{"id":5538,"date":"2008-11-12T00:41:08","date_gmt":"2008-11-12T07:41:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5538"},"modified":"2008-11-12T00:41:08","modified_gmt":"2008-11-12T07:41:08","slug":"social-media-marketing-conversion-you-are-permitted-to-get-paid","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5538\/social-media-marketing-conversion-you-are-permitted-to-get-paid\/","title":{"rendered":"Social Media Marketing Conversion: You Are Permitted To Get Paid"},"content":{"rendered":"

“Screwing around on social networks is fun but it isn’t gonna get me paid<\/em> !”<\/p>\n

Say it ain’t so, Joe !\u00a0 I addressed this topic in my “Ninja Social Media Marketing” session at Unchained Orlando<\/a>.\u00a0 I’ll lay it all out in Phoenix, this May<\/a>.\u00a0 The truth is that a disciplined plan for social media participation...WITH THE IDEA OF CONVERSION<\/strong> in mind, can be very profitable.<\/p>\n

The best advice I can give participants is to treat the social media platforms like a wedding reception.\u00a0 You would never push your business card on some unsuspecting schlub at your cousin’s wedding but you better be prepared to answer the question, “Where’s the market headed?” if asked.<\/p>\n

What is your ultimate goal from your social media marketing?\u00a0 Conversion.<\/strong> Jeff Turner gives us a nice starting point with this quote from his panel at the NAR Convention<\/a>:<\/p>\n

Your overall business goal of social networking should be to expand your sphere and move conversations offline, panelists said. \u201cThere\u2019s always going to be need for face-to-face communication in real estate,\u201d Turner said. \u201cFind a way to marry the two worlds.\u201d <\/span><\/em><\/p><\/blockquote>\n

I’ll take it one step farther…\u00a0 I know the way to marry those two worlds<\/strong>.\u00a0 Pick up the damned phone !<\/a> In this world of hi-tech toys, the single best device you own is a real-time voice interaction tool (READ: telephone).<\/p>\n

If you connect with someone on a social platform, you’ve exercised the second pillar of social media marketing<\/a>; declaration of identity.\u00a0 While that can be beneficial as a standalone virtue, the hidden gold is not your new found social network contact, its buried in his contact list.\u00a0 In a world dominated by legislation designed to prevent you from cold-calling people during dinner, you must think creatively to build up a potential client list.\u00a0 Social media represents the single best way to operate within the current business unfriendly environment.\u00a0 Jump from the second to the fifth pillar<\/a> as quickly as possible.<\/p>\n

Remembering the wedding reception analogy, your initial call should be designed to point out a common interest and give you a chance to introduce yourself and your business.\u00a0 If someone has befriended you Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“Screwing around on social networks is fun but it isn’t gonna get me paid !” Say it ain’t so, Joe !\u00a0 I addressed this topic in my “Ninja Social Media Marketing” session at Unchained Orlando.\u00a0 I’ll lay it all out in Phoenix, this May.\u00a0 The truth is that a disciplined plan for social media participation…WITH […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[267],"class_list":{"0":"post-5538","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"tag-social-media-marketing-conversion","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9816,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9816\/making-the-numbers-in-real-estate-marketing-add-up\/","url_meta":{"origin":5538,"position":0},"title":"Making the Numbers in Real Estate Marketing Add Up","author":"Sean Purcell","date":"September 22, 2009","format":false,"excerpt":"In a recent Bloodhound post about Twitter (only Brian Brady could write the third post in just over a week on the same subject and generate so many comments!) there was a comment on marketing numbers that so intrigued me I felt compelled to respond in a post rather than\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":501,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/501\/zillowing-the-convergence-close-enough-is-good-enough-will-eventually-eat-every-anti-zillow-argument-except-the-ethical-complaint\/","url_meta":{"origin":5538,"position":1},"title":"Zillowing the convergence: ‘Close enough is good enough’ will eventually eat every anti-Zillow argument except the ethical complaint . . .","author":"Greg Swann","date":"October 3, 2006","format":false,"excerpt":"When I was young, I was convinced I was going to work in either editorial or advertising. I was a teenage photo geek, a Junior Jimmy Olson with thousands of dollars worth of professional photo gear slung over my shoulder. In college, I was publisher of the student newspaper. From\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10874,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10874\/internet-conversion-for-the-real-estate-solopreneur\/","url_meta":{"origin":5538,"position":2},"title":"Internet Conversion For The Real Estate Solopreneur","author":"Brian Brady","date":"January 15, 2010","format":false,"excerpt":"Renee Burrows is a real estate agent in Las Vegas whom I respect.\u00a0 I met Renee through Active Rain and have visited with her and her family when they visit Pacific Beach in the summers.\u00a0 I've watched her develop from an agent who was struggling with the down Vegas market\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5433,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5433\/bloodhoundblog-unchained-in-orlando-schedule-of-events\/","url_meta":{"origin":5538,"position":3},"title":"BloodhoundBlog Unchained in Orlando — Schedule of events","author":"Greg Swann","date":"November 5, 2008","format":false,"excerpt":"Okay, so now you have to be careful to make no more than $249,900. ;) If you're not already there, come see us Friday in Orlando. Here's the class schedule: 08:00 Opening 08:15 Greg Swann - The Unchained Epiphany 09:00 Brian Brady - Ninja Social Media Marketing 10:00 Sherry Chris\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2038,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2038\/big-trouble-brewing-at-google\/","url_meta":{"origin":5538,"position":4},"title":"Big Trouble Brewing at Google…","author":"Lani Anglin","date":"October 13, 2007","format":false,"excerpt":"Recently, we discussed Google blocking ads against MoveOn.org which has led to much negative talk in the blogosphere about Google.\u00a0 As if their PR department wasn't working overtime already, ProBlogger alleges Google's AdSense is committing\u00a0what appears to be conversion fraud. I'll say it again-\u00a0Google is invincible today, but if the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1056,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1056\/real-estate-carnivals-nigel-swaby-wins-carnival-of-real-estate-investing-our-own-allen-butler-wins-carnival-of-real-estate\/","url_meta":{"origin":5538,"position":5},"title":"Real Estate Carnivals: Nigel Swaby wins Carnival of Real Estate Investing, our own Allen Butler wins Carnival of Real Estate . . .","author":"Greg Swann","date":"February 19, 2007","format":false,"excerpt":"BloodhoundBlog was this week's host of the Carnival of Real Estate Investing. Nigel Swaby from the Salt Lake Real Estate Blog was this week's winner, with Creative Financing - Conversion to Traditional Mortgages. 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