{"id":576,"date":"2006-10-27T06:52:42","date_gmt":"2006-10-27T13:52:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=576"},"modified":"2006-10-27T06:52:58","modified_gmt":"2006-10-27T13:52:58","slug":"learning-to-negotiate-the-buyers-agents-commission","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/576\/learning-to-negotiate-the-buyers-agents-commission\/","title":{"rendered":"Learning to negotiate the buyer’s agent’s commission . . ."},"content":{"rendered":"

From my column in today’s Arizona Republic<\/i><\/a>, a familiar theme. The permanently linked version<\/a> uses a somewhat longer version of the text.<\/p>\n

 
Negotiate agent commission<\/b><\/p>\n

In past weeks, we talked about using the simple question “How much do you charge?” to negotiate a more reasonable buyer’s agent commission. Buyers traditionally have not known to ask this question, but here’s the really cute part: “Your” agent is not required by law to disclose the amount of the sales commission. You are entitled to know an infinite number of facts about the property and the transaction, but you are not entitled to know how much you are paying for representation.<\/p>\n

The buyer’s agent commission is set by the listing agent, generally in consultation with the seller. The listing agent does not have to offer any commission for the buyer’s representative. This is the essential component of an “exclusive” listing – only the listing agent will be compensated upon the sale of the property.<\/p>\n

But if the listing agent wants to advertise the home in the Multiple Listings Service (the MLS), an offer of compensation, a “co-broke” commission, must be included with the solicitation of cooperation. This coupling of cooperation with compensation is what makes the MLS work so well as a tool for marketing real estate.<\/p>\n

How much will the co-broke commission be? For a resale home, it will usually be 3 percent of the purchase price of the home. For a $100,000 condo, that’s $3,000. For a $1 million mansion, that’s $30,000.<\/p>\n

Does it take 10 times more effort to sell a mansion than it does a condo? Ten times more expense? This pricing structure is completely absurd, mostly because, until lately, no one thought to change it.<\/p>\n

In fact, the listing agent might be getting 2 percent or less. Why? Because the seller asked the magic question: “How much do you charge?”<\/p>\n

Buyers need to learn that they, too, have the power to negotiate the fees paid for their representation.
\n<\/p>\n

Technorati Tags: arizona<\/a>, arizona real estate<\/a>, compensation for buyer representation<\/a>, phoenix<\/a>, phoenix real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

From my column in today’s Arizona Republic, a familiar theme. The permanently linked version uses a somewhat longer version of the text.  Negotiate agent commission In past weeks, we talked about using the simple question “How much do you charge?” to negotiate a more reasonable buyer’s agent commission. Buyers traditionally have not known to ask […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":733,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/733\/ask-the-broker-can-buyers-negotiate-for-the-buyers-agents-commission-to-be-paid-to-them-instead\/","url_meta":{"origin":576,"position":0},"title":"Ask the Broker: Can buyers negotiate for the buyer’s agent’s commission to be paid to them instead . . . ?","author":"Greg Swann","date":"December 5, 2006","format":false,"excerpt":"We have been focussing on new construction and have been meeting directly with builders and their agents. We have not been represented by a buyer's agent up to now. Our strategy has been to save on commission by dealing with a single party. We recently looked at several resales where\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1283,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1283\/who-pays-the-buyers-agent-once-weve-divorced-the-commissions-we-can-stop-worrying-about-it\/","url_meta":{"origin":576,"position":1},"title":"Who pays the buyer’s agent? Once we’ve divorced the commissions, we can stop worrying about it","author":"Greg Swann","date":"April 9, 2007","format":false,"excerpt":"Joke Number one: Q: If you came upon the Buddha in the guise of a hot dog vendor, what should you say? A: Make me one with everything. Joke number two: Q: Top Drawer Listing Agent, why do you charge a 7% commission to list a home for sale? A:\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":296,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/296\/securing-the-home-buyers-place-at-the-table-how-two-simple-reforms-can-finally-result-in-a-full-uncompromised-form-of-buyer-representation\/","url_meta":{"origin":576,"position":2},"title":"Securing the home-buyer’s place at the table: How two simple reforms can finally result in a full, uncompromised form of buyer representation . . .","author":"Greg Swann","date":"September 6, 2006","format":false,"excerpt":"Executive summary: This is long, and it's written (I hope!) for ordinary people, not real estate professionals. But I want for real estate professionals to be aware of this argument, because I think it solves several of the knottier problems affecting our industry. Here's a quick summary of the essay:Buyers\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2179,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2179\/a-consumers-guide-to-the-divorced-real-estate-commission-why-buyers-and-sellers-each-paying-for-their-own-representation-is-the-most-significant-reform-that-can-be-made-today-in-residential-real-estat\/","url_meta":{"origin":576,"position":3},"title":"A consumer’s guide to the divorced real estate commission: Why buyers and sellers each paying for their own representation is the most significant reform that can be made today in residential real estate","author":"Greg Swann","date":"November 7, 2007","format":false,"excerpt":"Part I: How we got into this mess in the first place Can we be straight with each other? I'm not a soft and subtle kind of guy, and my working assumption is that you are sick to death of being hustled -- handled -- lied to. We yammer all\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":533,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/533\/for-sale-by-owner-sellers-can-help-move-real-estate-market-into-new-buyers-world\/","url_meta":{"origin":576,"position":4},"title":"For-sale-by-owner sellers can help move real estate market into new buyers’ world . . .","author":"Greg Swann","date":"October 13, 2006","format":false,"excerpt":"I gripe about the meager little 350 words I get in my column in the West Valley sections of the Arizona Republic. What I want is 1,500 words on page one of the Sunday Buiness section! But today's column (permanent link) is an example of how 350 words can effect\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":336,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/336\/ask-the-broker-what-compensation-does-a-buyers-agent-have-to-disclose\/","url_meta":{"origin":576,"position":5},"title":"Ask the Broker: What compensation does a buyer’s agent have to disclose . . . ?","author":"Greg Swann","date":"September 14, 2006","format":false,"excerpt":"This is an excellent question:Do buyer's agents have to disclose ALL compensation he receives from all sources to his client? It would be important to know who's filling his lunch sack. Example: Builder pays a bonus above the commission listed in the MLS to the buyer's agent if his client\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=576"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/576\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}