{"id":6256,"date":"2011-07-04T09:35:00","date_gmt":"2011-07-04T16:35:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6256"},"modified":"2011-07-04T09:31:19","modified_gmt":"2011-07-04T16:31:19","slug":"what-would-greg-swann-do-integrity-transparency-and-web-20","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6256\/what-would-greg-swann-do-integrity-transparency-and-web-20\/","title":{"rendered":"What would Greg Swann do? Integrity, transparency and Web 2.0"},"content":{"rendered":"<p><em>Kicking this back to the top in response to <a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=14727\" target=\"_blank\">Chris Johnson&#8217;s post on bribe-offers from vendorsluts.<\/a> &#8212; GSS<\/em><\/p>\n<p>&nbsp;<br \/>Hey, y&#8217;all! Are you in the mood for a truly incredible offer?<\/p>\n<p>You&#8217;ve seen the kind of single-property web sites we do at BloodhoundRealty.com. <a href=\"http:\/\/56westwillettastreet.com\/\" target=\"_blank\">Dozens of pages<\/a>. <a href=\"http:\/\/1322eastvermontave.com\/\" target=\"_blank\">Hundreds of photos<\/a>. <a href=\"http:\/\/10309westwhitemountainrd.com\/\" target=\"_blank\">Maps, movies, PDFs, off-site links &#8212; the works!<\/a><\/p>\n<p>What if I were to tell you that you could have a single-property web site just like ours &#8212; with your choice of style templates and your own domain, hosted for a year &#8212; all for just $99.<\/p>\n<p>Or, for just $99 more, I&#8217;ll mimic your weblog&#8217;s theme. Your single property web site will look just like your weblog &#8212; to promote and protect your brand identity.<\/p>\n<p>That&#8217;s actually not a bad business, and I already have everything I need to start it. The software we use to build our single property web sites is called <a href=\"http:\/\/engenu.us\/\" target=\"_blank\"><em>engenu<\/em><\/a>. I give it away for free, but no one uses it. If I built it to be forms-based with everything hosted on our servers, it would be easier &#8212; but much slower &#8212; for end-users, and I could make a ton of money milking Realtors by selling them the same thing over and over again.<\/p>\n<p>Why not do it?<\/p>\n<p>Because it&#8217;s a piece of everything I hate in the real estate industry as it is presently comprised. It&#8217;s the vendorslut syndrome in action. I write a piece of software, then sell it to you over and over again, taking a huge profit every time you pull out your credit card. You get pitches like this every day &#8212; with the difference being that our single-property web sites are a lot richer in content than the ones you can buy from sleazy vendors.<\/p>\n<p>I&#8217;ve been wanting to write a post about leadership in the RE.net. I don&#8217;t like hierarchies, or none beyond the sort of adhocracy that works so well in the Web 2.0 world. We are thought leaders at BloodhoundBlog because we think wisely and well &#8212; and write wisely and well &#8212; about issues that most other people prefer to skirt.<\/p>\n<p>But: I don&#8217;t kid myself: <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6256\/what-would-greg-swann-do-integrity-transparency-and-web-20\/#more-6256\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kicking this back to the top in response to Chris Johnson&#8217;s post on bribe-offers from vendorsluts. &#8212; GSS &nbsp;Hey, y&#8217;all! Are you in the mood for a truly incredible offer? You&#8217;ve seen the kind of single-property web sites we do at BloodhoundRealty.com. Dozens of pages. Hundreds of photos. Maps, movies, PDFs, off-site links &#8212; the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,24,212,29,6],"tags":[],"class_list":{"0":"post-6256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-egoism-in-action","8":"category-flourishing","9":"category-group-therapy","10":"category-marketing","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9363,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9363\/realbirds-free-idx-alternative-eeeeeaaaaahhhhaahhhhahhhhhhah\/","url_meta":{"origin":6256,"position":0},"title":"Realbird&#8217;s Free IDX Alternative: (Eeeee&#8230;.aaaaahhhh&#8230;aahhhhahhhhhhah)","author":"Ryan Hartman","date":"July 30, 2009","format":false,"excerpt":"\u00a0 I just recently realized that Realbird offers the syndication based total IDX solution on the cheap for Real Estate Agents that I was talking about here a little while back. \u00a0 Considering the whole MIBOR thing that went down a few months back, here below is how we might\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"picture-23","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/07\/picture-23.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":756,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/756\/when-it-clicks\/","url_meta":{"origin":6256,"position":1},"title":"When It Clicks","author":"Kris Berg","date":"December 11, 2006","format":false,"excerpt":"We rely so heavily today on the internet to market our properties, but with so much information available to the would-be home buyer, our on-line ads had better pack a punch. This audience will forever be just one click away from the next property listing, and our \"special\" home will\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/scrippsranchcastles.com\/Semillon%2011805%20tn2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":940,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/940\/ben-stein-says-real-estate-is-easily-inferior-to-the-dow\/","url_meta":{"origin":6256,"position":2},"title":"Ben Stein Says Real Estate Is Easily Inferior To The DOW","author":"Jeff Brown","date":"January 25, 2007","format":false,"excerpt":"First, I wish to make it crystal clear up front that I've always looked up to Mr. Stein. I have the deepest respect for him not only because of the life he's led, but because of the kind of person he is. He's a brilliant, hard working man who generally\u2026","rel":"","context":"In &quot;Investment&quot;","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":613,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/613\/a-horrifying-thought-experiment-elaborating-on-a-brokerage-business-model-that-could-completely-disintermediate-buyers-agents\/","url_meta":{"origin":6256,"position":3},"title":"A horrifying thought experiment: Elaborating on a brokerage business model that could completely disintermediate buyer&#8217;s agents . . .","author":"Greg Swann","date":"November 7, 2006","format":false,"excerpt":"I wrote this this morning, and it's been bugging me all day:Here's a thought: The $99 divorce. It only works where the split is unclouded by children or property. But imagine a $999 FSBO package: The usual MLS-only marketing package with a buy-back guarantee for the buyer. Quoting me: \"From\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14236,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14236\/shouldnt-sellers-invoice-listing-agents\/","url_meta":{"origin":6256,"position":4},"title":"Shouldn&#8217;t Sellers Invoice Listing Agents?","author":"Sean Purcell","date":"March 1, 2011","format":false,"excerpt":"Based on what I see, the vast majority of listing agents should be billed by the seller, same as they would be by any other third party vendor. The fact that it doesn\u2019t happen simply means most sellers don\u2019t understand what is really going on during the course of a\u2026","rel":"","context":"In &quot;Dirty Laundry&quot;","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":611,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/611\/election-day-links-the-essence-of-liberty-now-is-out-running-those-who-would-enslave-us\/","url_meta":{"origin":6256,"position":5},"title":"Election Day Links: The essence of liberty, now, is out-running those who would enslave us . . .","author":"Greg Swann","date":"November 7, 2006","format":false,"excerpt":"I know a lot of people who don't vote. Not because they're lazy, but because they're philosophically opposed to the whole business. For my own part, I vote for just about the same reason I go to Mass, and about as often. Since 1848 or so, the main objective of\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6256"}],"version-history":[{"count":9,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6256\/revisions"}],"predecessor-version":[{"id":14744,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6256\/revisions\/14744"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}