{"id":605,"date":"2006-11-05T23:52:30","date_gmt":"2006-11-06T06:52:30","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=605"},"modified":"2007-01-24T23:45:15","modified_gmt":"2007-01-25T06:45:15","slug":"more-on-taking-listings","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/605\/more-on-taking-listings\/","title":{"rendered":"More on taking listings"},"content":{"rendered":"

Greg,<\/p>\n

The issues in your post that really caught my attention were trying to become a lister as a new agent and finding much more early success working with buyers.<\/p>\n

As many real estate instructors are failed agents, even the very best of intentions – trying to give new agents the best advice possible, winds up with some “almost useful” info.<\/p>\n

Yes, listers last. But if a new agent starts off as a lister (non friends or family appointment) they have just stepped into the ring against a possible heavy weight champion. They then can get the idea that the only way to compete is with a lower commission. (I promise to cover the subject of defending commissions in much more detail in a later post). <\/p>\n

But far more important is the prelisting package (EVERY lister MUST have one) and the listing presentation itself.<\/p>\n

There is a big difference between working with buyers than in working with sellers: buyers are usually not looking for an agent, they are looking for a house. For example, most people who are going out to buy a car probably wouldn’t be thinking, “gosh, I hope I meet a really nice car salesman today” – they want information and are possibly willing to talk to the salesperson to get it. Initially, buyers for houses aren’t much different. It is the relationship building skills of the agent that makes them successful when working with buyers. <\/p>\n

The ability to get and keep customers is the senior skill with both buyers and sellers but the specific skill set is a bit different with each group. Working with buyers is basically relationship-based selling. It is for this reason that a relatively new agent can be perceived by a buyer as being just as desirable to work with as a highly successful veteran agent. What the buyer wants most of all is someone who will be totally honest with them – so getting them to like you and trust you is THE primary thing.<\/p>\n

Unlike most buyers, the typical seller IS looking for an agent. However some of them don’t want to have to pay Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Greg, The issues in your post that really caught my attention were trying to become a lister as a new agent and finding much more early success working with buyers. As many real estate instructors are failed agents, even the very best of intentions – trying to give new agents the best advice possible, winds […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,6,5],"tags":[],"class_list":{"0":"post-605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-general","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3126,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3126\/no-fee-referral-i-need-a-bloodhound-style-listing-agent-in-boston\/","url_meta":{"origin":605,"position":0},"title":"No-fee referral: I need a Bloodhound-style listing agent in Boston","author":"Greg Swann","date":"May 15, 2008","format":false,"excerpt":"We list homes for sale like nobody's business. I mean that: No one's business is built like ours. That's something I'm doing everything I can to change, by every means I can think of. It's why I take such pains to describe the things we do, in the hopes that\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2065,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2065\/your-house-cant-be-sold-if-it-cant-be-shown\/","url_meta":{"origin":605,"position":1},"title":"Your house can’t be sold if it can’t be shown","author":"Greg Swann","date":"October 18, 2007","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). I'm posting it now in the hopes that Realtors reading this will email it to all their sellers. I'm showing a lot lately -- curse this slow market! -- except I'm not because I can't get into\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2841,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2841\/black-pearl-marketing-minute-jeff-brown-discount-lister\/","url_meta":{"origin":605,"position":2},"title":"Black Pearl Marketing Minute: Jeff Brown, discount lister?","author":"Greg Swann","date":"March 28, 2008","format":false,"excerpt":"The other morning, Bawldguy Jeff Brown left this note in a comment:I\u2019m jumping back into the San Diego investment property market as a lister. I\u2019ve been ignoring my home folks since late \u201803. I\u2019m gonna be offering a broadly different choice for the seller. I\u2019ll charge NO listing commission, but\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8259,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8259\/why-arent-there-guys-nights-at-bars-and-clubs-duh\/","url_meta":{"origin":605,"position":3},"title":"Why Aren’t There ‘Guys Nights’ At Bars and Clubs? Duh","author":"Jeff Brown","date":"May 12, 2009","format":false,"excerpt":"The logic is so simple, and the result is usually so predictable, having a 'Ladies Night' at the local bar or club is a no-brainer. The more foxy ladies there are, the more guys there'll be to buy 'em drinks etc. Why else would a local bar be packed on\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4778,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4778\/zillowcom-creates-a-directory-of-real-estate-agents-who-cant-sell\/","url_meta":{"origin":605,"position":4},"title":"Zillow.com creates a directory of real estate agents who can’t sell","author":"Greg Swann","date":"October 1, 2008","format":false,"excerpt":"Okay here's the good news: You have another opportunity to garner a do-follow link from Zillow.com. And here's the bad news: For that link to do you any good, your best bet is to be a really bad listing agent. The more listings you can accumulate on Zillow.com -- which\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12855,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12855\/if-you-were-this-guy-what-would-you-do\/","url_meta":{"origin":605,"position":5},"title":"If You Were This Guy, What Would You Do?","author":"Jeff Brown","date":"August 12, 2010","format":false,"excerpt":"Had a nice conversation with an agent on the east coast recently who's a world class buyer's agent. He has his own site that sending roughly 7-8,000 leads his way each year. From those he picks the cherriest of the cherry, giving the rest to his assistant. He sells anything\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/605\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}