{"id":624,"date":"2006-11-09T22:13:22","date_gmt":"2006-11-10T05:13:22","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=624"},"modified":"2006-11-09T22:13:25","modified_gmt":"2006-11-10T05:13:25","slug":"im-really-not-hungry-so-can-i-get-a-rebate-on-that-order-of-crow","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/624\/im-really-not-hungry-so-can-i-get-a-rebate-on-that-order-of-crow\/","title":{"rendered":"I’m really not hungry, so can I get a rebate on that order of crow . . . ?"},"content":{"rendered":"

I have another column in the newspaper tomorrow beating up on buyer’s agent’s commissions, so this seems an appropriate moment to make a confession:<\/p>\n

I don’t think it makes a damn bit of difference.<\/p>\n

This is the fifth column in this series, running every other week because the editor hated all the complaint calls from Realtors and brokers<\/a>. I get quite a few calls, too, almost always line-blocked and anonymous. What’s interesting is that I have never had a call from an ordinary reader on this topic — not even when I’ve talked about huge commissions at new home subdivisions.<\/p>\n

We’ve been advertising the idea of rebates on buyer’s agent’s commissions in various ways for weeks now. I can measure every inbound click generated by these ads. Net consequence: Crickets chirping. Realtor.com hasn’t been totally underwhelming, but one of the two magazine ads has drawn not one single click-through. The second best performer is the button on our web site. The uncontested champion: The button on BloodhoundBlog. Even so, total interest, scattered and mild, has not resulted in one closed client. We’ve closed on buyers, but not on anyone who showed up to find out more about rebated commissions.<\/p>\n

People can<\/i> be excited by the idea once it is explained to them, but it has to be explained in detail, and even then some don’t get it. Either the idea that buyer representation is “free” is nearly ineradicable or people really don’t mind financing all those extra thousands of dollars.<\/p>\n

Jeff Brown<\/a> foresaw all of this, but I’m from Missouri. Even now it is astounding to me that people would not be more rational about huge sums of money.<\/p>\n

Sellers pay attention, and the promotion we do to sellers makes tracks. Talking to buyers in a way that would make sense to a seller has done nothing for us. I don’t claim that this idea cannot work, nor that the way we implemented it was without fault. I’d be interested to hear from anyone playing with similar ideas. My take, for now, is that offering a hard-headed — as against soft-hearted — benefit to buyers is a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I have another column in the newspaper tomorrow beating up on buyer’s agent’s commissions, so this seems an appropriate moment to make a confession: I don’t think it makes a damn bit of difference. This is the fifth column in this series, running every other week because the editor hated all the complaint calls from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2208,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2208\/a-consumers-guide-to-the-divorced-real-estate-commission-undermining-the-arguments-in-support-of-the-status-quo\/","url_meta":{"origin":624,"position":0},"title":"A consumer’s guide to the divorced real estate commission: Undermining the arguments in support of the status quo","author":"Greg Swann","date":"November 11, 2007","format":false,"excerpt":"Part V: Why arguments for the current method of compensating real estate agents and against divorcing the real estate commissions must fail As I write this, the National Association of Realtors is preparing for its annual convention, to be held this year in America's playground, Las Vegas, Nevada. This year\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":144,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/144\/the-buyer-can-and-should-negotiate-the-buyers-agents-compensation\/","url_meta":{"origin":624,"position":1},"title":"The buyer can — and should — negotiate the buyer’s agent’s compensation . . .","author":"Greg Swann","date":"July 28, 2006","format":false,"excerpt":"My phone hasn't rung yet, but my ears are already burning. My column in today's Arizona Republic: Buyer should negotiate compensation for agent. (A more-permanent link.) This is Ardell's turf, of course, although my take on The Big Picture is somewhat different. In any case, I expect to have my\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":627,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/627\/excessive-buyers-agents-commissions-at-new-builds-killer-deals-often-come-with-payoff\/","url_meta":{"origin":624,"position":2},"title":"Excessive buyer’s agent’s commissions at new builds: “Killer deals often come with payoff . . . “","author":"Greg Swann","date":"November 10, 2006","format":false,"excerpt":"This is my column from today's Arizona Republic (permanent link). I don't write the headlines, and I don't think this one is terribly representative of the article, but it is what it is. I asked the paper to change the attribution to use BloodhoundBlog's web address rather than my phone\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1659,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1659\/divorcing-the-real-estate-commissions-is-simply-a-matter-of-hud-1-bookkeeping-effected-by-the-mortgage-lender\/","url_meta":{"origin":624,"position":3},"title":"Divorcing the real estate commissions is simply a matter of HUD-1 bookkeeping effected by the mortgage lender","author":"Greg Swann","date":"July 15, 2007","format":false,"excerpt":"In a charmingly romantic post this morning, Jonathan Dalton gets bogged down in the all-too-common idea that divorcing the Realtors' commissions would impose some new financial burden upon buyers, resulting in their loss of representation. This is false. Although we operate by the fiction that the seller pays the real\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1283,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1283\/who-pays-the-buyers-agent-once-weve-divorced-the-commissions-we-can-stop-worrying-about-it\/","url_meta":{"origin":624,"position":4},"title":"Who pays the buyer’s agent? Once we’ve divorced the commissions, we can stop worrying about it","author":"Greg Swann","date":"April 9, 2007","format":false,"excerpt":"Joke Number one: Q: If you came upon the Buddha in the guise of a hot dog vendor, what should you say? A: Make me one with everything. Joke number two: Q: Top Drawer Listing Agent, why do you charge a 7% commission to list a home for sale? A:\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":550,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/550\/smashing-the-idols-understanding-market-value-in-full-context\/","url_meta":{"origin":624,"position":5},"title":"Smashing the idols: Understanding market value in full context . . .","author":"Greg Swann","date":"October 17, 2006","format":false,"excerpt":"Nominate me Ikonoklastes, for I am come to raze this temple of half-baked ideas. I want to come back to the MLS later in the week, and I have a deep need to expose the motivations of brokers, as these are distinguished from the motivations of lesser licensees. 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