{"id":544,"date":"2006-10-16T08:07:15","date_gmt":"2006-10-16T15:07:15","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=544"},"modified":"2006-10-16T08:07:29","modified_gmt":"2006-10-16T15:07:29","slug":"hi-im-a-jackass-my-name-is-google-adwords","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/544\/hi-im-a-jackass-my-name-is-google-adwords\/","title":{"rendered":"&#8220;Hi! I&#8217;m a jackass. My name is Google Adwords.&#8221;"},"content":{"rendered":"<p>Culled from my email this morning:<\/p>\n<blockquote><p>AD TEXT:<\/p>\n<p>Relocating to Phoenix AZ?<br \/>\nHit the ground running. Tour homes<br \/>\nby net with smart, hi-tech Realtors<br \/>\nwww.BloodhoundRealty.com<\/p>\n<p>Ad Status: Suspended &#8211; Pending Revision<br \/>\nAd Issue(s): Trademark in Ad Content<\/p>\n<p>SUGGESTIONS:<br \/>\n-> Ad Content: Please remove the following trademark from your ad: &#8220;hi&#8221;.<\/p><\/blockquote>\n<p>Adwords has been very good to us, for years now. There was a time when the ROI on our Google spend was incredible. But it&#8217;s a diminishing return. Other Realtors have discovered it, bidding up our keywords and thus bidding down our positions. And regular users have trained themselves to prefer organic over paid results.<\/p>\n<p>So it&#8217;s doubly-smart for Adwords to tell me that &#8220;hi&#8221; is a trademark just when I&#8217;m turning the boat, as it were.<\/p>\n<p>&#8220;Do no evil&#8221; but go right ahead and shoot yourself in the foot. It&#8217;s the American way of doing business&#8230;<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Culled from my email this morning: AD TEXT: Relocating to Phoenix AZ? Hit the ground running. Tour homes by net with smart, hi-tech Realtors www.BloodhoundRealty.com Ad Status: Suspended &#8211; Pending Revision Ad Issue(s): Trademark in Ad Content SUGGESTIONS: -> Ad Content: Please remove the following trademark from your ad: &#8220;hi&#8221;. Adwords has been very good [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2578,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2578\/what-will-the-nar-do-with-this\/","url_meta":{"origin":544,"position":0},"title":"What will the NAR do with this?","author":"Jim Duncan","date":"February 8, 2008","format":false,"excerpt":"But here is a hypothetical - What's the NAR going to do in this scenario as described at SearchEngineWatch?Adding more confusion to the case law surrounding trademark issues and search advertising, a Sixth Circuit federal court in Kentucky found that keyword advertising is a \"trademark use in commerce\" under the\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1174\/can-yet-another-easy-blogging-local-content-solution-beat-community-building-local-real-estate-weblogs\/","url_meta":{"origin":544,"position":1},"title":"Can yet another easy-blogging local-content solution beat community-building local real estate weblogs?","author":"Greg Swann","date":"March 19, 2007","format":false,"excerpt":"Jim Kimmons at RealEstateBusinessSuccess.com Blog has come up with yet another simple solution to the issue of using local real estate weblogging content as bait for leads. That makes four of these, by now, I think. Okayfine. Jim may have the better mousetrap for two reasons: He's linking directly to\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15566,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15566\/search-is-dead-long-live-search\/","url_meta":{"origin":544,"position":2},"title":"Search is Dead, Long live Search","author":"Damon Chetson","date":"January 22, 2012","format":false,"excerpt":"John Battelle has some interesting thoughts on search. Google's 2004 message to investors was: Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. Google has abandoned that commitment.\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16150,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16150\/the-inman-two-step-errol-samuelson-has-an-opportunity-to-get-it-right\/","url_meta":{"origin":544,"position":3},"title":"The Inman Two Step &#8211; Errol Samuelson has an opportunity to get it right&#8230;","author":"Eric Blackwell","date":"August 4, 2012","format":false,"excerpt":"Warning - long post ahead. I had a lot on my mind. ;-) This last week and my trip to Inman has been a whirlwind and I just walked in the door from the airport. I have literally been too busy to write some of the things that I experienced\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5025,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5025\/sarasota-association-of-realtors-the-real-cybersquat\/","url_meta":{"origin":544,"position":4},"title":"Sarasota Association of Realtors &#8211; The real Cybersquat","author":"Eric Blackwell","date":"October 16, 2008","format":false,"excerpt":"If you are not familiar with the controversy brewing around Marc Rasmussen, here is a great place to start. Morgan has laid the essence of the story out for the world to see. Others are starting to chime in already on it as well. It boils down NOT to trademark\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3381,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3381\/my-mind-share-mis-management-manifesto\/","url_meta":{"origin":544,"position":5},"title":"My Mind Share Mis-management Manifesto","author":"Eric Blackwell","date":"July 18, 2008","format":false,"excerpt":"Eric Bramlett and I have been playing with Google's upgraded adwords tool quite a bit lately. Not surprisingly here's one of the first things that crossed my mind... And while the numbers would indicate that Trulia CLEARLY has not created much in the way of brand awareness in the consumer\u2026","rel":"","context":"In &quot;Realty Reality&quot;","block_context":{"text":"Realty Reality","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/realty-reality\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/544\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}