{"id":5446,"date":"2008-11-06T04:00:00","date_gmt":"2008-11-06T11:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5446"},"modified":"2008-11-06T00:19:46","modified_gmt":"2008-11-06T07:19:46","slug":"offering-more-service-to-buyers-for-a-bigger-slice-of-the-buyers-agents-commission-redfin-moves-closer-to-traditional-real-estate","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5446\/offering-more-service-to-buyers-for-a-bigger-slice-of-the-buyers-agents-commission-redfin-moves-closer-to-traditional-real-estate\/","title":{"rendered":"Offering more service to buyers for a bigger slice of the buyer’s agent’s commission, Redfin moves closer to traditional real estate"},"content":{"rendered":"

When I represent buyers, I see my biggest responsibility as taking the fear away. Yes, I need to find and show houses. Yes, I need to write contracts and supervise inspections. Yes, I need to husband everything through the lender and the title company. But the job of jobs is to serve as a security blanket for the buyers, to make them feel safe and comfortable throughout the process.<\/p>\n

Whatever Redfin.com’s buyer pool might think they want from a buyer’s agent, in general they’re not that different from other buyers. They might like the idea of a very robust search tool for identifying homes. They might like the idea of a streamlined purchase process, Amazon-does-residential-real-estate. But when the dollars hit the dirt, they want to know that they are being marshalled through the home buying process by an experienced professional — someone who can do all the chores that need to be attended to, but also someone who can inspire the quiet confidence that permits buyers to sleep through the night in what might otherwise be a nightmarish experience.<\/p>\n

Today Redfin.com moves that much closer to traditional real estate. Redfin buyers will be able to choose the agent they work with, and they will be able to look at an unlimited number of homes at no out-of-pocket cost. But the rebate to buyers will be 50% instead of 67%. The website has been retooled to reflect the higher degree of personal service.<\/p>\n

Also today, Redfin will offer new search features on its web site, including tools to make it easier for buyers to investigate the history of distressed and foreclosure properties across multiple MLS listings.<\/p>\n

By email, Redfin.com CEO Glenn Kelman offered this explanation:<\/p>\n

A lot of this is the culmination of a long process of figuring out we’re a customer-service company, not just a web company or a real estate company, which means we’ve gotten a lot more practical about how we blend online and personal service; we’re trying to do more of both.<\/p><\/blockquote>\n

Redfin’s on-line search tool is so much more robust than anything else available to consumers, I think the company might be a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When I represent buyers, I see my biggest responsibility as taking the fear away. Yes, I need to find and show houses. Yes, I need to write contracts and supervise inspections. Yes, I need to husband everything through the lender and the title company. But the job of jobs is to serve as a security […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,6,5,27,19],"tags":[],"class_list":["post-5446","post","type-post","status-publish","format-standard","hentry","category-disintermediation","category-marketing","category-real-estate","category-redfincom","category-technology","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":533,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/533\/for-sale-by-owner-sellers-can-help-move-real-estate-market-into-new-buyers-world\/","url_meta":{"origin":5446,"position":0},"title":"For-sale-by-owner sellers can help move real estate market into new buyers’ world . . .","author":"Greg Swann","date":"October 13, 2006","format":false,"excerpt":"I gripe about the meager little 350 words I get in my column in the West Valley sections of the Arizona Republic. What I want is 1,500 words on page one of the Sunday Buiness section! But today's column (permanent link) is an example of how 350 words can effect\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2181,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2181\/a-consumers-guide-to-the-divorced-real-estate-commission-will-the-negotiating-their-buyers-agents-compensation-make-buyers-more-practical\/","url_meta":{"origin":5446,"position":1},"title":"A consumer’s guide to the divorced real estate commission: Will the necessity of negotiating their buyer’s agent’s compensation make buyers more practical?","author":"Greg Swann","date":"November 8, 2007","format":false,"excerpt":"Part II: How buyers can finally take a seat at the grown-up's table When a potential home-seller calls me to set up a listing appointment, very often the first question I will hear is, \"How much do you charge?\" A motivated seller is done with the house, and now all\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2208,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2208\/a-consumers-guide-to-the-divorced-real-estate-commission-undermining-the-arguments-in-support-of-the-status-quo\/","url_meta":{"origin":5446,"position":2},"title":"A consumer’s guide to the divorced real estate commission: Undermining the arguments in support of the status quo","author":"Greg Swann","date":"November 11, 2007","format":false,"excerpt":"Part V: Why arguments for the current method of compensating real estate agents and against divorcing the real estate commissions must fail As I write this, the National Association of Realtors is preparing for its annual convention, to be held this year in America's playground, Las Vegas, Nevada. This year\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/435\/blogoff-post-58-dont-tell-buyers-agent-your-reason-for-selling\/","url_meta":{"origin":5446,"position":3},"title":"Blogoff Post #58: Don’t tell buyer’s agent your reason for selling . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is another favorite from my Arizona Republic column:\"My goodness! This house is gorgeous. I don't know how you can bear to leave it.\" That's me talking to a seller - while I'm in the home representing buyers. It sounds like an innocuous remark, effusive small-talk, but what I'm doing\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2179,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2179\/a-consumers-guide-to-the-divorced-real-estate-commission-why-buyers-and-sellers-each-paying-for-their-own-representation-is-the-most-significant-reform-that-can-be-made-today-in-residential-real-estat\/","url_meta":{"origin":5446,"position":4},"title":"A consumer’s guide to the divorced real estate commission: Why buyers and sellers each paying for their own representation is the most significant reform that can be made today in residential real estate","author":"Greg Swann","date":"November 7, 2007","format":false,"excerpt":"Part I: How we got into this mess in the first place Can we be straight with each other? I'm not a soft and subtle kind of guy, and my working assumption is that you are sick to death of being hustled -- handled -- lied to. We yammer all\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1283,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1283\/who-pays-the-buyers-agent-once-weve-divorced-the-commissions-we-can-stop-worrying-about-it\/","url_meta":{"origin":5446,"position":5},"title":"Who pays the buyer’s agent? Once we’ve divorced the commissions, we can stop worrying about it","author":"Greg Swann","date":"April 9, 2007","format":false,"excerpt":"Joke Number one: Q: If you came upon the Buddha in the guise of a hot dog vendor, what should you say? A: Make me one with everything. Joke number two: Q: Top Drawer Listing Agent, why do you charge a 7% commission to list a home for sale? 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