{"id":604,"date":"2006-11-05T15:26:09","date_gmt":"2006-11-05T22:26:09","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=604"},"modified":"2006-11-05T15:35:15","modified_gmt":"2006-11-05T22:35:15","slug":"listing-adventurously-the-bloodhound-way","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/604\/listing-adventurously-the-bloodhound-way\/","title":{"rendered":"Listing adventurously the Bloodhound way . . ."},"content":{"rendered":"

“If you list, you last,” runs the Realtor’s mantra. This is true to a degree: It assumes you will last long enough to get a listing and for that listing to sell. It’s no accident that most agents start out working with buyers. It’s harder work — from the traditional point of view — but buyers will be more forgiving of a lack of experience, and working with buyers can require a smaller up-front, out-of-pocket investment.<\/p>\n

In any case, I didn’t list very much in my early years as a Realtor. I crashed and burned on an early listing, and I didn’t race back to the wreckage until I had learned a lot more about what I wanted to do. Even on that listing, we were doing a lot of radically-innovative things, but I had made the classic new agent’s mistake: I was drawing huge traffic to a home that was over-priced.<\/p>\n

After that bad first experience, I listed when I couldn’t avoid it: For pre-existing clients. Listing, lock-box, sign, flyer — but also price, preparation and presentation. We weren’t gun-shy, but we wanted to perfect the idea of our<\/i> kind of listing before we rolled it out in any major way.<\/p>\n

As it happens, we hit our stride as listers just as the Phoenix real estate market oscillated to an absurd frenzy. We did a lot more work last Summer than we actually needed to do: Web sites, open houses, neighborhood canvassing, etc. — when all we actually needed to do was go down to the Safeway and whisper that we had a house for sale.<\/p>\n

But we got really good results really quickly, and we learned a lot about the things we do now — when selling any<\/i> house, even a perfect house at a perfect price, is a major undertaking.<\/p>\n

This is from our seller’s web page<\/a>:<\/p>\n

Take a look at this web site<\/a>.<\/p>\n

This is the site we built for a house we recently listed in the F.Q. Story historic district of Phoenix. It happens that the home was owned by one our favorite clients, but that’s beside the point: This is the work Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

“If you list, you last,” runs the Realtor’s mantra. This is true to a degree: It assumes you will last long enough to get a listing and for that listing to sell. It’s no accident that most agents start out working with buyers. It’s harder work — from the traditional point of view — but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2518,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2518\/net-borne-buyers-create-new-burdens-for-listing-agents\/","url_meta":{"origin":604,"position":0},"title":"Net-borne buyers create new burdens for listing agents","author":"Greg Swann","date":"January 19, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Net-borne buyers create new burdens for listing agents \"Eighty percent of buyers start their home search on the internet.\" You don't have to dig too deeply in the real estate world to unearth that statistic. There are\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1706,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1706\/by-owner-home-seller-is-no-match-for-a-skilled-listing-agent\/","url_meta":{"origin":604,"position":1},"title":"By-owner home seller is no match for a skilled listing agent","author":"Greg Swann","date":"July 29, 2007","format":false,"excerpt":"This is me in Friday's Arizona Republic (permanent link): \u00a0By-owner home seller is no match for a skilled listing agent We're about to list a home for sale in a fairly pricey neighborhood, so we are very aware of our competition. We knew a similar home was ready to go\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1444,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1444\/by-withholding-the-secrets-of-the-mystical-mls-system-are-we-betraying-the-home-buyers-interests\/","url_meta":{"origin":604,"position":2},"title":"By withholding the secrets of the mystical MLS system are we betraying the home-buyer’s interests?","author":"Greg Swann","date":"May 18, 2007","format":false,"excerpt":"In all my spare time, I've been working over the past few days on a real estate porn movie. The film features pictures from hundreds of homes, with loads of juicy details. We took the photos over the course of years, so it's entirely possible that some of those homes\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2516\/what-if-buyers-were-never-represented-but-they-paid-the-listing-agent\/","url_meta":{"origin":604,"position":3},"title":"What if buyers were never represented, but they paid the listing agent?","author":"Galen Ward","date":"January 31, 2008","format":false,"excerpt":"Sound crazy? That\u2019s how rentals work in New York. A renter typically pays 1 month rent to the broker listing the apartment.","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2181,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2181\/a-consumers-guide-to-the-divorced-real-estate-commission-will-the-negotiating-their-buyers-agents-compensation-make-buyers-more-practical\/","url_meta":{"origin":604,"position":4},"title":"A consumer’s guide to the divorced real estate commission: Will the necessity of negotiating their buyer’s agent’s compensation make buyers more practical?","author":"Greg Swann","date":"November 8, 2007","format":false,"excerpt":"Part II: How buyers can finally take a seat at the grown-up's table When a potential home-seller calls me to set up a listing appointment, very often the first question I will hear is, \"How much do you charge?\" A motivated seller is done with the house, and now all\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1849,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1849\/a-buyers-market-you-bet-but-even-more-than-that-its-a-listing-agents-market\/","url_meta":{"origin":604,"position":5},"title":"A buyer’s market? You bet, but even more than that, it’s a listing agent’s market","author":"Greg Swann","date":"August 24, 2007","format":false,"excerpt":"This is me in the Arizona Republic (permanent link): \u00a0A buyer's market? You bet, but even more than that, it's a listing agent's market As I write this, there are 55,706 homes listed for sale in the Arizona Regional Multiple Listings Service. Some are anomalous listings, but those would account\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=604"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/604\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}