{"id":5998,"date":"2008-12-09T14:39:10","date_gmt":"2008-12-09T21:39:10","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=5998"},"modified":"2008-12-09T14:39:10","modified_gmt":"2008-12-09T21:39:10","slug":"dear-rob-it%e2%80%99s-not-perfection-vs-authenticity-it%e2%80%99s-authentic-perfection","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5998\/dear-rob-it%e2%80%99s-not-perfection-vs-authenticity-it%e2%80%99s-authentic-perfection\/","title":{"rendered":"Dear Rob- It\u2019s not perfection vs. authenticity, it\u2019s authentic perfection!"},"content":{"rendered":"

“The question, really, is one of perfection <\/em>vs. authenticity<\/em>.”<\/p>\n

Nice try Rob, but yer still wrong. \ud83d\ude42<\/p>\n

The Notorious ROB Hahn<\/a> wrote a post in which he called me out for a little discussion we had- who’s “better”- Fred Astaire or Gene Kelly, and he drew some parallels to real estate marketing.\u00a0 As far as who’s better- in the end, it always comes down to taste, which, as Rob clearly illustrates, there is no accounting for. But he’s young, so I’ll give him a pass for now. Rob Hahn is a smart and funny guy who likes to push the discussion forward, so I’m willing to bet he’ll take this ribbing with the good humor that’s intended, but if not, he’ll probably be blogging about it, and as for me, I love that I have a reason to post some of the finest dancing ever committed to film.<\/p>\n

My take away from our discussion and how it relates to real estate is different from Rob’s. It isn’t one of perfection <\/em>vs. authenticity, <\/em>the bigger question is from whom can we learn the most and how do we apply it?<\/p>\n

Warning: The rest of this post draws parallels between movie musicals and real estate. If that is something that will make your eyes glaze over, this would be a good time to stop reading.<\/p>\n

Fred Astaire was famous for his quest for perfection. It was authentic to him. It’s what made Fred, Fred. You might, as Rob Hahn does, find Astaire’s perfection intimidating, but we can learn something about business from him. We can understand that practice does make perfect. That paying attention to details is extraordinarily important, and that perfection is not a bad word.<\/p>\n

A white tie and tails in an Art Deco world may not be your thing, here in 2008. But Astaire knew his audience and he knew what he was selling. His audience, 1934, was dealing with a depression. They wanted fantasy, they wanted romance, they wanted to escape, if only for a few hours, from the reality they faced everyday. They wanted to see beautiful people in beautiful clothes, living a beautiful Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Regardless of the packaging or the setting, Astaire’s intense need to get things right is a driving force in each dance. Astaire delivered exactly what his audience wanted at exactly the time they needed it. That’s authentic perfection and damn good marketing of any kind.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-5998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":17195,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17195\/apparently-opendoor-and-zillow-and-knock-and-flyhomes-and-offerpad-have-been-wasting-hundreds-of-millions-on-all-those-data-scientists-and-compsci-ph-d-s-from-stanford\/","url_meta":{"origin":5998,"position":0},"title":"\u201cApparently, Opendoor and Zillow and Knock and Flyhomes and Offerpad have been wasting hundreds of millions on all those data scientists and CompSci Ph.D.\u2019s from Stanford.\u201d \u2013Rob Hahn","author":"Greg Swann","date":"September 29, 2020","format":false,"excerpt":"That sounds right to me. ;) The waste is not their salaries but the financial havoc they wreak as the very-most-backseat of drivers. That is to say, iBuyers suck at real estate investment, and their hubris prevents any sort of improvement. Yes, I'm Trump-quoting real-estate consultant The Notorious Rob for\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/anton-darius-WoRuw4l2Xyo-unsplash-411x480.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16972,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16972\/overnight-news-lets-roll\/","url_meta":{"origin":5998,"position":1},"title":"Overnight News: \u201cLet\u2019s roll.\u201d","author":"Greg Swann","date":"September 11, 2020","format":false,"excerpt":"HousingWire: The upside of the urban exodus: Zillow: Nearly 2 million renters can become homeowners, thanks to telecommuting. Forbes: WeWork Bets On Outdoor Spaces For The COVID Era. Forbes: Six Ways Agents And Brokers Can Evolve To Build Better Brokerages. CNBC: Mortgage lenders just saw record profit, and expect to\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17342,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17342\/overnight-news-need-novelty-2020-delivers\/","url_meta":{"origin":5998,"position":2},"title":"Overnight News: Need novelty? 2020 delivers.","author":"Greg Swann","date":"October 21, 2020","format":false,"excerpt":"I'm leaving out the #LaptopFromHell news today. You either already know how to find unfiltered news or your don't mind being lied to. I expect it won't matter, either way, by the end of the day. Housing Wire: September single-family housing starts reached highest level since 2007. CNBC: Mortgage demand\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18470,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18470\/overnight-news-see-atlas-shrug-shrug-atlas-shrug\/","url_meta":{"origin":5998,"position":3},"title":"Overnight News: \u201cSee Atlas shrug? Shrug, Atlas, shrug!\u201d","author":"Greg Swann","date":"September 12, 2021","format":false,"excerpt":"Legitimacy, ultimately, is a bargain: In exchange for my not fighting City Hall, City Hall agrees to do its deal as efficiently as possible and to stay out of my business otherwise. What happens when City Hall gradually reneges on the deal? Not rebellion out right, certainly not right away,\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17908,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17908\/overnight-news-real-estate-is-kids-and-dogs-and-the-love-that-makes-homes-for-them\/","url_meta":{"origin":5998,"position":4},"title":"Overnight News: Real estate is kids and dogs \u2013 and the love that makes homes for\u00a0them.","author":"Greg Swann","date":"February 28, 2021","format":false,"excerpt":"I was all torqued up to beat up on Redfin this morning, but then I befogged my brain with thoughts of homeless people and dogs, so those nimrods can wait, for now. Instead, I will assign you homework. Real estate is kids and dogs, but home is where the heart\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17060,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17060\/overnight-news-mocking-redfin-about-the-dystemperors-new-unriots-is-funny-until-you-think-about-what-our-studied-negligence-is-doing-to-the-black-middle-class\/","url_meta":{"origin":5998,"position":5},"title":"Overnight News: Mocking Redfin about The Dystemperor\u2019s New Unriots is funny \u2013 until you think about what our studied negligence is doing to the black middle\u00a0class.","author":"Greg Swann","date":"September 19, 2020","format":false,"excerpt":"As I noted yesterday, these are not just riots we are seeing across the country, they are carefully-mismanaged riots. 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