Read more<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"Over the past couple weeks I have been reading every real estate flyer I could find.\u00a0 I am sure many of you are asking why I would submit myself to such torture… and you would be right to ask.\u00a0 If I had to guess, eight out of every ten flyers I read were sheer torture.\u00a0 […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-5249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","url_meta":{"origin":5249,"position":0},"title":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don't do. We're not the busiest listing brokerage --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1831,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1831\/seth-on-business-cards-of-particular-interest-to-realtors-and-lenders\/","url_meta":{"origin":5249,"position":1},"title":"Seth on business cards — of particular interest to Realtors and lenders","author":"Greg Swann","date":"August 21, 2007","format":false,"excerpt":"Seth Godin on business card mistakes:Don't print your own cards. Just because Avery and others make those little perforated sheets of paper doesn't mean you should use them. Don't use big type for the address and contact info. The #1 way we can tell if a business card is cheesy\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16757,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16757\/unchained-melody-treetop-flyer-by-stephen-stills\/","url_meta":{"origin":5249,"position":2},"title":"Unchained Melody: \u201cTreetop Flyer\u201d by Stephen Stills","author":"Greg Swann","date":"August 25, 2020","format":false,"excerpt":"The very first recording of the very most BloodhoundBlog of songs:","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/ay20merCTtQ\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":350,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/350\/for-real-estate-promotion-the-business-card-form-factor-is-a-tiny-little-workhorse\/","url_meta":{"origin":5249,"position":3},"title":"For real estate promotion, the business card form factor is a tiny little workhorse . . .","author":"Greg Swann","date":"September 19, 2006","format":false,"excerpt":"Rory Siems at Laguna Niguel Real Estate Blog has a post on using business cards for collateral promotion. I think this is a fantastic idea. In cost-benefit terms, the business card form factor may be the perfect print ad medium. It's pretty lousy for conveying a lot of information, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10026,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10026\/flying-beyond-flyers-here-is-our-first-full-color-brochure-for-our-first-million-dollar-listing\/","url_meta":{"origin":5249,"position":4},"title":"Flying beyond flyers, here is our first full-color brochure for our first million-dollar listing","author":"Greg Swann","date":"October 9, 2009","format":false,"excerpt":"A week from today, we will list our first million-dollar residence. (The web site is a placeholder as I write this. We'll begin to populate it next week.) But the home is a spectacular specimen, and we wanted to do something more to bring that out. So yesterday we put\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1742,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1742\/my-task-which-i-am-trying-to-achieve-is-by-the-power-of-the-written-word-to-make-you-hear-to-make-you-feel-it-is-before-all-to-make-you-see-that-and-no-more-and-it-is-everything-if-i-succeed-you-shall\/","url_meta":{"origin":5249,"position":5},"title":"“My task which I am trying to achieve is, by the power of the written word, to make you hear, to make you feel — it is, before all, to make you see. That — and no more, and it is everything. If I succeed, you shall find there according to your deserts: encouragement, consolation, fear, charm — all you demand; and, perhaps, also that glimpse of truth for which you have forgotten to ask.”","author":"Greg Swann","date":"August 4, 2007","format":false,"excerpt":"This is Joseph Conrad's preface to The Nigger of the \"Narcissus\": A work that aspires, however humbly, to the condition of art should carry its justification in every line. And art itself may be defined as a single-minded attempt to render the highest kind of justice to the visible universe,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5249"}],"version-history":[{"count":18,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5249\/revisions"}],"predecessor-version":[{"id":5276,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5249\/revisions\/5276"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}