![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/SuperCutsCoupons.png\"\/)
<\/p>\nThis is pure spam, as far as I know, completely unsolicited. I read it and loved and now I’m sharing it with you:<\/p>\n
<\/p>\n
Here’s a web-based version<\/a>, if you’re having trouble reading it.<\/p>\n I read this as Harrah’s-style database marketing at its best: I’m offering you an incentive to sign up to be touched at your natural buying points. That’s a mutually-reinforcing loyalty, with the merchant, of course, taking care of the up-keep for the relationship.<\/p>\n The issue: How to translate it to real estate. It’s not enough to have an offer. Free moving boxes are a one-off freemium, and what you want are regular reasons to touch your people.<\/p>\n Richard Riccelli has a great idea for synergistic offers<\/a>, but you’ll have to use your imagination to retool it for real estate. He suggests giving a free magazine subscription as a freemium. For us, it might be Dwell<\/em> or Cottages<\/em>. In your market, it might be your local city mag. The challenge is turning the offer into natural, organic touch points. One solution might be to feature something from the magazine in your monthly newsletter. Another might be simply to call your subscriber clients to talk about issues raised in the latest issue.<\/p>\n A comps search is a way to stay in touch with past buyers. These were a lot more fun when prices were going up<\/em>, but it’s still a nice way to stay in contact. I’m assuming everyone knows what this is: An MLS-based search of stone comps to the buyer’s home, with email alerts going to them and to you every time something changes. They get to see what’s going on in their hyper-hyper-hyper-local market, and you get a golden opportunity to talk them every time a comp is listed or sold.<\/p>\n What else? I wish we could have a couponable event every four to six weeks, like SuperCuts, but what other things can we do to create pull-based relationships that give us natural, organic opportunities to stay in front of our clients? Technorati Tags: real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" This is pure spam, as far as I know, completely unsolicited. I read it and loved and now I’m sharing it with you: Here’s a web-based version, if you’re having trouble reading it. I read this as Harrah’s-style database marketing at its best: I’m offering you an incentive to sign up to be touched at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-5675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":502,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/502\/bloodhoundblogs-wordpress-plug-ins\/","url_meta":{"origin":5675,"position":0},"title":"BloodhoundBlog’s WordPress plug-ins . . .","author":"Greg Swann","date":"October 3, 2006","format":false,"excerpt":"Daniel Rothamel is swapping over to WordPress, and other people have told me that they are, too, so here, for canonical purposes if for no other, are the WordPress plug-ins BloodhoundBlog is currently using:Akismet Akismet checks your comments against the Akismet web serivce to see if they look like spam\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3786,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3786\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-decade-recs-wrecks-twenty-six-reputations-for-only-a-buck\/","url_meta":{"origin":5675,"position":1},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the decade: RECS wrecks twenty-six reputations for only a buck","author":"Greg Swann","date":"August 6, 2008","format":false,"excerpt":"This incites no end of questions for me. For example, exactly how will my mastery of Real Estate Cyberspace have improved by sending these schmucks a dollar? If I send two dollars, can I be twice as wizardly? Precisely how much value should my clients put on a real estate\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3243,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3243\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-are-you-dumb-enough-to-spend-1200-a-year-for-a-phone-number\/","url_meta":{"origin":5675,"position":2},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Are you dumb enough to spend $1,200 a year for a phone number?","author":"Greg Swann","date":"June 18, 2008","format":false,"excerpt":"I don't promise you I'll do one of these every day -- but I won't charge you ninety-nine bucks a month, either. If you find something particularly risible in your email, pass it along to me. If I like it, too, I'll share the love. Technorati Tags: real estate, real\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3260,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3260\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-showing-beacon-not-only-cures-that-nasty-excess-income-problem-it-makes-you-look-even-dumber-than-your-clients-had-feared\/","url_meta":{"origin":5675,"position":3},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Showing Beacon not only cures that nasty excess income problem, it makes you look even dumber than your clients had feared","author":"Greg Swann","date":"June 23, 2008","format":false,"excerpt":"This is magazine spam, but it came from an RIS magazine called -- wait for it -- Real Estate that is nothing but spam. Every ad turns into two ads, the ad itself plus the puff-piece editorial copy of the just-exactly-how-dumb-are-you products being pimped in the ads. This kind of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3245,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3245\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-piggy-back-riding-through-the-grave-yards-of-real-estate\/","url_meta":{"origin":5675,"position":4},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Piggy-back riding through the grave-yards of real estate","author":"Greg Swann","date":"June 19, 2008","format":false,"excerpt":"Okay, we'll start with a certified Vegas-quality stand-up joke: So I got this piece of spam email that said, \"Make love to your wife like a pro!\" I thought that sounded like a good idea, so I locked her in a closet and stole her purse. [Ba-dum-bump!] This is a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2568,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2568\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-18\/","url_meta":{"origin":5675,"position":5},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"February 4, 2008","format":false,"excerpt":"Sorry to be late. I've worked with dozens of Macs, mine and other people's, since 1985, and Iridium is the first one I've ever had fail to start up. I cleaned my desk today -- idle hands -- and fired up 96 Tears, a ten-year-old G3, for the first time\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5675"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5675\/revisions"}],"predecessor-version":[{"id":5676,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5675\/revisions\/5676"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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