{"id":5499,"date":"2008-11-10T20:30:00","date_gmt":"2008-11-11T03:30:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5499"},"modified":"2008-11-11T10:04:12","modified_gmt":"2008-11-11T17:04:12","slug":"thinking-out-loud-about-bloodhoundblog-unchained-in-phoenix","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5499\/thinking-out-loud-about-bloodhoundblog-unchained-in-phoenix\/","title":{"rendered":"Thinking out loud about BloodhoundBlog Unchained in Phoenix"},"content":{"rendered":"

Here’s where we start, and we knew this last May in Phoenix, but we hadn’t yet figured out how to pull it off:<\/p>\n

BloodhoundBlog Unchained is not a conference or a seminar, it’s a workshop, a lab.<\/strong> We don’t want to talk about or teach or lecture about our style of marketing strategies, we want to deploy<\/em> them. We want for the people who entrust us with their time and their minds and their money to come away having implemented<\/em> their own unique versions of our tools, tricks, tips, tactics and techniques.<\/p>\n

So that’s the beginning: Unchained in Phoenix will be a hands-on overhaul of your online and offline marketing.<\/strong><\/p>\n

This is a Unique Selling Proposition — totally unlike all of the redundant twitwit echo-chamber festivals — but don’t get too excited yet.<\/p>\n

Why? Because overhauling anything is a big job. What we’re planning will take a lot of time, a lot of hard work, a lot of skull sweat and possibly repeated conquests of your own self-imposed mental limitations. Translation: We plan to wear you out.<\/em><\/strong><\/p>\n

When we first started talking about this “boot camp” kind of approach, we thought about doing it in two tracks, one more advanced, one less so. In both cases, it makes sense to me to work toward the goal of a complete overhaul of your marketing profile. How do the journeymen gain access to the master-track material? Don’t worry. We have plans for that, too.<\/p>\n

So now we look like this: BloodhoundBlog Unchained in Phoenix will be a hard-charging boot camp for journeymen and masters at modern real estate marketing.<\/strong> I worked out a class schedule yesterday, and I think we can cover — and I mean thoroughly<\/em> cover — eight major topics over the course of three days.<\/p>\n

We’re not set in stone on these, but here are some classes that make sense to us:<\/p>\n

Search Engine Optimization<\/strong>
\n    Guerrilla SEO — Optimizing your blogsite
\n    Advanced SEO topics<\/p>\n

Search Engine Marketing<\/strong>
\n    Maximizing organic SEO results
\n    PPC, Analytics and ROI<\/p>\n

Social Media Marketing<\/strong>
\n    Establishing a ubiquitous presence
\n    Working in the salt mines to bring home the salted bacon<\/p>\n

Living in a web-wise world<\/strong>
\n    Building, customizing and maintaining a web presence
\n    Practical PHP for non-geeks<\/p>\n

Direct Read more<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s where we start, and we knew this last May in Phoenix, but we hadn’t yet figured out how to pull it off: BloodhoundBlog Unchained is not a conference or a seminar, it’s a workshop, a lab. We don’t want to talk about or teach or lecture about our style of marketing strategies, we want […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,6,5,19],"tags":[],"class_list":{"0":"post-5499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6191,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6191\/the-way-of-the-farmer-a-video-podcast-from-bloodhoundblog-unchained-in-phoenix-2008-using-the-internet-social-media-and-direct-marketing-to-farm-for-listings\/","url_meta":{"origin":5499,"position":0},"title":"The Way of the Farmer, a video podcast from BloodhoundBlog Unchained in Phoenix, 2008: Using the internet, social media and direct marketing to farm for listings","author":"Greg Swann","date":"December 21, 2008","format":false,"excerpt":"Here is both the best and the worst of BloodhoundBlog Unchained so far. It's the best, or a piece of the best, because it covers a great deal of hard-nosed, hard-boiled, hard-headed nuts and bolts real estate sales technology in rapid-fire fashion. It's the worst, or of a piece with\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5909,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5909\/bloodhoundblog-unchained-in-phoenix-will-be-a-hands-on-overhaul-of-your-online-and-offline-marketing-enroll-now-to-be-sure-you-get-a-seat\/","url_meta":{"origin":5499,"position":1},"title":"BloodhoundBlog Unchained in Phoenix will be a hands-on overhaul of your online and offline marketing – enroll now to be sure you get a seat","author":"Greg Swann","date":"December 3, 2008","format":false,"excerpt":"We've got the dates for BloodhoundBlog Unchained in Phoenix: April 28th to May 1st, 2009. We've got the location: The Radisson Phoenix Airport Hotel North, 427 North 44th St, Phoenix, AZ 85008. And we've got the game plan: A three-day Guerilla Marketing Boot Camp during which you're going to completely\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3073,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3073\/two-bloodhoundblog-unchained-warm-up-events-friday-in-phoenix\/","url_meta":{"origin":5499,"position":2},"title":"Two BloodhoundBlog Unchained warm-up events Friday in Phoenix","author":"Greg Swann","date":"May 8, 2008","format":false,"excerpt":"Flat out and miles to go before I sleep. I've told Cathy to make my excuses this way: Greg is wearing three hats, and none of them is a nightcap. This is a reminder to you from me from last week:If you're in Phoenix on Friday, May 9th, Brian and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8198,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8198\/bloodhoundblog-unchained-in-phoenix-2009-a-quick-wrap-up\/","url_meta":{"origin":5499,"position":3},"title":"BloodhoundBlog Unchained in Phoenix 2009: A quick wrap-up…","author":"Greg Swann","date":"May 1, 2009","format":false,"excerpt":"I don't know how I'm still awake -- and from moment to moment I'm not. But we wrapped up Unchained in Phoenix tonight, and I wanted to take a quick minute to salute everyone who was part of an amazing experience. Two fingers of Bushmills -- more would be a\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6370\/last-call-for-end-of-the-year-discounts-on-tickets-for-bloodhoundblog-unchained-in-phoenix-april-28-may-1-2009-and-catch-us-for-free-at-zillows-offices-in-seattle-on-february-12\/","url_meta":{"origin":5499,"position":4},"title":"Last call for end-of-the-year discounts on tickets for BloodhoundBlog Unchained in Phoenix, April 28 – May 1, 2009 — and catch us for free at Zillow’s offices in Seattle on February 12","author":"Greg Swann","date":"December 31, 2008","format":false,"excerpt":"This is the front and back face of a door-hanger we have going out in high-equity neighborhoods starting January 3rd. In most of Phoenix, for now, listing is essentially limited to short sales and lender-owned homes, so most of our time this year will be devoted to buyers. But if\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5491,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5491\/links-to-the-unchainedhow-people-attending-bloodhoundblog-unchained-in-orlando-saw-the-event\/","url_meta":{"origin":5499,"position":5},"title":"Links to the Unchained: How people attending BloodhoundBlog Unchained in Orlando saw the event","author":"Greg Swann","date":"November 10, 2008","format":false,"excerpt":"We lucked into WiFi in Orlando. I was convinced until my shoes hit the dirt on Thursday that we weren't going to have it. But because people could connect, they did, working on social media sites in real time. A number of people also took exhaustive notes on their laptops,\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5499"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5499\/revisions"}],"predecessor-version":[{"id":5519,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5499\/revisions\/5519"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}