{"id":5951,"date":"2008-12-04T22:29:48","date_gmt":"2008-12-05T05:29:48","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5951"},"modified":"2008-12-04T22:42:54","modified_gmt":"2008-12-05T05:42:54","slug":"unlocking-the-scenius-of-bloodhoundblog-unchained-in-phoenix-a-hands-on-step-by-step-learn-by-doing-guerrilla-marketing-boot-camp","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5951\/unlocking-the-scenius-of-bloodhoundblog-unchained-in-phoenix-a-hands-on-step-by-step-learn-by-doing-guerrilla-marketing-boot-camp\/","title":{"rendered":"Unlocking the scenius of BloodhoundBlog Unchained in Phoenix, a hands-on, step-by-step, learn-by-doing guerrilla marketing boot camp"},"content":{"rendered":"

This came in by email, but I’m answering it publicly because I expect the question is fairly common:<\/p>\n

I am a member of the Cyberprofessionals group. I was unable to attend the session in Orlando and therefore missed your presentation. I have read the materials about the upcoming event in Phoenix and I’m not entirely sure what it’s all about. From what I can see it’s going to be about blogging, and that’s great, but I have perhaps a more broad interest in social networking as well. I know some of the people involved may be experts in that. Could you give me some idea as to the time that is going to be devoted to each of the subject matters.<\/p><\/blockquote>\n

For a start, let me say that everything I’m saying right now is subject to change. We have some of this ironed out in detail, but much is still to be determined. Moreover, we’re pretty flexible in the way we think. The world we live in upends itself entirely every 15 months or so, and we’re always prepared to turn on a dime. Even so, BloodhoundBlog Unchained in Phoenix is going to break out something like this:<\/p>\n

First, as I’ve said, the event is going to be a hands-on, step-by-step, learn-by-doing guerrilla marketing boot camp. Our students will be with us for 72 hours total, and out of that time, we could end up working 54 or more hours. We are going to take on every aspect of your marketing praxis, and we’re going to rebuild as much of it as we can in our time together. If you do the prep work your instructors are going to recommend, and if you come to Phoenix prepared to work, you’ll fly home exhausted but with a completely overhauled marketing profile — online, in the social graph, in print and face-to-face.<\/p>\n

That’s ambitious, but we can pull it off because we intend to work like no other marketing conference you’ve ever been to or heard about. You are literally going to do<\/em> the actual work you are learning about — as you learn about it. It Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This came in by email, but I’m answering it publicly because I expect the question is fairly common: I am a member of the Cyberprofessionals group. I was unable to attend the session in Orlando and therefore missed your presentation. I have read the materials about the upcoming event in Phoenix and I’m not entirely […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,185,6,5,19],"tags":[],"class_list":{"0":"post-5951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-bloodhound-seo","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9183,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9183\/web-20-in-real-life-in-metropolitan-phoenix\/","url_meta":{"origin":5951,"position":0},"title":"Web 2.0 in real life in Metropolitan Phoenix","author":"Greg Swann","date":"July 14, 2009","format":false,"excerpt":"I'm thinking about putting something together for wired minds in the Phoenix Metroplex, a get-together for Phoenicians interested in Web 2.0 sales and marketing ideas. I'm thinking this Friday for a kick-off event, but, if it works, we'll do something once a month or so. Organizational ideas are welcome. And:\u00a0Feel\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5873,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5873\/the-thanksgiving-day-scenius-at-bloodhoundblog\/","url_meta":{"origin":5951,"position":1},"title":"The Thanksgiving Day scenius at BloodhoundBlog","author":"Greg Swann","date":"November 27, 2008","format":false,"excerpt":"Teri Lussier and Eric Blackwell get up early in a time zone two hours earlier than mine. Cheryl Johnson lives an hour later than me, but I don't think she ever sleeps. Anyway, this morning I woke up to Teri, Eric and Cheryl gnawing on a bunch of insanely great\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5967,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5967\/making-the-scenius-scene-im-prepared-to-share-an-entirely-new-style-of-blogging-with-you-but-you-have-to-hold-up-your-end\/","url_meta":{"origin":5951,"position":2},"title":"Making the Scenius scene: I’m prepared to share an entirely new style of blogging with you — but you have to hold up your end","author":"Greg Swann","date":"December 6, 2008","format":false,"excerpt":"I wrote last week about the Scenius blogs we've been playing with. The concepts we've developed constitute a new style of blogging, a hybrid of the best features of link-blogging and RSS feeds with much better control and with none of the defects. A Scenius blog called \u201cSwitched-On Marketing\u201d is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1447,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1447\/where-is-the-epicenter-of-real-estate-weblogging\/","url_meta":{"origin":5951,"position":3},"title":"Where is the epicenter of real estate weblogging?","author":"Greg Swann","date":"May 18, 2007","format":false,"excerpt":"Arizona, of course. Want proof? Jay Thompson, The Phoenix Real Estate Guy really is the phoenix real estate guy. I'm getting him in sixth place in Google organic results for that keyword, with nowhere to go but up. John L. Wake at Arizona Real Estate Notebook takes us through the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1694,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1694\/first-the-starpower-conference-in-phoenix-then-inman-connect-in-san-francisco-posting-frequency-may-be-down-for-a-little-while\/","url_meta":{"origin":5951,"position":4},"title":"First the Starpower Conference in Phoenix, then Inman Connect in San Francisco: Posting frequency may be down for a little while","author":"Greg Swann","date":"July 24, 2007","format":false,"excerpt":"Starting tomorrow and running through Saturday, Cathy and I will be at the Starpower Conference. Russell Shaw is one of the Stars, so he'll be there as well. I may write about some of what transpires there, but I wouldn't be at all surprised if my output is curtailed. Almost\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10071,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10071\/the-passive-path-to-active-real-estate-investment-marketing\/","url_meta":{"origin":5951,"position":5},"title":"The passive path to active real estate investment marketing","author":"Greg Swann","date":"October 14, 2009","format":false,"excerpt":"I was talking with Jeff Brown on the phone yesterday about how much we depend on passive marketing devices -- our Phoenix real estate weblog mainly -- to generate new business. We don't even do all that much. By now there are much better resources to turn to than me\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=5951"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5951\/revisions"}],"predecessor-version":[{"id":5954,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/5951\/revisions\/5954"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=5951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=5951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=5951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}