008-10-22T02:55:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5105"},"modified":"2008-10-21T19:55:42","modified_gmt":"2008-10-22T02:55:42","slug":"a-blog-is-a-place-to-connect-locallypart-2-of-3","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5105\/a-blog-is-a-place-to-connect-locallypart-2-of-3\/","title":{"rendered":"a Blog is a place to Connect (locally)…Part 2 of 3"},"content":{"rendered":"

In part 1, I left you a teaser about how our brokerage uses blogging to connect with OUR community. I am the technologist for a large brokerage of 110 agents that sell a LOT of real estate. I don’t apologize for that. We deliver VALUE to the agents that choose to work under our roof. Our market share is GROWING and our AGENTS are faring better in this tough market than our competitors. I am proud of that.<\/p>\n

We DO have to communicate that success to our agents (just as you do to your clients) though, not in a “look at me” sort of way, but rather in a way that helps all of them feel a part of our large family–even if they are working out of home and are in the office infrequently. Oh yeah…we also wanted a way to connect with agents who might want to become a part of our office. Until lately, that was done via dead tree media.<\/p>\n

One of the drawbacks was the high cost of printing quarterly newsletters. Many of our agents liked them, but some thought is was a waste of paper, and less than environmentally friendly. Our Director of Operations (there are 4 of us who kind of run the day to day here) came up with the idea of a blog as a brokerage online newsletter. Extreme Newsletter Makeover – online edition began and HotAirChronicles.com<\/a> was born.<\/p>\n

Why mention all of that? Well, there are a couple of neat plugins that we use as well as having multiple authors to keep the load light on all of us:<\/p>\n

NextGen Photo Gallery<\/strong> – Ryan Ward showed me this one. Click here and on this category, you can see three posts with galleries of photos of our recent events. Here’s the thing about multiple photos with a single event: If you are doing a community blog and post about an art festival (for example) and have 20 photos. Then send a quick email out to the 30 business people in the 20 photos with a link to your blog, how many folks have you connected with Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In part 1, I left you a teaser about how our brokerage uses blogging to connect with OUR community. I am the technologist for a large brokerage of 110 agents that sell a LOT of real estate. I don’t apologize for that. We deliver VALUE to the agents that choose to work under our roof. […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":{"0":"post-5105","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1994,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1994\/budgeting-redfin-making-the-numbers-work-in-a-corporate-brokerage\/","url_meta":{"origin":5105,"position":0},"title":"Budgeting Redfin: Making the numbers work in a corporate brokerage","author":"Greg Swann","date":"October 1, 2007","format":false,"excerpt":"Last week Peter Coy at BusinessWeek made a point of asking Redfin's Glenn Kelman a real estate question. Kelman's answer wasn't awful, but it wasn't great. (The negotiation advantage for unsold spec home occurs once a quarter, not just once a fiscal year.) But it was funny to me, because\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2288,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2288\/sex-and-real-estate-brokerage\/","url_meta":{"origin":5105,"position":1},"title":"Sex and Real Estate Brokerage","author":"Brian Brady","date":"November 29, 2007","format":false,"excerpt":"Shaun Mc Lane sells real estate in Orlando. No, strike that. Today, Shaun does not sell real estate in Orlando; he will be opening his own real estate brokerage in December. Tuesday, Shaun experimented with a racy Web 2.0 offering. He posted a video asking if sex sells. The video\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":571,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/571\/the-unbrokerage-how-to-profit-from-the-glut-of-unproductive-real-estate-agents\/","url_meta":{"origin":5105,"position":2},"title":"The Unbrokerage: How to profit from the glut of unproductive real estate agents . . .","author":"Greg Swann","date":"October 25, 2006","format":false,"excerpt":"Broker Bryant's comment below put me in mind of a business model I invented earlier this year. I spent my second two years in real estate in a brokerage such as Bryant describes: You pay a monthly fee to hang your license. If you produce -- not encouraged -- you\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15808,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15808\/the-brokerage-that-plays-together\/","url_meta":{"origin":5105,"position":3},"title":"The Brokerage that plays together","author":"Eric Blackwell","date":"March 29, 2012","format":false,"excerpt":"Long post ahead. I think it is worth your time. ;-) The first presentation that I ever did on SEO was titled \"SEO is a team sport\". I am a team sport kind of guy. I know that it may sound wierd coming from a rugged individualist, but it is\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13731,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13731\/violent-change-in-store-for-real-estate-agents\/","url_meta":{"origin":5105,"position":4},"title":"Violent Change in Store for Real Estate Agents","author":"Chuck Marunde","date":"December 1, 2010","format":false,"excerpt":"The real estate business is obviously in the midst of dramatic changes, and that is certainly an understatement.\u00a0 I just published a new book entitled The New World of Marketing for Real Estate Agents (Early Adopters:\u00a0 The New Millionaires).\u00a0 The book will be available on Amazon for $14.95, but what\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18324,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18324\/buyer-agency-project-buyer-agents-offer-no-value-today\/","url_meta":{"origin":5105,"position":5},"title":"Buyer Agency Project: Buyer agents offer no value today.","author":"Brian Brady","date":"July 17, 2021","format":false,"excerpt":"\"I just showed three houses this week, out in L******, and all of them had 2% co-brokerage fees.\u00a0 Learn to sell, listing agents\" I read this post (paraphrased), from a former car salesman with a Florida real estate license, in a Facebook group the other day.\u00a0 The irony of it\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5105"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5105\/revisions"}],"predecessor-version":[{"id":5135,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5105\/revisions\/5135"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}