{"id":5668,"date":"2008-11-17T09:45:25","date_gmt":"2008-11-17T16:45:25","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5668"},"modified":"2008-11-17T09:40:07","modified_gmt":"2008-11-17T16:40:07","slug":"unchained-notes-its-a-greek-thing","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5668\/unchained-notes-its-a-greek-thing\/","title":{"rendered":"Unchained Notes: It’s a Greek Thing"},"content":{"rendered":"

This is the second in an ongoing series of posts sharing some of the gold I found at the Unchained Orlando Conference on Social Media Marketing for Real Estate.\u00a0 In the first post: An Outsider’s View from Inside the Hound Pound<\/a>,\u00a0 I talked a little about the theme that emerged through all the speakers.\u00a0 In this, the second post, the theme reveals its philosophy.<\/em><\/p>\n

Imagine someone handing you a list with ten actions you could use right now to improve your marketing.\u00a0 Now imagine not only being given the list, but an understanding of the “why” behind the actions on the list.\u00a0 You would go from an agent that is hungry, to an agent eating a fish, to an agent who knows how to fish in rapid order.\u00a0 That is what Greg Swann, our first speaker, accomplished when he shared his Unchained Epiphany.<\/p>\n

Greg pointed out that most civilizations will do just what is needed to survive and no more.\u00a0 When faced with a new problem they will do just enough to overcome it but again, no more.\u00a0 He did not come right out and say it, but I couldn’t help myself thinking of us as a civilization.\u00a0 All of us involved in the real estate business.\u00a0 We have our own language, our own goals, our own methods for determining hierarchy and possibly most important, we have our own culture.\u00a0 We also suffer from the same problems Greg was describing: often doing just<\/em> what is needed to get by; just<\/em> enough to solve a problem, pay the bills and move on to the next thing.\u00a0 Not all cultures operate this way.<\/p>\n

The Greeks, as Mr. Swann pointed out, were the first culture to come along and reach for more than just surviving; to become, as Greg said: “a doer for the sake of having done, a thinker for the sake of having thought, a poet for poetry’s own sake.”\u00a0 We, each and every one of us, has that opportunity.\u00a0 We are free to succeed and we are free to fail.\u00a0 We are free to control our business and we are free to believe others Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is the second in an ongoing series of posts sharing some of the gold I found at the Unchained Orlando Conference on Social Media Marketing for Real Estate.\u00a0 In the first post: An Outsider’s View from Inside the Hound Pound,\u00a0 I talked a little about the theme that emerged through all the speakers.\u00a0 In […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[272],"class_list":{"0":"post-5668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"tag-social-media-marketing","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3140,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3140\/bloodhoundblog-unchained-the-unchained-epiphany\/","url_meta":{"origin":5668,"position":0},"title":"BloodhoundBlog Unchained: The Unchained Epiphany…","author":"Odysseus","date":"May 19, 2008","format":false,"excerpt":"We're Unchained, but we're still wired to the net -- wirelessly. These posts are set up so that folks can make notes or comments in real time.You are free at last, a free moral agent with no one to order you around -- but no one to blame but yourself\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2260,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2260\/unchained-melodies-extraordinary-machine\/","url_meta":{"origin":5668,"position":1},"title":"Unchained melodies: Extraordinary machine","author":"Greg Swann","date":"November 25, 2007","format":false,"excerpt":"Teri Lussier asked me if there would be a theme song for BloodhoundBlog Unchained. She later repented of the question, but she was more right than she knew. Of course there will be a theme song for the conference. We are champions of iconic ideas, words and images and sounds\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2409,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2409\/unchained-melodies-superstition\/","url_meta":{"origin":5668,"position":2},"title":"Unchained melodies: Superstition","author":"Greg Swann","date":"December 22, 2007","format":false,"excerpt":"From Teri Lussier, Stevie Wonder's Superstition: Paul Simon with Olodum, The Obvious Child: Dusty Springfield with a potent message to Realtors, You Don't Own Me: And just as a reminder, this is the theme song for BloodhoundBlog Unchained: Technorati Tags: blogging, disintermediation, real estate, real estate marketing, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2358,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2358\/unchained-melodies-disorder-in-the-house\/","url_meta":{"origin":5668,"position":3},"title":"Unchained melodies: Disorder in the house","author":"Greg Swann","date":"December 12, 2007","format":false,"excerpt":"Warren Zevon again, this time with the Boss on vocals and banging on a blistering Telecaster. I forget who suggested this, but I'm playing it tonight for the Hatfields and McCoys at Point2 Agent. The song is Disorder in the house: Zevon was in the process of dying when that\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2290,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2290\/unchained-melodies-we-wont-get-fooled-again\/","url_meta":{"origin":5668,"position":4},"title":"Unchained melodies: Won’t get fooled again","author":"Greg Swann","date":"November 29, 2007","format":false,"excerpt":"Here is Teri Lussier's pick for the theme for BloodhoundBlog Unchained, The Who performing Won't get fooled again. Got a different take? Assert yourself by email. Technorati Tags: blogging, disintermediation, real estate, real estate marketing, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2279,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2279\/unchained-melodies-i-wont-back-down\/","url_meta":{"origin":5668,"position":5},"title":"Unchained melodies: I won’t back down","author":"Greg Swann","date":"November 27, 2007","format":false,"excerpt":"This is my choice for the theme for BloodhoundBlog Unchained. Teri Lussier has a different idea, which I'll share with you tomorrow. If you think both of us are all wet, say so by email, telling me what you think our theme should be. Be assured that there will be\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5668"}],"version-history":[{"count":6,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5668\/revisions"}],"predecessor-version":[{"id":5674,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5668\/revisions\/5674"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}