{"id":568,"date":"2006-10-24T18:46:00","date_gmt":"2006-10-25T01:46:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=568"},"modified":"2006-10-24T18:50:30","modified_gmt":"2006-10-25T01:50:30","slug":"all-the-flat-fee-features","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/568\/all-the-flat-fee-features\/","title":{"rendered":"All the flat-fee features . . ."},"content":{"rendered":"

We’re in the business of offering a flat-fee for buyer’s representation, we have been for a while. Cathy and I have both written contracts with the flat-fee language. But where policy can be fast, promotion takes time, and it is not until midnight tonight that we will begin to promote the flat-fee idea.<\/p>\n

Even then we’re kind of a slow roll out, because we want to make sure that, even if we end up with a tiger by the tail, we manage to stop that tiger, as it were.<\/p>\n

I know there are people following this all over the country, so if you want to see all the flat-fee features we have built so far<\/a>, click away.<\/p>\n

As with everything Bloodhound, there is a philosophy. Either we hate the way everything else is done or we simply love to do things differently, but, either way, nothing is done the way anyone else does it.<\/p>\n

For the print ads, we are deliberately violating the visual style of these kinds of things — in two different violations. I don’t see any way for a reader to regard us as being something different if we look just the same. The same goes for the content of the ads — and each is also radically different from the other. We don’t have an unlimited amount of money, so we’re starting with something akin to a binary tree search to see what works.<\/p>\n

There are two Realtor.com ads that will work together. These may not seem to be as radical, but we put a lot of thought into getting the reader’s response, if we can but once get the reader’s attention.<\/p>\n

Finally there is one web-based landing page, so far. I have a killer alternate within me somewhere, but it is killing me to get it out. The idea of the landing page is to get people who have voluntarily come in from the ads to take the next step, filling out a home search form and setting an appointment. The appointment will be the actual close, but our plan — for now, at least — is to have no hands-on involvement Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We’re in the business of offering a flat-fee for buyer’s representation, we have been for a while. Cathy and I have both written contracts with the flat-fee language. But where policy can be fast, promotion takes time, and it is not until midnight tonight that we will begin to promote the flat-fee idea. Even then […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5],"tags":[],"class_list":{"0":"post-568","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":521,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/521\/the-fetal-flat-fee-contract-language\/","url_meta":{"origin":568,"position":0},"title":"The fetal flat fee: Contract language . . .","author":"Greg Swann","date":"October 7, 2006","format":false,"excerpt":"The first transaction we do with the flat fee as a matter of policy will probably come together tomorrow or Monday, but, as I had mentioned, Cathy has been playing with the idea. She has a contract in play right now, so I had to write language for the Buyer-Broker\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":540,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/540\/flat-fee-buyer-representation-the-scientific-advertising-way\/","url_meta":{"origin":568,"position":1},"title":"Flat fee buyer representation the Scientific Advertising way…","author":"Greg Swann","date":"October 15, 2006","format":false,"excerpt":"Richard Riccelli made me re-write the ad for flat fee buyer representation last night. He convinced me that trying to sell the whole idea in a space ad would not be as effective as driving traffic to a web page, where we are free to discuss the idea at any\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":494,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/494\/fast-full-service-buyers-brokerage-at-a-flat-fee-that-smells-like-a-big-win-to-me\/","url_meta":{"origin":568,"position":2},"title":"Fast full-service buyer’s brokerage at a flat fee: That smells like a big win to me . . .","author":"Greg Swann","date":"October 2, 2006","format":false,"excerpt":"This is from a comment by Jeff Brown, responding to an earlier post. I'm only showing a snippet here, but Jeff's ideas are worth apprehending in full and pondering at length.Once and for all, the money paid for representing a buyer OR a seller is based upon only one factor:\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":539,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/539\/pinocchio-made-flesh-crafting-a-real-business-from-the-splintered-ruins-of-the-real-estate-industry\/","url_meta":{"origin":568,"position":3},"title":"Pinocchio made flesh: Crafting a real business from the splintered ruins of the real estate industry . . .","author":"Greg Swann","date":"October 15, 2006","format":false,"excerpt":"I had email late last night night from Mark Nadel, author of the AEI-Brookings Joint Center white paper on real estate commissions that has been cited lately by the Freakonomics blog and by weblogs all over the RE.net:Greg, I wish I had discovered your BloodhoundRealty blog earlier. If so, I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4348,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4348\/some-days-its-not-worth-chewing-through-the-restraints\/","url_meta":{"origin":568,"position":4},"title":"Some Days It’s Not Worth Chewing Through the Restraints","author":"Thomas Hall","date":"September 13, 2008","format":false,"excerpt":"In addition to our discussions here at Bloodhound, if you've been reading the blogs lately, the commission debate continues.\u00a0 Jonathan Dalton's post on Agent Genius has recently spawned a long series of comments regarding how agents are compensated. One comment (below) got me thinking, \"... I fully believe that my\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":520,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/520\/why-a-flat-fee-for-buyer-representation-because-the-money-is-in-the-meter-drop\/","url_meta":{"origin":568,"position":5},"title":"Why a flat fee for buyer representation? Because the money is in the meter drop . . .","author":"Greg Swann","date":"October 7, 2006","format":false,"excerpt":"Many years ago, I read the first couple of chapters from a book by an investment guru -- \"How Dilberts like you made me rich\" or something like that. I must have seen it while I was staying with someone, because, as you might guess, I don't have a huge\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=568"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/568\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}