{"id":5403,"date":"2008-11-02T13:39:29","date_gmt":"2008-11-02T20:39:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5403"},"modified":"2008-11-02T14:08:34","modified_gmt":"2008-11-02T21:08:34","slug":"writing-an-office-policy-manual-for-real-estate-20","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5403\/writing-an-office-policy-manual-for-real-estate-20\/","title":{"rendered":"Writing an office policy manual for Real Estate 2.0"},"content":{"rendered":"<p>As part of our<a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=4889\"> current  ongoing &#8220;expansion&#8221;, <\/a>for the last few days I have been trying to cobble  together something that resembles a real estate company policy manual.<\/p>\n<p>I am going to post a few of my policy manual paragraphs here, in the hopes  that my Bloodhound friends might suggest revisions or additional thoughts.<\/p>\n<p>The issues addressed by these paragraphs aren&#8217;t exactly the sort found in  sample policy manuals, so I&#8217;m kinda sorta winging it here:<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Social Media<\/strong><\/p>\n<p>Salespeople and staff members are encouraged to create profiles and  participate in conversations on social media sites such as Active Rain, Trulia, Zillow,  LinkedIn, Facebook, MySpace, RealSeekr, MyAgentBook, and others.<\/p>\n<p>You are also encouraged to post frequently on the Company blog at  www.bobtaylorproperties.com, and will be given a password and login.  <em>(Aside: I hope to make this work for the new folks as a &#8220;sandbox&#8221; site.)<\/em><\/p>\n<p><strong>Listings<\/strong><\/p>\n<p>In the interest of providing seller clients with a consistent experience, for  each listing the Company will provide the following services at the Company&#8217;s  expense:<\/p>\n<ul>\n<li>The Company will create a single property web site with a .info domain name.  That will leave the .com domain name available if you wish to create your own  additional web site for the property.<\/li>\n<li>The Company will create and install a unique custom sign for each  listing.<\/li>\n<li>The Company will create and print color flyers on standard paper stock. You  are responsible for attaching a flyer box to the listing sign, and maintaining a  supply of flyers at the property. You are encouraged to create additional flyers  of your own design.<\/li>\n<li>The Company will generate weekly postings on Craigslist.<\/li>\n<\/ul>\n<p>So, would you guys write this stuff differently?\u00a0 What other things would you address?\u00a0 Thanks!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of our current ongoing &#8220;expansion&#8221;, for the last few days I have been trying to cobble together something that resembles a real estate company policy manual. I am going to post a few of my policy manual paragraphs here, in the hopes that my Bloodhound friends might suggest revisions or additional thoughts. The [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-5403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5685,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5685\/creating-an-online-policy-and-procedure-manual\/","url_meta":{"origin":5403,"position":0},"title":"Creating an Online Policy and Procedure Manual","author":"Cheryl Johnson","date":"November 19, 2008","format":false,"excerpt":"A question for other small independent brokerage owners and managers: I have almost completed the online version policy and procedure manual for my smallish, independent brokerage office.\u00a0 It's been a lot of work.\u00a0 Who knew?\u00a0 I ended up using a WordPress platform, since I didn't have the energy to learn\u2026","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1263,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1263\/random-observations-on-the-new-zillowcom-feature-set\/","url_meta":{"origin":5403,"position":1},"title":"Random observations on the new Zillow.com feature set","author":"Greg Swann","date":"April 4, 2007","format":false,"excerpt":"Your profile can include an embedded YouTube video. Your profile photo is going to be reduced to 66 pixels in width, so if you scale it to that size before uploading, you'll get marginally better quality. (Or is it 100 pixels tall?) In general, photo scaling seems pretty fuzzy to\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1321,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1321\/hard-money-lending-defined\/","url_meta":{"origin":5403,"position":2},"title":"HARD MONEY LENDING:  Defined","author":"Brian Brady","date":"April 19, 2007","format":false,"excerpt":"Ardell over at Rain City Guide has been posting some good, consumer-friendly stuff about lending. It's refreshing to see an agent work through the lending process. In an earlier post, Ardell and I exchanged comments about hard money lending where she claimed ignorance; that couldn't have been farther from the\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2141,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2141\/real-estate-partnerships-under-act-in-congress\/","url_meta":{"origin":5403,"position":3},"title":"Real Estate Partnerships Under Attack in Congress","author":"Sean M. Broderick, CCIM","date":"October 31, 2007","format":false,"excerpt":"For many of us that are involved in professional real estate designations (CCIM, CRB, SIOR, CRS, etc.), we've spent countless hours studying, networking and differentiating ourselves from the pack in order to better represent ourselves and our clients. Among the benefits is being alerted to the fact that someone in\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12058,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12058\/what-caused-the-housing-crisis-perverse-government-incentives\/","url_meta":{"origin":5403,"position":4},"title":"What caused the housing crisis? Perverse government incentives.","author":"Greg Swann","date":"May 26, 2010","format":false,"excerpt":"Form an academic paper by George Mason University Economics Professor Russell Roberts:Beginning in the mid-1990s, home prices in many American cities began a decade-long climb that proved to be an irresistible opportunity for investors. Along the way, a lot of people made a great deal of money. But by the\u2026","rel":"","context":"In &quot;Big Mother&quot;","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":571,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/571\/the-unbrokerage-how-to-profit-from-the-glut-of-unproductive-real-estate-agents\/","url_meta":{"origin":5403,"position":5},"title":"The Unbrokerage: How to profit from the glut of unproductive real estate agents . . .","author":"Greg Swann","date":"October 25, 2006","format":false,"excerpt":"Broker Bryant's comment below put me in mind of a business model I invented earlier this year. I spent my second two years in real estate in a brokerage such as Bryant describes: You pay a monthly fee to hang your license. If you produce -- not encouraged -- you\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5403"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5403\/revisions"}],"predecessor-version":[{"id":5406,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5403\/revisions\/5406"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}