{"id":5223,"date":"2008-10-26T17:54:18","date_gmt":"2008-10-27T00:54:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5223"},"modified":"2008-10-30T15:32:01","modified_gmt":"2008-10-30T22:32:01","slug":"mouth-to-mouth-capitulation","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5223\/mouth-to-mouth-capitulation\/","title":{"rendered":"Mouth to Mouth Capitulation"},"content":{"rendered":"

My favorite homeless guy, a poor weather worn soul named Johnnie, has been hawking the <\/em>morning Tribune<\/em> at the corner of Hollywood and Broadway ever since I moved to Chicago in the mid-1990s. Idling at the stoplight, awaiting my green arrow signal into the rush hour flow of Lake Shore Drive, I’ll usually just hand him a dollar through the window and let him keep my inky copy of pulp to sell to someone else although I suspect he probably just buys whiskey with the windfall. I wonder how much booze a handful of change and a few crumpled bills can buy a guy so down on his luck these days? Whatever the answer, Johnnie doesn’t care to hide the sad fact that he’s a practicing alcoholic–not from me, at least. Not from anybody, really, with a sense of smell, or sight, or society.<\/p>\n

“Got anything extra today, boss?” he’ll sometimes ask in one way or another. This makes me uncomfortable for a couple reasons, not the least of which being how lousy a boss I really was when I actually held such a title. That, of course, and the fact that the mere greenback I just handed him isn’t what it used to be. “Trying to get a bottle of Four Roses for later.” He lives for ‘the later,’ this guy. (As if Johnnie is somehow certain that both ‘the here and now’ the rest of us choose to pursue is any less elusive or any more fulfilling.)<\/p>\n

“The Dow closed down over 500 points yesterday…” or “That billionaire’s airplane was found in California…” or “Obama kicked McCain’s ass again<\/em> last night in the debates…” he’ll feel inclined to report to me, repeating the headlines since, like I said, I rarely take my full dollar’s worth of newsprint in exchange. He wants to give me a little something extra for my buck although he’s quick to add, “The Euro is kicking the Dollar’s ass all over the global markets.” Hint, hint. He stands there outside my car window either shivering or sweating depending on Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

My favorite homeless guy, a poor weather worn soul named Johnnie, has been hawking the morning Tribune at the corner of Hollywood and Broadway ever since I moved to Chicago in the mid-1990s. Idling at the stoplight, awaiting my green arrow signal into the rush hour flow of Lake Shore Drive, I’ll usually just hand […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":{"0":"post-5223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1262,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1262\/andy-sernovitz-has-signed-on-to-speak-at-sobcon07\/","url_meta":{"origin":5223,"position":0},"title":"Andy Sernovitz Has Signed On To Speak at SOBCon07!","author":"Jeff Brown","date":"April 4, 2007","format":false,"excerpt":"This blogger conference was already going to be one of the killer opportunities of the year, but adding Andy Sernovitz seals the deal. His landmark book, Word of Mouth Marketing: How Smart Companies Get People Talking, a nuts and bolts guide so effective, Seth Godin and Guy Kawasaki wrote the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6781,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6781\/saint-badda-bing\/","url_meta":{"origin":5223,"position":1},"title":"Saint Badda Bing","author":"Geno Petro","date":"February 2, 2009","format":false,"excerpt":"I know someone who knows a guy who might know of a 'pocket listing'\u00a0 back in the old neighborhood. That's how everybody refers to a certain kind of good fellow in one particular 'Near West' Chicago block of stoop and brick row homes---guys. They call them guys. Guys from the\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1366,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1366\/for-monday-an-eclectic-reading-list\/","url_meta":{"origin":5223,"position":2},"title":"For Monday — An Eclectic Reading List","author":"Jeff Brown","date":"April 30, 2007","format":false,"excerpt":"Andy Sernovitz knows how to generate word of mouth marketing. He'll be speaking May 12th in Chicago at SOBCon 07. His book is not only a must read, it may have the most impressive duo ever writing the foreword and afterword. Seth Godin wrote the foreword, with Guy Kawasaki writing\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14427,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14427\/14427\/","url_meta":{"origin":5223,"position":3},"title":"Approbation Junkies","author":"Chris Johnson","date":"April 14, 2011","format":false,"excerpt":"I wonder, with regard to an addiction to things, if there isn\u2019t a deeper cause\u2026 maybe a hole that needs filling. I ascribe most of our eventual attacks on ego to a lack of continuity we create within ourselves, and our inability to either align our external actions or accept\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1218,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1218\/1218\/","url_meta":{"origin":5223,"position":4},"title":"Niche Marketing in Action","author":"Teri Lussier","date":"March 25, 2007","format":false,"excerpt":"Last night two separate thoughts took a moonlight swim through the gray matter, and when I woke up this morning things made sense. One thing that stuck in my head was Brian Brady's post on niche marketing. So well put- a recipe for success. The other thought was about my\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2149,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2149\/mademoiselle-oui-la-spinsterzut\/","url_meta":{"origin":5223,"position":5},"title":"Mademoiselle? Oui. La Spinster?…ZUT!","author":"Geno Petro","date":"November 2, 2007","format":false,"excerpt":"I could see the fan and I could see what was about to hit it. We were all sitting around the closing table...signing, witnessing, and waiting to be paid (the latter being me, of course), when the question was posed to my client by her counsel---an attorney I usually recommend\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5223"}],"version-history":[{"count":17,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5223\/revisions"}],"predecessor-version":[{"id":5347,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5223\/revisions\/5347"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}