![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/DummySign.jpg\"\/)
<\/p>\n<\/p>\n
That’s the sign for the new listing. I’m able to continue working at one-sixth scale in QuarkXPress, which is a huge time-saver. But this time, when I resampled the photos, I rendered them in CMYK (as against RGB) and saved them as PhotoShop EPS files. This made all the difference with the saturation. I can save the page as an EPS from Quark with the full-bleed preserved, then bring it into PhotoShop at 600% scale, 300DPI, CMYK, then save that as a CMYK TIFF file, which is what the printer wants to eat.<\/p>\n
It’s possible to wrestle with printers about what their equipment can do, but it’s usually not advisable. If you give them exactly what they want, they’ll return the favor with alacrity — and alacrity is a big part of what we sell.<\/p>\n
And what is the benefit of learning to hold your own hand? I made this sign on Tuesday morning. I’ll hang the finished product later today. That silly saturation problem might have taken who knows how much chatter to resolve — and how much time and money. In general, we like to spin off everything we can. But for the items directly related to our stock in trade, we want complete control over the quality.<\/p>\n
JPEG hates the spectrum: The live image is quite a bit better-saturated than what you’re seeing here.
\n<\/p>\n
Technorati Tags: arizona<\/a>, arizona real estate<\/a>, phoenix<\/a>, phoenix real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" That’s the sign for the new listing. I’m able to continue working at one-sixth scale in QuarkXPress, which is a huge time-saver. But this time, when I resampled the photos, I rendered them in CMYK (as against RGB) and saved them as PhotoShop EPS files. This made all the difference with the saturation. I can […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/222\/custom-signs-week-two\/","url_meta":{"origin":529,"position":0},"title":"Custom signs, week two . . .","author":"Greg Swann","date":"August 18, 2006","format":false,"excerpt":"Okay, now we have the full treatment, a big sign at 24x36\" plus the two smaller signs. The two custom signs were made at one-sixth scale in QuarkXPress, then scaled up in Illustrator, then rasterized at 300 DPI in PhotoShop. I want to do it differently the next time, because\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3168,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3168\/unchained-at-the-sign-printer-how-we-make-our-custom-yard-signs\/","url_meta":{"origin":529,"position":1},"title":"Unchained at the sign printer: How we make our custom yard signs","author":"Greg Swann","date":"May 23, 2008","format":false,"excerpt":"I think this might be less than useful, but it keeps coming up in my mail. I love it that people are trying to make custom yard signs for their listings, but it seems plausible that the best technical advice will come in the comments. Why is that? Because I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6200,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6200\/john-kalinowskis-custom-real-estate-signs-and-his-custom-made-approach-to-everything-at-his-new-cleveland-real-estate-brokerage\/","url_meta":{"origin":529,"position":2},"title":"John Kalinowski’s custom real estate signs — and his custom-made approach to everything at his new Cleveland real estate brokerage","author":"Greg Swann","date":"December 21, 2008","format":false,"excerpt":"Totally stunning email this morning from John Kalinowski of LiquidBlueRealty.com. John is a profile in courage, to my way of looking at things. He's just launched a brand new brokerage. In this real estate market. In Cleveland. He's being very sweet to the Bloodhounds in this note, but this is\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1582,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1582\/utterly-brilliant-just-sold-postcards-on-zillowcom\/","url_meta":{"origin":529,"position":3},"title":"Utterly brilliant: “Just Sold” ‘postcards’ on Zillow.com","author":"Greg Swann","date":"June 25, 2007","format":false,"excerpt":"Zillow blog. Advertise yourself as a lister in the neighborhoods you farm in a venue we know is strongly appealing to sellers. This is so smart it makes my brain ache... Later: Adopted. Whole-heartedly and with alacrity. I need for you to be shopping for what I'm selling, or else\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":109,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/109\/how-much-does-the-long-tail-weigh-heres-a-better-question-in-the-long-tail-how-long-does-it-take-to-google-from-last-to-first\/","url_meta":{"origin":529,"position":4},"title":"How much does The Long Tail weigh? Here’s a better question: In The Long Tail, how long does it take to Google from last to first?","author":"Greg Swann","date":"July 20, 2006","format":false,"excerpt":"Joseph Ferrara at sellsius&176; blog asks once and then again and then a third time here: How much does The Long Tailweigh? Chris Anderson, the author of the book, has some answers, but they vary from industry to industry. But from my own point of view in real estate, The\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=gregswann-20&l=as2&o=1&a=1401302378","width":350,"height":200},"classes":[]},{"id":16191,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16191\/life-after-foreclosure-cultivate-indifference-and-press-on-regardless\/","url_meta":{"origin":529,"position":5},"title":"Life after foreclosure: Cultivate indifference and press on regardless.","author":"Greg Swann","date":"September 13, 2012","format":false,"excerpt":"We just lost our house to foreclosure. Negotiations with the bank fell apart and we spent the last seven days bugging out. This was our third Notice of Trustee's Sale. We had managed to redeem the note twice before, and we thought for sure we could thread the needle a\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/529\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}