{"id":581,"date":"2006-10-27T21:52:23","date_gmt":"2006-10-28T04:52:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=581"},"modified":"2007-04-20T16:53:55","modified_gmt":"2007-04-20T23:53:55","slug":"the-zillowcom-shake-down-how-the-other-shoe-will-drop","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/581\/the-zillowcom-shake-down-how-the-other-shoe-will-drop\/","title":{"rendered":"The Zillow.com shake-down: How the other shoe will drop . . ."},"content":{"rendered":"

Lloyd Frink at Zillow.com is playing CYOA games<\/a>, and Joseph Ferrera at Sellsius&176; is looking for truth from a horse that’s all ass<\/a>, but here is how the other shoe will drop, in the Zillow.com shake-down, when it does:<\/p>\n

Watch for a joint announcement of something that Zillow.com and NCRC will do together. There will be a window-dressing “solution” to the manufactured dispute, perhaps a more robust disclaimer. This, whatever it is, will be nothing but a show horse. The pay-off will be in the joint program, whatever form it takes.<\/p>\n

Clint Bollick<\/a> or someone like that might file a suit solely in pursuit of a policy change. The NCRC will expect to get money or power or both. They’re playing straight out of the Jesse Jackson playbook<\/a>, and they will not stop maligning Zillow.com until they get what they want or until their tactics are fully exposed.<\/p>\n

It would not surprise me if the payoff came from the personal fortunes of Rich Barton and Lloyd Frink, to keep the VCs and the SEC out of it.<\/p>\n

When you see a press release like the one I cited yesterday from NRT<\/a>, you’ll know the deal is done. Read that press release carefully and you should be able to figure out what the payoff is. Learn to read everything that carefully and you will discover how America works.<\/p>\n

There is an alternative: They could stand firm. The web has fairly successfully held itself aloof from the way America works for the rest of corporate America. To my knowledge, this is the first time a purely web-based company has been shaken down in this manner. Because of this — because the web has been exempt from this kind of officious thievery so far — it is a matter of particular moment whether Zillow.com is able to hold the line.<\/p>\n

I would love it if they did, but I honestly don’t expect it. Except for people like Steve Jobs and Mark Kuban, corporations are run by cowards. Most likely, they’ll try to save face with a seven-figure bribe, then set up a fund to buy off future pirates, who will Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lloyd Frink at Zillow.com is playing CYOA games, and Joseph Ferrera at Sellsius&176; is looking for truth from a horse that’s all ass, but here is how the other shoe will drop, in the Zillow.com shake-down, when it does: Watch for a joint announcement of something that Zillow.com and NCRC will do together. There will […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,25],"tags":[],"class_list":{"0":"post-581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":575,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/575\/zillowcom-shake-down-this-is-the-first-shoe-dropping\/","url_meta":{"origin":581,"position":0},"title":"Zillow.com shake-down: This is the first shoe dropping . . .","author":"Greg Swann","date":"October 26, 2006","format":false,"excerpt":"John Cook, Seattle Post-Intelligencer:Zillow has contacted the NCRC, and the two plan to meet soon, Berenbaum said. He expressed confidence that they can resolve the issues in a way that benefits the entire home valuation industry.Actually, the complaint made me think that Yahoo.com is going to have to cough up\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":597,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/597\/the-zillowcom-shake-down-at-last-a-discouraging-word-about-ncrc\/","url_meta":{"origin":581,"position":1},"title":"The Zillow.com shake-down: At last a discouraging word about NCRC . . .","author":"Greg Swann","date":"November 3, 2006","format":false,"excerpt":"All right, it might be a little naive, but it's something. From the Square Feet Blog at the San Jose Mercury News:So why has the NCRC decided to announce that Zillow is putting the American Dream in peril? What do you think? Genuine concern for consumers, or or just pining\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":580,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/580\/zillowcom-shade-down-creeping-disclaimerism-as-a-subject-changing-gambit\/","url_meta":{"origin":581,"position":2},"title":"Zillow.com shake-down: Creeping disclaimerism as a subject-changing gambit . . .","author":"Greg Swann","date":"October 27, 2006","format":false,"excerpt":"Whatever. Just don't pay them off. The issue is a lot bigger than Zillow.com, and Net Exceptionalism is too important an idea to be squandered. Even if you don't know who your friends are, I will hang with you if you will hang tough... Our story so far:Welcome to Race\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":585,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/585\/the-zillowcom-shake-down-bloodhounds-take-so-far-and-a-chance-to-win-a-bloodhoundrealtycom-tee-shirt\/","url_meta":{"origin":581,"position":3},"title":"The Zillow.com shake-down: BloodhoundBlog’s take so far — and a chance to win a BloodhoundRealty.com Tee Shirt . . .","author":"Greg Swann","date":"October 30, 2006","format":false,"excerpt":"If Inman Blog sent you here, here is our side of the story so far:Welcome to Race Piracy 2.0: Zillow.com is targetted for the crime of having deep pockets...Zillow.com shake-down: This is the first shoe dropping...Zillow.com shake-down: Creeping disclaimerism as a subject-changing gambit...The Zillow.com shake-down: How the other shoe will\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1435\/ftc-to-ncrc-regarding-zillowcom-what-price-justice\/","url_meta":{"origin":581,"position":4},"title":"FTC to NCRC regarding Zillow.com: What price justice?","author":"Greg Swann","date":"May 15, 2007","format":false,"excerpt":"The attempted shakedown of Zillow.com that began last October -- when The National Community Reinvestment Coalition (NCRC) sent a letter to the Federal Trade Commission (FTC) complaining that the nascent Seattle-based Automated Valuation Model (AVM) was misleading minority homeowners about the value of their homes -- has come to stunningly\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":589,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/589\/the-zillowcom-shake-down-preparing-for-the-denouement\/","url_meta":{"origin":581,"position":5},"title":"The Zillow.com shake-down: Preparing for the denouement . . .","author":"Greg Swann","date":"October 31, 2006","format":false,"excerpt":"Via Matrix, The New York Times:Zillow.com, the Web site that provides free home valuations, has been accused by a coalition of community activist groups of undervaluing the homes in black and Latino neighborhoods.The headline of the story: \"A Home Valuation Web Site Is Accused of Discrimination.\" I said the headline\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}