{"id":5393,"date":"2008-11-01T19:46:43","date_gmt":"2008-11-02T02:46:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5393"},"modified":"2008-11-01T19:46:43","modified_gmt":"2008-11-02T02:46:43","slug":"social-media-and-what-matters","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5393\/social-media-and-what-matters\/","title":{"rendered":"Social Media And What Matters"},"content":{"rendered":"<p>Here we are again. There&#8217;s a few Social Media (SM) venues that have real estate folks all agog. Between Facebook (FB), Linkedin (LI), and Twitter (T), you&#8217;d think agents all over the country have had their careers rescued by the magical powers of SM. Let&#8217;s find out, OK?<\/p>\n<p>I preface the following by ensuring you I have no dog in this fight. I&#8217;d truly like to find a plausible answer. It&#8217;s my guess I&#8217;m not rowin&#8217; that boat alone, either. <\/p>\n<p>Yesterday on T I posed the question: Who out there has done at least one closed transaction as a direct result of FB, LI, and\/or T? At first all I heard were crickets. Then the conversation began in earnest. Everyone talked about referrals, and leads. Oh my, there were lots of leads. Turns out, much like SEO, bankers don&#8217;t accept leads as deposits. \ud83d\ude42<\/p>\n<p>There was a small handful here who said they&#8217;d closed <em>A<\/em> deal, and were <em>pretty sure<\/em> of its source being one of the three SM sites. <\/p>\n<p>Then somebody said, <em>&#8220;Seems the big hitters out there are being kinda quiet.&#8221;<\/em> <\/p>\n<p>My response to that was that most folks thought of as so called &#8216;big hitters&#8217; aren&#8217;t nearly what they&#8217;re perceived to be. Though I&#8217;d like to find out there&#8217;re agents out there makin&#8217; a consistently impressive killing on these SM sites, I&#8217;m skeptical. <\/p>\n<p>To that end, I said I&#8217;d pose the question here. What better place? <\/p>\n<p><strong>So, all you agents out there depositing all those commission checks every month because of your skillful use of FB, LI, and T? Make yourself known, OK?<\/strong> <\/p>\n<p>Here&#8217;s my experience, though you should know, it&#8217;s not much. <\/p>\n<p>I&#8217;m not, nor have I ever been on FB. I&#8217;m on LI only because a consultant put me their themselves. The damn site irritates me no end. I get invites via email, mostly from folks I already know. That&#8217;s cool, right? However, as happened today, (and about 20% of the time) the invite link sends me to a LI page bereft of the &#8216;Accept&#8217; button. And no, I don&#8217;t know, nor do I care why that happens. <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5393\/social-media-and-what-matters\/#more-5393\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here we are again. There&#8217;s a few Social Media (SM) venues that have real estate folks all agog. Between Facebook (FB), Linkedin (LI), and Twitter (T), you&#8217;d think agents all over the country have had their careers rescued by the magical powers of SM. Let&#8217;s find out, OK? I preface the following by ensuring you [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,6,10],"tags":[],"class_list":{"0":"post-5393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-general","7":"category-marketing","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15726,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15726\/online-success-for-real-estate-brokersagents-still-more-myth-than-reality\/","url_meta":{"origin":5393,"position":0},"title":"Online Success For Real Estate Brokers\/Agents &#8211; Still More Myth Than Reality?","author":"Jeff Brown","date":"March 1, 2012","format":false,"excerpt":"Count this post as the first in this year's semi-annual observations of social media\/online marketing for real estate agents. Those who know my views on the topic, also know I'm always open to changes in the landscape. My years online have shown me widgets and SM pretty much add sales\u2026","rel":"","context":"In &quot;Group Therapy&quot;","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13107,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13107\/facebook-the-ultimate-crm\/","url_meta":{"origin":5393,"position":1},"title":"Facebook: The Ultimate CRM","author":"Chris Johnson","date":"August 29, 2010","format":false,"excerpt":"Since my last post and a couple of comments happened, I'll scribble my basic lead gen\/followup methodology down. \u00a0This changes all the time, and it's the part of what I do that's grinding\/belly to belly\/phone banging based. \u00a0That part gets me 35-45% of my business. \u00a0Another 35-45% comes from referrals\/social\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16498,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16498\/my-pettiest-sm-peeves\/","url_meta":{"origin":5393,"position":2},"title":"My Pettiest SM Peeves","author":"Geno Petro","date":"March 26, 2015","format":false,"excerpt":"I'm a Chicago real estate blogger \u00a0who resides in a glass house (okay, an MCM\u00a0high rise) so throw 'em if you got 'em. \u00a0A\u00a0little collateral stone breakage comes with the territory in this Midwest cranny. Regardless, here are a handful of Social Media miens that tick \u00a0me off on a\u2026","rel":"","context":"In &quot;Egoism in Action&quot;","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15752,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15752\/jay-thompson-takes-leadership-role-at-zillow-com\/","url_meta":{"origin":5393,"position":3},"title":"Jay Thompson takes leadership role at Zillow.com.","author":"Greg Swann","date":"March 15, 2012","format":false,"excerpt":"Witness:Thompson joins Zillow's growing partner outreach team, which includes Sara Bonert (director of broker services), Brad Andersohn (industry outreach manager), and recent addition Bob Bemis (vice president of partner relations). Together, the team advances Zillow's goal of helping real estate agents grow and market their business.Grow and market whose business?\u2026","rel":"","context":"In &quot;Fun With Vendorsluts&quot;","block_context":{"text":"Fun With Vendorsluts","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/fun-with-vendorsluts\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14646,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14646\/changing-your-life-behavior-based-changes-for-more-productivity\/","url_meta":{"origin":5393,"position":4},"title":"Changing Your Life &#8211; Behavior Based Changes For More Productivity","author":"Chris Johnson","date":"May 22, 2011","format":false,"excerpt":"I've had a string of successes lately. \u00a0May will mark the end of the 7th month of growing income. \u00a0In a row. \u00a0For a salesperson that surfs the payables (thanks, Greg for that phrase), it's a joy to be there. \u00a0 I'm also cheating: October was the most brutally bad\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7818,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7818\/facebook-advice-straight-from-the-bucks-mouth\/","url_meta":{"origin":5393,"position":5},"title":"Facebook Advice&#8230; Straight From the Buck&#8217;s Mouth","author":"Sean Purcell","date":"April 13, 2009","format":false,"excerpt":"One of the interesting things about reading cutting edge, real estate thinkers here and elsewhere is how, every now and then, we miss the forest for all the trees.\u00a0 I think you know what I'm saying: someone will post about a new technology or share an idea or reveal a\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5393"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5393\/revisions"}],"predecessor-version":[{"id":5400,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5393\/revisions\/5400"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}