{"id":5690,"date":"2008-11-19T13:32:55","date_gmt":"2008-11-19T20:32:55","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5690"},"modified":"2008-11-19T13:32:55","modified_gmt":"2008-11-19T20:32:55","slug":"unchained-notes-smm-is-a-process-not-a-fetish","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5690\/unchained-notes-smm-is-a-process-not-a-fetish\/","title":{"rendered":"Unchained Notes: SMM is a Process, Not a Fetish"},"content":{"rendered":"

This is the third in an ongoing series of posts sharing some of the gold I found at the Unchained Orlando Conference on Social Media Marketing for Real Estate.\u00a0 The first post was on theme<\/a>, the second was philosophy<\/a> and now it’s time to talk nuts and bolts.<\/em><\/p>\n

You hear a lot about Social Media Marketing. It is variously described as the<\/em> future of prospecting, a revolutionary<\/em> version of networking for a 2.0 world, the miracle<\/em> of permission based marketing and – if I remember correctly – a cure for the common cold.\u00a0 But more often than not you’re hearing from someone who talks<\/em> about it as opposed to someone out here in the trenches doing<\/em> it.\u00a0 You can always tell because the person just talking about it doesn’t give a whole lot of information on how<\/em> it works. You hear all the sizzle but what’s needed is for someone to actually throw a big, juicy steak on your plate.\u00a0 Well, I hope you’re hungry because Brian Brady worked the grill for hours at the Unchained Conference in Orlando and he did not disappoint.\u00a0 Not only did he serve up the meat of the matter, he cut it into bite size pieces and made it easy to digest.<\/p>\n

Why<\/strong>
\nAs with all teaching opportunities, Brian started with the “Why.”\u00a0 Why do we market and why, specifically, is Social Media Marketing important.\u00a0 The answer to the first question was easy.\u00a0 Farming for new customers creates<\/em> new customers and they are the life-blood of our practice.\u00a0 It was the answer to the latter question that hit me right between the eyes.\u00a0 The Internet allows us to automate our Unique Selling Proposition<\/strong>.\u00a0 Think about the power in that last statement.\u00a0 Automating your USP and reaching an exponentially larger audience with no extra effort or cost is a magical formula.<\/p>\n

Brian identified the five pillars of Social Media Marketing:<\/p>\n

    \n
  1. Declaration of Identity<\/li>\n
  2. Identity by Association<\/li>\n
  3. Consumer Generated Conversation<\/li>\n
  4. Provider Generated Conversation<\/li>\n
  5. Off-Line Conversation<\/li>\n<\/ol>\n

    He went on to show us how to “set traps” using these five pillars.\u00a0 What did he mean by “setting traps?”\u00a0 Being in the right place at the right time by design Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    This is the third in an ongoing series of posts sharing some of the gold I found at the Unchained Orlando Conference on Social Media Marketing for Real Estate.\u00a0 The first post was on theme, the second was philosophy and now it’s time to talk nuts and bolts. You hear a lot about Social Media […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[272],"class_list":{"0":"post-5690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"tag-social-media-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2357,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2357\/unchained-for-christmas-get-a-limited-issue-bloodhoundblog-unchained-cloisonne-lapel-pin-and-let-the-world-hear-your-howl\/","url_meta":{"origin":5690,"position":0},"title":"Unchained for Christmas: Get yourself a limited-issue BloodhoundBlog Unchained cloisonne lapel pin and let the world hear your howl","author":"Greg Swann","date":"December 12, 2007","format":false,"excerpt":"Like this: I had cloisonne lapel pins custom-made to celebrate the forthcoming BloodhoundBlog Unchained real estate marketing conference. I made a total of 35 pins, 31 of which are being distributed to BloodhoundBlog contributors. I have four of these lapel pins left. I'm offering them for sale, one at a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15359,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15359\/a-peek-inside-the-unchained-conference-part-4-of-5\/","url_meta":{"origin":5690,"position":1},"title":"A Peek Inside the Unchained Conference (Part 4 of 5)","author":"Sean Purcell","date":"November 17, 2011","format":false,"excerpt":"Mr. Brady took us on a wild tour of email marketing, Hollywood movies and secrets to converting that prospect into a client.","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2643,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2643\/duct-tape-marketing-is-unleashed-but-only-the-wild-dogs-are-unchained\/","url_meta":{"origin":5690,"position":2},"title":"Search Engine Guide is unleashed, but only the wild dogs are unchained","author":"Greg Swann","date":"February 22, 2008","format":false,"excerpt":"Jeff Brown found this promotional film for Small Business Marketing Unleashed and passed it on to Brian Brady, who forwarded it to me. Could someone be pulling a Davison on both BloodhoundBlog Unchained and the Daniel Rothamel video? My take: Synchronicity. As you might recall, Unleashed was one of the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3136,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3136\/more-bloodhoundblog-unchained-video-the-antediluvian-trickle\/","url_meta":{"origin":5690,"position":3},"title":"More BloodhoundBlog Unchained video: The antediluvian trickle","author":"Greg Swann","date":"May 18, 2008","format":false,"excerpt":"There's a ton more in Unchained clips to come, but here's a quick taste from the work done today by BrokerIPTV.com. To start with, Brian Brady interviews my best-beloved, Cathleen Collins: Russell Shaw put in an appearance and spoke for about 45 minutes. We'll have clips of that later tonight.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5499,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5499\/thinking-out-loud-about-bloodhoundblog-unchained-in-phoenix\/","url_meta":{"origin":5690,"position":4},"title":"Thinking out loud about BloodhoundBlog Unchained in Phoenix","author":"Greg Swann","date":"November 10, 2008","format":false,"excerpt":"Here's where we start, and we knew this last May in Phoenix, but we hadn't yet figured out how to pull it off: BloodhoundBlog Unchained is not a conference or a seminar, it's a workshop, a lab. We don't want to talk about or teach or lecture about our style\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2636,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2636\/long-beach-realtor-laurie-manny-to-speak-at-bloodhound-blog-unchained-social-media-marketing-conference-in-phoenix-az\/","url_meta":{"origin":5690,"position":5},"title":"Long Beach Realtor Laurie Manny to Speak at Bloodhound Blog UNCHAINED Social Media Marketing Conference in Phoenix, AZ","author":"Brian Brady","date":"February 22, 2008","format":false,"excerpt":"I'm ecstatic about our latest addition to the UNCHAINED faculty. Laurie Manny, host of Long Beach Real Estate Home, has signed on to discuss how to build a locally-focused real estate weblog. In one short year, Laurie has enjoyed a meteoric rise in the search engines for the competitive keyword\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5690"}],"version-history":[{"count":9,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5690\/revisions"}],"predecessor-version":[{"id":5704,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5690\/revisions\/5704"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}