{"id":6200,"date":"2008-12-21T10:20:00","date_gmt":"2008-12-21T17:20:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6200"},"modified":"2008-12-21T10:16:48","modified_gmt":"2008-12-21T17:16:48","slug":"john-kalinowskis-custom-real-estate-signs-and-his-custom-made-approach-to-everything-at-his-new-cleveland-real-estate-brokerage","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6200\/john-kalinowskis-custom-real-estate-signs-and-his-custom-made-approach-to-everything-at-his-new-cleveland-real-estate-brokerage\/","title":{"rendered":"John Kalinowski’s custom real estate signs — and his custom-made approach to everything at his new Cleveland real estate brokerage"},"content":{"rendered":"

Totally stunning email this morning from John Kalinowski of LiquidBlueRealty.com<\/a>. John is a profile in courage, to my way of looking at things. He’s just launched a brand new brokerage. In this real estate market. In Cleveland. He’s being very sweet to the Bloodhounds in this note, but this is an amazing amount of work he has undertaken:<\/p>\n

I finally had a minute to sit down and send you a note, to thank you for all the help you’ve provided me, even though you weren’t aware you were helping! I’ve been following your site for quite some time now, absorbing every little tidbit possible, and in the last two weeks left RE\/MAX to start my own brokerage in the Cleveland Market, Liquid Blue Realty<\/a>. I’m building the entire company around the custom sign idea, and so far the response has been incredible, to say the least!<\/p><\/blockquote>\n

<\/p>\n

I am eternally grateful to the Bloodhounds (and to Russell Shaw) for all the inspiration that has pushed me to make this move. I even built my own website<\/a>, using WordPress and the Thesis template, even though I’ve never had a blog or built a site before. I probably wouldn’t know what WordPress was if I hadn’t started following your site.<\/p><\/blockquote>\n

<\/p>\n

Our signs are 24″x36″, just like yours, but are actually printed directly onto a sign material that is made of some sort of hard plastic with aluminum bonded to each side. Our printer owns what amounts to a giant inkjet printer that can basically print on anything that will fit inside (I’ve seen them print on a bedroom door!), and uses waterproof ink. They use the same process to print conventional signs for other agents, and the panels are about 1\/8″ thick and weigh about 5 lbs, so these are serious signs.<\/p><\/blockquote>\n

<\/p>\n

Believe it or not, I create my sign files on a PC! I start with MS Publisher with a full-size 24×36 image, then print to a PDF using Acrobat Distiller at 300 DPI. I then jump between Adobe Illustrator and Photoshop to fix the CMYK values on the blue color, and to create the huge 350mb Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Totally stunning email this morning from John Kalinowski of LiquidBlueRealty.com. John is a profile in courage, to my way of looking at things. He’s just launched a brand new brokerage. In this real estate market. In Cleveland. He’s being very sweet to the Bloodhounds in this note, but this is an amazing amount of work […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,212,6,5,19],"tags":[],"class_list":{"0":"post-6200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-egoism-in-action","7":"category-flourishing","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6703,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6703\/turning-liquidblue-into-steady-green-is-it-possible-to-found-a-new-real-estate-brokerage-without-going-broke\/","url_meta":{"origin":6200,"position":0},"title":"Turning LiquidBlue into steady green: Is it possible to found a new real estate brokerage without going broke?","author":"Greg Swann","date":"January 27, 2009","format":false,"excerpt":"Cleveland real estate broker John Kalinowski and I have been batting around some ideas of his on how to structure his new brokerage to make it work well for everyone -- clients, agents and ownership. Surely I'm not the best person to ask about this, since we are doing everything\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6189,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6189\/mariana-wagners-custom-real-estate-signs-are-slicker-than-a-colorado-springs-sidewalk-in-december\/","url_meta":{"origin":6200,"position":1},"title":"Mariana Wagner’s custom real estate signs are slicker than a Colorado Springs sidewalk in December","author":"Greg Swann","date":"December 20, 2008","format":false,"excerpt":"Look at these custom yard signs from Mariana Wagner's iTeam real estate brokerage in Colorado Springs, Colorado: Mariana reflects: \"Not exactly how yours is set up, as our wind and freezing temps make the hanging sign a disaster, but these rock. (We have installed a 1-800# on the bottom of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1129,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1129\/stopping-traffic-to-sell-houses\/","url_meta":{"origin":6200,"position":2},"title":"Stopping traffic to sell houses","author":"Greg Swann","date":"March 9, 2007","format":false,"excerpt":"This is another level of our hoped-for untouchable assault on the marketplace. I've talked about our custom signs before, but this is what everything looks like on the post. We compete against broker's signs -- never custom but really, really ugly. We built a promo postcard out of the main\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12975,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12975\/tmi-and-its-application-to-real-estate-photos\/","url_meta":{"origin":6200,"position":3},"title":"TMI …and it’s application to Real Estate Photos","author":"Eric Blackwell","date":"August 13, 2010","format":false,"excerpt":"My latest couple of projects have involved a pretty intense look at the state of real estate listing photos. I have been working on some hyperlocal stuff in my brokerage where the listing photos have been a PRIMARY component of the site. I have also been working on a fun\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/08\/Half-bath-Small-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1997,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1997\/oh-good-grief-he-went-to-jared\/","url_meta":{"origin":6200,"position":4},"title":"Oh, good grief! He went to JARED…","author":"Greg Swann","date":"October 2, 2007","format":false,"excerpt":"Joel Burslem cites a Glenn Kelman quote from a comment to John Cook's post this morning, but I think this one is more interesting:By the way, no matter how many times the real estate industry insists that we're JARED (Just Another Real Estate Discounter) we can't help but add that\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18567,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18567\/overnight-news-in-the-easiest-real-estate-market-ever-zillow-discovers-that-real-estate-brokerage-is-hard-work-and-decides-to-take-a-breather\/","url_meta":{"origin":6200,"position":5},"title":"Overnight News: In the easiest real estate market ever, Zillow discovers that real estate brokerage is hard work and decides to take a\u00a0breather.","author":"Greg Swann","date":"October 19, 2021","format":false,"excerpt":"Here's an interesting question: Given that we know that the iBuyers gouge buyer's agents, could it be that they also gouge all their other vendors? This could explain why Zillow has discovered that it is unfit for the house-flipping business: It can't get rehab contractors, and, for bizarre reasons unknown,\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6200"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6200\/revisions"}],"predecessor-version":[{"id":6201,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6200\/revisions\/6201"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}