{"id":561,"date":"2006-10-21T09:54:18","date_gmt":"2006-10-21T16:54:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=561"},"modified":"2006-10-21T13:44:40","modified_gmt":"2006-10-21T20:44:40","slug":"the-irresistible-bastard-building-the-perfect-marketer-for-the-twenty-first-century-real-estate-industry","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/561\/the-irresistible-bastard-building-the-perfect-marketer-for-the-twenty-first-century-real-estate-industry\/","title":{"rendered":"The Irresistible Bastard: Building the perfect marketer for the Twenty-First Century real estate industry . . ."},"content":{"rendered":"

UrbanDigs.com offers some great practical advice on timing low-ball offers<\/a>. TrueGotham offers further thoughts<\/a>. Both of these posts are Manhattansized, so you’ll need to scale accordingly for your local market.<\/p>\n

Bonnie Erickson at Real Estate Snippets has excellent advice on the subject of your Realtor’s excellent advice<\/a>. We’re not being pushy, honest! We’re helping you quarry your home’s inner greatness.<\/p>\n

From Jeff Brown at Behind the Curtain: What do you want from the news, truth or accuracy?<\/a><\/p>\n

PressReal.com (blogrolled — sorry, should have done this a while ago) asks Who pays the commission?<\/a>, a question near and dear to Bloodhound hearts.<\/p>\n

On the subject of “discounting” generally, Greg Tracy at BlueRoof.com composes a symphony<\/a>:<\/p>\n

But the best part about our new company is all the support we get from our clients. The consumers like what we’re doing because we are a new business model and most consumers really don’t like the traditional real estate models.<\/p>\n

It’s funny if you think about the whole criticism of “discount broker”. Some people from my previous brokerage say that I’m selling out because now I’m a “Discount Broker”. Well, what does that mean?<\/p>\n

That means that I’m doing the same thing for less…<\/p>\n

And that’s the criticism? Even funnier is when the large companies take out ads that put down “discount brokers”. It’s like Albertson’s taking out an ad that says don’t buy from Safeway because they sell things for less. That’s what these agents are saying. And it’s really funny because most of them discount their commissions too, they just don’t admit it. We don’t discount our service or cut corners, in fact we have higher minimum standards for marketing our listings than most of the industry.<\/p>\n

When I meet with people and show them our model and how we can help them they get excited about our model. We’ve had people tell us they were going to name rooms in the home after us and they send us incredible testimonials and they refer all their friends to us, which is the greatest endorsement they can give.<\/p><\/blockquote>\n

(Gentlemen: If you have a lingering problem from the photo in Greg Tracy’s post<\/a>, The Phoenix Real Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

UrbanDigs.com offers some great practical advice on timing low-ball offers. TrueGotham offers further thoughts. Both of these posts are Manhattansized, so you’ll need to scale accordingly for your local market. Bonnie Erickson at Real Estate Snippets has excellent advice on the subject of your Realtor’s excellent advice. We’re not being pushy, honest! We’re helping you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5],"tags":[],"class_list":{"0":"post-561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":961,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/961\/bloodhoundblog-week-in-review\/","url_meta":{"origin":561,"position":0},"title":"BloodhoundBlog week in review . . .","author":"Greg Swann","date":"January 28, 2007","format":false,"excerpt":"We had quite a week at BloodhoundBlog. If you haven't had a chance to stay abreast of the trail we're running, here's a summary of the week's most significant weblog entries. We added three new contributors this week, starting with real estate investor Michael Cook, who brought us The Right\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":456,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/456\/blogoff-post-79-win-customers-with-the-power-of-convenience\/","url_meta":{"origin":561,"position":1},"title":"Blogoff Post #79: Win customers with the power of convenience . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the Problogger \u2018How To\u2026\u2019 Group Writing Project, Return Customer teaches us how to \"Win Customers with the Power of Convenience\":Identify barriers or obstacles that stand between your customer\u2019s wallet and your business. This should be done from the customers\u2019 perspective. You\u2019re probably too biased to clearly identify all these\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2635,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2635\/seth-godin-to-realtors-get-great-or-get-out-of-the-game\/","url_meta":{"origin":561,"position":2},"title":"Seth Godin to Realtors: Get great or get out of the game","author":"Greg Swann","date":"February 21, 2008","format":false,"excerpt":"Excellent advice, start to finish. He's not a Realtor, but he's actually sold things other than jawbone in his life. Technorati Tags: blogging, disintermediation, real estate, real estate marketing, real estate training, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1231,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1231\/resource-recourse-for-the-budding-real-estate-weblogger-opportunities-for-self-improvement-are-everywhere-and-every-where-is-right-here\/","url_meta":{"origin":561,"position":3},"title":"Resource recourse: For the budding real estate weblogger, opportunities for self-improvement are everywhere — and every where is right here","author":"Greg Swann","date":"March 28, 2007","format":false,"excerpt":"Seth says to write an ebook, and I think this is a fine idea. When we start to look like we're done with the Weblogging 101 curriculum, I'll go back and whip together something that can work on dead-tree media. This would not be the ideal way to work with\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":883,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/883\/whats-better-than-having-a-realtors-advice-having-a-realtors-advice-for-free\/","url_meta":{"origin":561,"position":4},"title":"What’s better than having a Realtor’s advice? Having a Realtor’s advice for free!","author":"Cathleen Collins","date":"January 11, 2007","format":false,"excerpt":"Last Friday, on January 5, our nephew Bryan celebrated his twenty-first birthday. Less than a week earlier, on New Year's Eve, he wasn't yet old enough to join in a New Year's champaign toast at the club where's he's played gigs for the past few years. He graduated from high\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6889,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6889\/the-way-of-the-farmer-in-downtown-seattle\/","url_meta":{"origin":561,"position":5},"title":"The Way of the Farmer in Downtown Seattle","author":"Greg Swann","date":"February 12, 2009","format":false,"excerpt":"I'll be doing a different version of The Way of the Farmer in Seattle today. I know we won't be able to do a lot of hands-on stuff, but still I'm keen to take on some practical, real-life marketing problems. Here's my syllabus, for which I have about a zillion\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}