{"id":6158,"date":"2008-12-17T18:47:56","date_gmt":"2008-12-18T01:47:56","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6158"},"modified":"2008-12-17T18:49:47","modified_gmt":"2008-12-18T01:49:47","slug":"making-a-scenius-scene-to-make-an-impact-on-your-target-market","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6158\/making-a-scenius-scene-to-make-an-impact-on-your-target-market\/","title":{"rendered":"Making a Scenius scene to make an impact on your target market"},"content":{"rendered":"

Lender Bob says, “Hey, I’m a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can’t forget me. What can I do?”<\/p>\n

Realtor Beth chimes in with, “He’s got the right idea. I’m a Realtor. I’ve got a blog and all, but I don’t feel like I’m talking to the people in my farm. How can I get my name and my ideas in front of them ever day?”<\/p>\n

Vendor Bill adds, “I’ve got things once worse. I need to sell marketing ideas to Beth and Bob, both, but how can I break through the clutter?”<\/p>\n

These are problems that can be solved by Scenius scenes. With the right scene, you can aggregate content and share it with people you want to do business with.<\/p>\n

Watch:<\/p>\n

Lender Bob can link to financial news and stories on factors that influence interest rates. He can make this scene available to Realtors in his market, who will have Bob’s free content available to share with their own readers. Florida Lender Kevin Sandridge is getting ready to do just this in his market.<\/p>\n

Realtor Beth can link to local news stories and then echo that content to other weblogs in her market area. I’m doing this with Phoenix Area Headlines<\/em>, but Beth could do other things as well. For example, she could do a “best of local blogs” scene to spread the link love around. Or, like Chicago Realtor Thomas Hall, she could do a scene on green real estate.<\/p>\n

Vendor Bill has the easiest job of all, if he learns to think Scenius: He doesn’t need to cut through<\/em> the clutter, he needs to slice it and dice it and serve it up in his own scene. I’m playing with this idea with Switched-On Marketing<\/em>.<\/p>\n

There’s more. Eric Blackwell is using a scene as a way of getting his 100+ agents to get on-board the social media marketing train. Cheryl Johnson and I are both using Scenius scenes to manage our listings on-line — but that’s an advanced-class topic.<\/p>\n

The point of this: If you’re in the business of self-promotion, we’ve Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lender Bob says, “Hey, I’m a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can’t forget me. What can I do?” Realtor Beth chimes in with, “He’s got the right idea. I’m a Realtor. I’ve got a blog and all, but I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,212,6,5,19],"tags":[],"class_list":{"0":"post-6158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-flourishing","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6913,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6913\/making-the-scene-how-to-create-new-public-scenius-scenes\/","url_meta":{"origin":6158,"position":0},"title":"Making the Scene: How to create new public Scenius scenes","author":"Greg Swann","date":"February 15, 2009","format":false,"excerpt":"I've written a ton about Scenius scenes, but, until lately, we've kept the scene creation praxis fairly close to our vests. I had documented the process very early for the folks who were involved in the original discussion of the Scenius idea, then shared that video how-to with other folks\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5967,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5967\/making-the-scenius-scene-im-prepared-to-share-an-entirely-new-style-of-blogging-with-you-but-you-have-to-hold-up-your-end\/","url_meta":{"origin":6158,"position":1},"title":"Making the Scenius scene: I’m prepared to share an entirely new style of blogging with you — but you have to hold up your end","author":"Greg Swann","date":"December 6, 2008","format":false,"excerpt":"I wrote last week about the Scenius blogs we've been playing with. The concepts we've developed constitute a new style of blogging, a hybrid of the best features of link-blogging and RSS feeds with much better control and with none of the defects. A Scenius blog called \u201cSwitched-On Marketing\u201d is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6010,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6010\/marketing-the-praxis-of-a-scenius-thoughtfully-how-can-we-use-dynamism-and-triangulation-to-play-tunes-that-make-the-spiders-dance\/","url_meta":{"origin":6158,"position":2},"title":"Marketing the praxis of a Scenius thoughtfully: How can we use dynamism and triangulation to play tunes that make the spiders dance?","author":"Greg Swann","date":"December 9, 2008","format":false,"excerpt":"Teri Lussier paid me a very high compliment today in email, although I'm sure that's wasn't her intent. I expect she was just being matter-of-fact. Here's what she said:You don't do anything without a purpose.She was asking why I phrase so many headlines in the form of a question, assuming\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15175,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15175\/i-want-someone-to-give-me-a-conference-room-in-rounds-so-i-can-launch-a-scenius-in-sacramento\/","url_meta":{"origin":6158,"position":3},"title":"I want someone to give me a conference room in rounds so I can launch a Scenius in Sacramento Anaheim.","author":"Greg Swann","date":"October 4, 2011","format":false,"excerpt":"I want someone to send me to NAR in Sacramento Anaheim next month. I don't want to do anything even remotely NARish, I just want to commune with the grunts on the ground. I have lots of interesting ideas about innovation in real estate, and I am lucky enough to\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5996,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5996\/the-sceniusnet-scenes-reader-can-tell-if-youre-working-at-your-desktop-web-browser-or-on-your-iphone\/","url_meta":{"origin":6158,"position":4},"title":"The Scenius.net scenes reader can tell if you’re working at your desktop web browser or on your iPhone…","author":"Greg Swann","date":"December 9, 2008","format":false,"excerpt":"...and switch Cascading Style Sheets intelligently. What it needs are more shared scenes. Making a shared Scenius scene is work. Not a lot, but some. What do you get in return:Added-value content for your blog and for any blog that echoes your sceneA quick way to promote news or ideas\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5480,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5480\/the-scenius-on-swallow-hill-road-a-brief-gloss-on-bloodhoundblog-unchained-in-orlando-november-7th-2008\/","url_meta":{"origin":6158,"position":5},"title":"The scenius on Swallow Hill Road: A brief gloss on BloodhoundBlog Unchained in Orlando, November 7th, 2008","author":"Greg Swann","date":"November 9, 2008","format":false,"excerpt":"When we put together BloodhoundBlog Unchained In Phoenix, last Spring, we were gifted with the magnificent beneficence of Zillow.com. In consequence, we spent money like a college freshman with a Visa card. We knew Unchained in Orlando was going to have to be a leaner affair -- and after this\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6158"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6158\/revisions"}],"predecessor-version":[{"id":6160,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6158\/revisions\/6160"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}