{"id":5493,"date":"2008-11-10T18:34:03","date_gmt":"2008-11-11T01:34:03","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5493"},"modified":"2009-02-26T23:53:12","modified_gmt":"2009-02-27T06:53:12","slug":"basic-seo-how-to-choose-a-domain-name","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5493\/basic-seo-how-to-choose-a-domain-name\/","title":{"rendered":"Basic SEO: How to Choose a Domain Name"},"content":{"rendered":"

Lately I seem to be getting this question a lot. At BHB Unchained it was asked of me several times. Finally, a good friend asked me today: I am looking getting a site and choosing a domain name and I KNOW I need to get one full of keywords. <\/p>\n

“How about CityRealEstateStateHomes.com?”<\/p>\n

My response?
\n“How about
\nCityRealEstateStateHomesCondominiumsSaleBestAgentHomeSearch.com?” <\/p>\n

I mean, if you are gonna get (what we call at EricOnSearch) a marketing turd, why not go all the way? (grin) ( I know, I am being absurd…but hopefully this helps illustrate the point.) I think THAT one is available. <\/p>\n

I made the statement at Unchained. From an SEO perspective, QUIT trying to keyword stuff domain names, thinking that you’ve just helped yourself in a hugely meaningful way to get great rankings. I said it. I meant it. <\/p>\n

If there is ANY benefit, it is small (there are exceptions to this, which I will explain.) and it is MORE than offset by the marketing damage that you are doing by SOLELY looking at your domain name through SEO eyes.<\/strong> Notice I am NOT saying there is NO benefit. I AM saying simply that it isn’t worth it.<\/p>\n

Do yourself a favor and use marketing eyes and not SEO eyes alone when buying domain names.<\/p>\n

Now before people start throwing tomatoes, please allow me to explain in detail:<\/p>\n

Search engines are smart.<\/p>\n

Depending on how you break them down, there are hundreds of variables that make up a typical search engine’s algorithm. The name of the domain is only ONE (1) of those. So even if ALL of the possible variables carried the same weight, it would still NOT be a big deal.<\/p>\n

Google (and other search engines) evaluate apply different weights to these characteristics to determine where your site will rank. They KNOW which of these characteristics are easily spammed. They know which ones are NATURALLY self correcting.<\/p>\n

A Title Tag is somewhat self correcting in that it forms the TITLE that you see in the SERPS (Search Engine Results Pages). Characteristics that affect how text looks on the screen are also likely to be self correcting since it makes Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lately I seem to be getting this question a lot. At BHB Unchained it was asked of me several times. Finally, a good friend asked me today: I am looking getting a site and choosing a domain name and I KNOW I need to get one full of keywords. “How about CityRealEstateStateHomes.com?” My response? “How […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[185,5],"tags":[],"class_list":{"0":"post-5493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-bloodhound-seo","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5227,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5227\/want-to-learn-how-to-pull-maximum-search-engine-results-from-minimal-seo-efforts-come-see-eric-blackwell-at-unchained-orlando\/","url_meta":{"origin":5493,"position":0},"title":"Want to learn how to pull maximum search-engine results from minimal SEO efforts? Come see Eric Blackwell at Unchained Orlando","author":"Greg Swann","date":"October 26, 2008","format":false,"excerpt":"Are you coming to BloodhoundBlog Unchained in Orlando? Bloodhound Eric Blackwell will repay your investment all by himself with a talk he has prepared on using easy-to-implement SEO tactics to drive traffic to your web site or weblog. This is guerrilla marketing at its best, and Eric will bring his\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3320,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3320\/yankee-doodle-dog-this-weekend-only-tickets-for-the-bloodhoundblog-orlando-unchained-social-media-marketing-event-are-only-99\/","url_meta":{"origin":5493,"position":1},"title":"Yankee Doodle Dog: This weekend only, tickets for the BloodhoundBlog Orlando Unchained Social Media Marketing event are only $99","author":"Brian Brady","date":"July 3, 2008","format":false,"excerpt":"\"It's deja-vu all over again,\" said Yogi Berra. Yogi was referring to the multiple World Series rings he collected as a Yankee. For me, deja-vu is the grassroots campaign to kick-off the next BloodhoundBlog Unchained Social Media Marketing Conference, on November 7, 2008, in Orlando, FL. Like Yogi, I take\u2026","rel":"","context":"In "Inmanically Incorrect"","block_context":{"text":"Inmanically Incorrect","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/inmanically-incorrect\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8206,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8206\/a-video-postcard-from-unchained-in-phoenix\/","url_meta":{"origin":5493,"position":2},"title":"A video postcard from Unchained in Phoenix","author":"Brad Coy","date":"May 4, 2009","format":false,"excerpt":"Paybacks a mutha, so be careful what you ask for.\u00a0 I opened up the MacBook and asked the gang to do a video postcard for Teri Lussier because she could not make it.\u00a0 Much to my surprise, some bloodhounds don't forget.\u00a0\u00a0 Beyond that we get a look at the scenius\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5483,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5483\/unchained-notes-an-outsiders-view-from-inside-the-hound-pound\/","url_meta":{"origin":5493,"position":3},"title":"Unchained Notes: An Outsider’s View From Inside the Hound Pound","author":"Sean Purcell","date":"November 10, 2008","format":false,"excerpt":"Random Thoughts A day and a half since I left Unchained Orlando, but my head is still spinning.\u00a0 Maybe it was Orlando - the home of Disneyworld - that added to the surreal nature of the experience.\u00a0 If you haven't been there, Orlando is beautiful in a Disney kind of\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7678,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7678\/seo-homework-for-bhb-unchained\/","url_meta":{"origin":5493,"position":4},"title":"SEO Homework for BHB Unchained","author":"Eric Blackwell","date":"April 3, 2009","format":false,"excerpt":"OK, so I bet you were wondering what you needed to bring and what homework you needed to do before coming to the SEO portion of Bloodhound Blog Unchained. Well, whether you are coming for the basics of SEO, or the more advanced stuff, the requirements are pretty similar: PREREQUISITE:\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15369,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15369\/a-peek-inside-the-unchained-conference-part-5-of-5\/","url_meta":{"origin":5493,"position":5},"title":"A Peek Inside the Unchained Conference (Part 5 of 5)","author":"Sean Purcell","date":"November 18, 2011","format":false,"excerpt":"Eric Blackwell is an SEO expert, and he has helped countless real estate agents generate countless new clients through their online presence.","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5493"}],"version-history":[{"count":7,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5493\/revisions"}],"predecessor-version":[{"id":7177,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5493\/revisions\/7177"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}